1. -------------------UTTAR PRADESH-------------------
Annexure ‘‘AAB-CD-01’
*L – Lecture *T – Tutorial *P – Practical *FW – Field Work
*PSDA – Professional Skill Development Activities)
Course Objectives: This course is aimed to equip students with effective oral and digital communication. Students will learn various aspects of
communication with specific emphasis on emerging and evolving trends in the area, nonverbal communication, presentation as well as cross-cultural
communication. The course will help students in developing strategies to communicate effectively with a diverse audience and platforms.
Prerequisites: NIL
Course Contents/Syllabus:
Descriptors/Topics Weightage (%)
1 Module I: Concept of Communication 10
Definition of Communication
Process of Communication
Types of Communication: Verbal (Oral and Written), Nonverbal
Barriers to Communication: Physical, Language and Semantic, Socio-Psychological, Organizational
Gateway to Effective Communication
7Cs of Communication
2 Module II: Listening & Nonverbal Communication 20
Listening
Definition of Listening
The Nature of Listening
L T P/S SW No. of
PSDA
Total
Credit
Units
3 0 0 2 4 4
Course Title: Technical Communication-I
Course Code: BC 105
Credit Units: 4
Level: UG
2. Listening Styles
Overcoming Barriers to Listening
Critical Listening and Social Support
Nonverbal Communication
Nonverbal Communication defined
Characteristics of Nonverbal Communication
Functions of Nonverbal Communication
Types of Nonverbal Communication
Effective use of Nonverbal Communication
3 Module III: Cross Cultural Communication 15
Cross Cultural Communication: Meaning and Significance
Definition of Culture
Elements of Culture
Characteristics of Culture
Language and Meaning
Language and Culture
Culture and Context
Assessing the Context
Intercultural Communication in the Professional Context
4 Module IV: Effective Speaking 10
Speaking Skills: Fluency, Vocabulary, Grammar and Pronunciation
Effective Speaking: Selection of words, Your Voice and Nonverbal communication
Functions of Speaking: Interaction, Transaction and Performance
Structuring the Message
Effective Speaking Strategies
5 Module V: Persuasive Communication 10
Definition of Persuasion
Language Intensity, Vividness and Offensiveness
Powerful/Powerless Language and Persuasion
Implicit and Explicit Conclusions
Gain-framed vs. Loss-framed Messages
Quantity vs. Quality of Argument
The use of Evidence
3. 6 Module VI: Presentation Skills 15
Planning, Preparation, Practice, Performance
Audience Analysis
Audio-Visual Aids
Analyzing the Nonverbal Communication
Methods of Delivery: Impromptu, Extemporaneous, Memorisation, Manuscript, Outlining
7 Module VII: Designing Visual Communication 10
Understanding Visual Communication
Identifying Points to illustrate
Selecting the right types of Visuals
Producing and Integrating Visuals
8 Module VIII: Reading Comprehension 10
Significance of Reading
Gathering ideas and information from a given text
i. Identify the main claim of the text
ii. Identify the purpose of the text
iii. Identify the context of the text
iv. Evaluating these ideas and information
Interpretation of the text
Course Learning Outcomes:
1. Understand the nature, importance, and process of technical communication.
2. Listen and give feedback appropriately as well as apply the nonverbal aspects of communication.
3. Communicate effectively with a culturally diverse audience
4. Analyze communication situations and audiences to make choices about the most effective and efficient way to communicate and
deliver messages.
5. Apply appropriate strategies to persuade the audience.
6. Deliver effective presentations in contexts that may require power point, extemporaneous or impromptu oral presentations
7. Create visual messages
8. Read and interpret complex messages and take decision accordingly.
4. Mapping of Course learning outcomes (CLOs) with Graduate Attributes (GA).
Course Learning
Outcomes
Understand the
nature,
importance, and
process of
technical
communication.
Listen and give
feedback
appropriately as
well as apply
the nonverbal
aspects of
communication.
Communicate
effectively
with a
culturally
diverse
audience
Analyze
communication
situations and
audiences to
make choices
about the most
effective and
efficient way to
communicate
and deliver
messages
Apply
appropriate
strategies to
persuade the
audience
.Deliver
effective
presentations in
contexts that
may require
power point,
extemporaneous
or impromptu
oral
presentations
Create
Visual
messages
Read and
interpret
complex
messages
and take
decision
accordingly
Graduate
Attributes
Knowledge and
Expertise of
Biosciences and
Biotechnology
Self-directed and
Active learning
Research and
Enquiry
Information &
Communication
Technology
Skills
Critical thinking
and Problem-
Solving Abilities
Communication
Skills
5. Creativity,
Innovation &
Reflective
Thinking
Analytical &
Decision-Making
Ability
Leadership &
Teamwork
Multicultural
Understanding &
Global Outlook
Integrity and
Ethics
Social &
Emotional Skills
Employability,
Enterprise &
Entrepreneurship
Lifelong
Learning
Environment and
sustainability
Pedagogy for Course Delivery:
Classroom discussions
Group Discussions
Presentations
Role play
6. List of Professional Skill Development Activities (PSDA):
Quiz
Case Study
Group Discussion
Group Presentation
Assessment/ Examination Scheme:
Theory L/T (%) Lab/Practical/Studio (%) End Term Examination
100% 0% 50%
Theory Assessment (L&T):
Continuous Assessment/Internal
Assessment
End Term Examination
Components
(Drop down)
Quiz Case Study Group Presentation Group Discussion Attendan
ce
Weightage
(%)
10% 10% 15% 10% 5% 50
Lab/ Practical/ Studio Assessment:
Continuous Assessment/ Internal Assessment End Term Examination
Components End term exam Total
Weightage (%)
7. Mapping Continuous Evaluation components/PSDA with CLOs
Bloom’s Level Remembering Understanding Applying Analysing Evaluating Creating
Course Learning
Outcomes
Assessment type
/PSDA
Listen and give
feedback
appropriately
Understand the
nature, scope, and
power of
communication
processes.
Analyze
communication
situations and
audiences to
make choices
about the most
effective and
efficient way to
communicate and
deliver messages
Apply
appropriate
strategies to
persuade the
audience
.Deliver effective
presentations in
contexts that may
require power
point,
extemporaneous or
impromptu oral
presentations &
create visual
messages
Read and interpret
complex messages
and take decision
accordingly
Quizzes
Case Study
Group
Presentation
Group Discussion
Text Books/ References Books:
Text Book
Greson, S. & Greson, S. (2014) Technical Writing: Process and Product 8th
Ed. New Delhi: Pearson Education India
References
Anderson, P. (2011) Technical Communication: A Reader Centered Approach New Delhi: Cengage Learning.
