Vodafone wants to create a unique Christmas campaign to drive sales and reconnect customers. They will launch a "De-Stressmas Elves" program where customers can sign up to help others with small tasks. Vodafone will also set up "Dad Chairs" in stores for WiFi access and giving to encourage socializing. The campaign's goal is to position Vodafone as the network for connecting with others at Christmas through digital and experiential initiatives.