2. Introduction
• Our company is a total beverage enterprise that sells its
products to more than 20 states annually.
• The primary purpose behind the existence of our company is
to make a difference in the world by meeting all refreshment
needs.
• The primary purpose for this presentation is to assess the
investment environment for Sweden.
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3. Brief History of
Sweden
• Sweden is a relatively small economy,
which is highly reliant on the world
economy.
• The country has been successful for the last
150 years.
• During the period, it transformed its society
and economy from the traditional agrarian
system to an industrial system.
• It has undergone numerous successive
changes over the years whose outcome is
the modern economic growth. 3
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4. Cultural Characteristics
International business requires adequate preparation and
planning to minimize culture shock.
The workforce mobility in Sweden is relatively low, and
is comparable to Finland’s.
The education standards in Sweden are satisfactory
which implies that the workforce is highly skilled.
Swedes have numerous cultural taboos which may affect
the running of a business in the country.
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5. Current Industry Situation
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6. 6
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7. 7
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8. 8
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