This document is a sales presentation pitching Entertainment Weekly magazine as a media buy for advertising the iPad 2. Some key points made include: - Entertainment Weekly has a leading position covering entertainment and pop culture news with over 100 awards - It brings access to Hollywood stars and trusted coverage of entertainment media - It has unequaled reader loyalty with increased circulation and the only magazine not to miss its rate base in the first half of 2012 - Its target audience and demographics closely match those of the iPad 2 - Advertising with Entertainment Weekly would expose the iPad 2 to its large online readership and social media following.

1. Sales Presentation for I pad 2 Media Buy
Oluwatosin Timothy Adeniran
IMC 443 Summer

2.  We are Entertainment Weekly often known as EW,
published by the Time division of Time Warner .
 The leading consumer brand for entertainment and
pop culture.
 Unlike other magazines, EW's primarily concentrates
on entertainment media news and critical reviews.
 Entertainment Weekly has been the recipient of over
100 photography design and editorial awards

3.  Entertainment weekly brings the fun with our
unparalleled access to Hollywood's most
creative minds and most, fascinating stars,
we keep you plugged into pop culture. And
with our sharp, trusted voice, we’re always
the first to tell you about the best (and worst)
in entertainment. We know your free time is
precious. So is your money. We make sure
you make the most of both.

4.  Winner, best online News coverage: Sundance 2012
 Winner, Video: Magazine-Branded show 2012
 Winner, Magazine of the year, 2011 Luce Awards
 Best Social-Media strategy, 2011, AdAge media
Vanguard Award
 These are few among the 100 of awards we have
received for our outstanding performance

5. Entertainment Weekly Unequalled Reader loyalty:
 Provides more circulation
 The only magazine to see an increase in newsstand
 The only magazine not to have missed rate base in 1H
2012

6. Tittle 1 H 12 Ave.
Bonus copies
% Newsstand
change
% of issues
missed
Rate Base in 1
H12
56,934 +0.4% 0%
US Weekly 27,250 -11.4% 27%
Vanity Fair 18,267 -18.8% 17%
Rolling stone 14,943 -19.5% 31%
TV Guide 10,879 -4.7% 21%
OK Weekly 8,638 -27.9% 54%
In touch -54,386 -13.3% 69%
EW

7.  An insight into the MRI target information
further reveals that Entertainment Weekly and
E reader share the same target audience:
E-Reader target audience (I pad 2)
Gender----------------------Total---------------percentage--------------------Index
Women---------------------119,851--------------57.5%--------------------------112
Men-------------------------112,618--------------42.5%---------------------------88
Age
18-24-----------------------29,802------------------11.2%--------------------------87
25-34-----------------------41,801------------------22.4%-------------------------125
45-54-----------------------40,059-------------------23.1%------------------------134
Education
Attended coll. ----------- 64,519---------------49.0%--------------------------176
Post Grad. -----------------25,596---------------19%---------------------------180
Grad. College plus------119,851-------------57.5%-------------------------112
Income Median HHI: 50K
150K+--------------------24,113-------------22.0%--------------------------212
75K+--------------------65,415-------------39.6%------------------------------------141
60K+------------------------25,027-------------11.9%---------------------------------111
50k+------------------------18,923--------------7.3-------------------------------------90
Emp/Mgt.--------------------------30,717-----------23.3%---------------------------176

8. Gender-----------total---------------percentage--------index
Women----------4,117--------------54%----------------105
Men---------------3,183-------------43.6%--------------94
Age
18-34-----------2,409-----------------33%--------------113
18-49-----------5, 1101----------------70%-------------117
25-44-----------3,650-------------------50%------------131
25-54-----------5,110------------------70%-------------119
Education
Any college-----6,059---------------83%--------------123
Coll./Post Grad.-3,504--------------48%--------------168
Employment
50K+-------------4,964-------------68%----------------111
70K+------------3,066----------------42%--------------110
100K+----------1,898----------------26%----------------123
150K+----------657-------------------9%-----------------140

9.  We are widely
circulated magazine
with huge number of
followers in various
social media such as:
 Google +-608,883
 Twitter- 2,300,000 and
 Facebook-415,000

10.  Our target audience and ipad 2 target group are the same
 We will throw in bonus space for you if you buy more
space from us
 According to quantcast report, over 64 million people visit
our site monthly within the United states while we have 8.1
million monthly visitors visiting our site globally-as a result
of this, we believe that I pad 2 will be exposed to these
huge numbers of viewers if you advertise with us
 Your product is about entertainment, and when it comes to
entertainment we are the leader in this category. Thank you.
 Thank you…