1. The document evaluates the Groce Conduct program from November 2012 to August 2013. 2. The program engaged 200 participants and exceeded its targets for accredited outcomes, recorded outcomes, and participants entering education and employment. 3. It provided training in social, personal, and vocational skills to help hard-to-reach individuals gain employment, specifically those who are long-term unemployed, ex-offenders, or young offenders.

1. EVAUALTION
November 2012- August 2013

2. 1
Unlock the mind, soul and wrath
Unlock the past, present and path.
Unlock the doors, the windows, and the start
Unlock the person, the spirit, and the heart.
Unlock the doors, the windows, and the start
Unlock the person, the spirit, and the heart
Unlock the talent, ability and the craft
Unlock the scheme, the vision, and advance.

3. 2
Table of Contents
Outcomes
achieved
................................................................................................................................................................
4
WHAT WERE THE AIMS AND OBJECTIVES?
.................................................................................................................
4
The
Groce
Conduct
provides:
............................................................................................................................................
4
The
course
is
delivered:
.......................................................................................................................................................
4
Targeting
...................................................................................................................................................................................
4
The
students
end
up
with
hardcopies
of:
.....................................................................................................................
5
Profile
of
participants’
.........................................................................................................................................................
5
Opportunities
for
people
.....................................................................................................................................................
5
Social
and
life
skills
training
helps
the
people
develop
in
the
following
ways:
...........................................
5
Finance?
.....................................................................................................................................................................................
6
Issues/Concerns?
....................................................................................................................................................................
6
Recommendations/Suggestions?
....................................................................................................................................
6
Comments
..................................................................................................................................................................................
6
Of
the
overall
participants:
................................................................................................................................................
7
What
others
have
said:
........................................................................................................................................................
8
SUMMARY
.................................................................................................................................................................................
8
The way forward......................................................................................................................... 9
JOBSEEKER SEGMENTATION AND THE DIFFERENTIAL PRICING MODEL
........................................................
9
WORK PROGRAMME PAYMENT GROUPS
.......................................................................................................................
9
WORK PROGRAMME PROVIDERS BY PAYMENT GROUP
........................................................................................
10
November
2012
to
August
2013
Contract
Value
...................................................................................................
10
Next
12
Contract
Value
forecast:
..................................................................................................................................
11

4. 3
THE FIVE PATHWAYS TO POVERTY
The CSJ (Centre for Social Justice) has identified five Pathways to Poverty –
Ø Family breakdown,
Ø Educational failure,
Ø Worklessness and dependency,
Ø Addiction
Ø Serious personal debt.
For many people, self employment will be the best option of receiving income since it can
give great freedom to choose work, a better work-life balance and significant tax savings
compared to being employed.
Tax credits were designed to lift millions of families out of poverty, was launched in 2003
by the then chancellor Gordon Brown everybody should take the time to make a claim,
because tax credits could benefit you and your family by thousands of pounds a year.
There are many, many advantages to becoming self-employed - so many that even
governments across the globe are starting to value self-employment as a viable work
opinion.

5. 4
Name of
organisation
Michael Groce The
name of
project
Groce Conduct
Outcomes achieved
The number of outcomes achieved by participants on the programme.
Expected Actual
No. Of Participants 200 200
No. Of Accredited outcomes 20 20
No. Of Recorded outcome 0 61
No. Of Participants entering education 0 8
No. Of participants entering employment 0 19
What were the aims and objectives?
The Groce Conduct provides:
The aim of the Groce Conduct is to engage in training hard to reach people 16-50 years
old, who are young offenders, ex-offenders, and long term unemployed
The course is delivered:
Unlock – Enterprise = 2 x 1 week [5 full days a week] Classroom/individual
Creating Opportunity Business Mentor = 6 x 5 hour modules – Classroom/ individual
http://michaelbent.wix.com/unlockenterpriseclub
After Care Support Worker Ex & Offenders = from customer engagement/receiving
referrals, initial assessment and action planning to progressing a sustaining a person
into education, employment and training = 1 0r 2 year 3Hours Weekly/Monthly meeting
Community Liaison = On-going
http://groceconduc8.wix.com/tpote
Examples of projects:
http://raisingaspirations.wix.com/raisingaspirations
http://groceconduc8.wix.com/tpote#!2012---brixtonite-comets/c8t0
http://groceconduc8.wix.com/tpote#!media-gallery/cx18
Targeting
200
It offers:
-Confidence building
-CV writing
-Job-hunting opportunities
-Social, personal, vocational skills
Support and care

6. 5
The students end up with hardcopies of:
-SEE ME CV/Disclosure Letter
-Action Plan/Support Plan
-Certificate
Along with:
-Online CV or webpage
-Work placements
-Visits to work places
-Training/educational progression
Sign off
Profile of participants’
-All people mostly aged between 25-50
-We have had more men take part.
-Ethnicity - Multi
-All have difficulty with employment market/establishment
Opportunities for people
The Groce Conduct programmes cover a range of social, personal and vocational training
and offers a variety of opportunities to help develop the basic skillsets, confidence and
mind-set of people who find it hard to engage with education/employment/establishment
Social and life skills training helps the people develop in the following ways:
-Strategies and opportunities to develop alternative/positive views of themselves and the
society they live in.
-Opportunities to increase their self-esteem and confidence
-Opportunities to develop and increase social, personal and vocational competencies
-Develop the ability to make positive decisions
-Create individual/group action plans to help them deal with issues / development for self
improvement
-Skills training from CV writing, interview techniques and creating their own website
-Assess their current lifestyle choices and situations/relationships
-Acknowledge and recognise their strengths and weaknesses
-Assess and acknowledge their skills and investigate ways of self-improvement
-Work placements
-Employer’s Visits
-Progression onto other educational and development training [i.e. Mentoring, social care
programme]

7. 6
Finance?
CGD and Robust co-ordinated the project working in partnership with Groce Conduct,
Director Michael Groce who delivered the main aspects of the training, Kevin Taylor and
Philip Davies from Passage to Transitional Exploration ran the budget and was kept in
touch with Michael and his team. Kevin and has a robust financial systems in place
when dealing with all grant funding - Revenue Streams:
Narco: £2,400
The Challenge: £1,200
Michael Groce: £7,800
Total = £11,400
We assesse the budget from spends and projected spends. This allowed us to adapt the
project with each delivery, as we learnt from each group.
Issues/Concerns?
Funding for the project is with NARCO through the Employability Course and
participants completing the course, however these are difficult to implement in a short
time with the high/end and often unmotivated team we start with who are often worried
about formal training and the process as they have been failed by traditional education/
establishment settings,
To improve the funding process for the client, which has been a problem when registering
there website, but the start cost needs to be streamlined to give better fluency of Groce
Conduct’s’ impact
Recommendations/Suggestions?
1.Re-evaluate the course and to cater for the participants needs and issues
If course is not engaging, closedown course and seek new funders or partners for project
that allows better participation
Comments
November 2012 to August 2013 - The programme delivered: Recorded outcomes
We were able to engage with 200 people.
100% = n200 was given an information pack/preliminary one-one or group sessions, out
of the 200
30% = n61, directly engaged of that:
33% - n20, completed the Employability Course, Level 2 City and Guilds @CDG Brixton
All had criminal convictions, of which 30% = n6 gained employment, and 40% = n8, went
into further education
45% = n28, assigned Business Mentor of which 21% = n6 having serious criminal records,
46% =n13, went into self employment
34% = n21 have websites
6% = n4, assigned Community Outreach- Community Liaison, of which, 75% = n3, with
criminal record
8% = n5, Ex Offenders assigned After Care Support Worker – 100% HAD criminal
convictions, of which 40% = n2 with mental health
6%= n4 – On-going
Convictions range from: theft, robbery and pickpocketing. GBH, fraud and rape
Note: n= Number

8. 7
Of the overall participants:
The participants were from the ‘hardest to Help’ cohort including Gang members and
those on the fringes of criminality - all attendees fell within the Long term unemployed
category.
Despite the barriers with the learners involved Groce Conduct exceeded expectations.
Michael’s role within delivery involved Michael being the main facilitator, ensuring
people stayed ‘on course’ and providing the IAG support to ensure people had positive
destinations once the course had concluded.
Groce Conduct continued under different themes, but the ethos remained the same: the
participants were learners the other programmes didn’t want, “Those furthest from the
labour market”; whilst other programmes wanted the “Lower hanging fruit” Groce
Conduct wanted to harvest those at the top of the tree.
The Advisors at CDG stated that their clients were much better prepared having done
work with Groce Conduct. They were already used to the building, were on time and
focused.
Another revision to the course has been using the free website creation service provided
by ‘Getting British Business Online’ www.gbbo.co.uk. This is really easy to use even as a
complete beginner and testament to this is that everyone built themselves a fully
functioning and useable website visible to everyone on the Internet. Here’s an example
http://unlocknewheights.wix.com/groce-conduct#!grid/c194n
We have been very fortunate to have the help of a great volunteer to assist on the course.
This was much to the delight of everyone, with one person saying ‘programme, every
course should organise projects like this!’ It also helped build up a great group dynamic
and morale.
The development and introduction of the Creating Opportunity May 2013
http://groceconduc8.wix.com/creating-opportunity
Is the result of the work completed with CDG and community Liaising conducted by
Groce Conduct. With the forming of Passage To Transitional Exploration (tpote)
http://groceconduc8.wix.com/tpote
The overwhelming evidence shows that enterprise and self-employment, is the more
sensible approach, so intend pushing down that road. This will seek building
partnerships with JCP
www.enterpriseclub.wix.com/unlockenterprise

9. 8
What others have said:
I have been unemployed for 6 years now, I have tried with A4E to start up my own
business, but on each occasion, something went wrong, either confusion over meetings,
staff being away, or no contact over periods of months, it was frustrating, and at times I
felt worthless.
“I found the process and Unlocks’ support incredibly helpful. They asked pertinent and
challenging questions which really helped me to understand what I want to achieve, to
focus on what I need to do, to breakdown the issues and to identify achievable goals. The
continued support through the process has played a significant part in the successful
development of my business.” Eddie Moore, Founder of Moore Handy DIY
http://groceconduc8.wix.com/moorehandy#!services/ceb2
“My confidence levels have increased as I realize that I’m in a more “ready” place than
many others and should just “take the plunge”! The biggest benefits I have gained are
concrete next steps, motivation and energy to get moving on my ideas and take action.”
Echo Bine Musician
www.echobine.wix.com/echobine
“Before the programme I was very scared about the idea of self- employment. Now I know
it’s a lot closer and achievable. Thank you.” Gary, becoming self-employed from a City
Council
http://michaelbent.wix.com/the-caxtons
Summary
1. Re-evaluate and adapted Groce Conduct to cater for the participants needs and issues
Community: http://youtu.be/8YbZ0QGw1D4
Employment: http://www.youtube.com/watch?v=NPv4FA8TTGw
Enterprise Club; http://michaelbent.wix.com/unlockenterpriseclub#!activity/cl15
Creative Writing Workshop: http://www.aylesburykaleidoscope.org.uk/poetry.php
2. Develop the website/online CV aspect of the project Internet presence
Website gallery: http://unlocknewheights.wix.com/groce-conduct#!grid/c194n
3. Develop Enterprise Club for delivery @ Community Resource Centre. Clapham
http://www.claphampark.org.uk/index.php/about-cpp?showall=1
Examples of similar project: Aylesbury Estate (NDC project)
http://www.aylesburykaleidoscope.org.uk/poetry.php
4. Build on the partnership with the identified local community group/provider/charity
The Passage to Transitional Exploration: http://groceconduc8.wix.com/tpote
Raising Aspiration: http://raisingaspirations.wix.com/raisingaspirations
Metropolitan Housing: http://www.claphampark.org.uk/index.php/community
Robust Training: http://www.robusttraining.com/mobile-training.html
5. Train volunteers as IAG workers to improve Max Year 1 Outcome and Max Year 1
Sustain
http://michaelbent.wix.com/unlockenterpriseclub#!iag/chlr
6. Increase outreach work and develop volunteers and engagement figures
http://groceconduc8.wix.com/unlock
7. Source more funding for projects:
Heritage Lottery
http://www.hlf.org.uk/Pages/Home.aspx
Awards For All
http://www.biglotteryfund.org.uk/funding/Awards-For-All
THE MAYOR of London
http://groceconduc8.wix.com/unlock#!news-and-events/c1o4h

10. 9
The way forward
Jobseeker segmentation and the differential pricing model
In past welfare-to-work programmes providers have sometimes tended to prioritise long-
term jobseekers that are relatively job-ready, while sidelining jobseekers with more
significant barriers to employment. A range of providers from all sectors have taken this
approach to make the most effective use of their resources and, in the case of private
sector providers, to maximise profits. The Work Programme is designed to reduce this
risk of "creaming and parking" by employing an innovative differential pricing model.
Providers can claim greater financial rewards for finding sustained employment for
jobseekers that DWP considers to be harder to help. In this chapter we examine the Work
Programmes differential pricing model and its impact on creaming and parking; and
consider how the pricing model could evolve in the future.
Work Programme payment groups
For the purposes of the Work Programme jobseekers are allocated to one of nine payment
groups, based largely on benefit type being claimed, with some sub-categories according
to age, and a separate group for JSA claimants with the most significant barriers to work,
such as serious drug problems and homelessness. There is also a separate category for
prison leavers. The table below sets out the maximum value of payments available to
providers in relation to participants attached in year one of the programme.
Over the next 12 months we want to sustain and build on our:
30% Engagement Success Rate – ESR
33% Course Recruitment of ESR
30% Employment rate of course recruitment
40% Referral rate of course recruitment rate
45% Business Mentor Recruitment of ECR - IAG
46% Employment Rate of Business Mentoring
34% Websites Recruitment of ESR
6%, Community Outreach- Community Liaison of ESR
8% After Care Support Worker of ESR
Note:
ER=Engagement Success Rate
We are looking to engage with 1000 people over the next 12 months
30% = n300 Engagement Success Rate – ESR
33% = n99 Course Recruitment of ESR
30% =n29 Employment of course
40% = n39 Referral rate of course
45% = n145 Business Mentor Recruitment of ECR - IAG
46% = n67 Employment Rate of Business Mentoring
34% = n102 Websites Recruitment of ESR
6% = n18 Community Outreach- Community Liaison of ESR
8% = n24 After Care Support Worker of ESR

11. 10
Work Programme providers by payment group
Table 3: Maximum payments to Work Programme providers by payment group
Maximum payments available over 2-year attachment period
Payment group Max year 1 Max year 1 job Max year 1 Total
Attachment fee outcome fee sustainment fee
(Monthly)
1. JSA aged 18-24 £400 £1,200 £2,210 £3,810
2. JSA aged 25+ £400 £1,200 £2,795 £4,395
3. JSA Early Access £400 £1,200 £5,000 £6,600
4. JSA Ex-IB £400 £1,200 £5,000 £6,600
5. ESA Volunteers £400 £1,000 £2,300 £3,700
6. New ESA £600 £1,200 £4,700 £6,500
7. ESA Ex-IB £600 £3,500 £9,620 £13,720
8. IB/IS £400 £1,000 £2,300 £3,700
9. JSA Prison leavers £300 £1,200 £4,000 £5,500
November 2012 to August 2013 Contract Value
November 2012 to August 2013 - The programme delivered: Recorded outcomes
We were able to engage with 200 people.
100% = n200 was given an information pack/preliminary one-one or group sessions, out
of the 200
30% = n61, directly engaged of that:
33% - n20, completed the Employability Course, Level 2 City and Guilds @CDG Brixton
All had criminal convictions, of which 30% = n6 gained employment, and 40% = n8, went
into further education
45% = n28, assigned Business Mentor of which 21% = n6 having serious criminal records,
46% =n13, went into self employment
34% = n21 have websites
Attachment
fee
Max Year 1
Outcome
Max Year 1
Sustain
Total
Payment £300.00 £1,200.00 £4,000.00 £5,500.00
18-25 20 £6,000.00 6 £7,200.00 6 £24,000.00 £37,200.00
Prison
Leavers
28 £8,400.00 13 £15,600.00 13 £52,000.00 £76,000.00
Grand
Total
£113,200.00

12. 11
Based on our ESR for the next 12 months:
30% = n300 Direct Engagement Success Rate – ESR
33% = n99 Course Recruitment of ESR
30% =n29 Employment of course
40% = n39 Referral rate of course
45% = n145 Business Mentor Recruitment of ECR - IAG
46% = n67 Employment Rate of Business Mentoring
34% = n102 Websites Recruitment of ESR
6% = n18 Community Outreach- Community Liaison of ESR
8% = n24 After Care Support Worker of ESR
Next 12 Contract Value forecast:
Based on our targeted engagement rate 300
Sign up
Attachment
fee
Max Year 1
Outcome
Year 1
Sustain
Total
Payment £300.00 £1,200.00 £4,000.00
£5,500.00
30% = n300 (Direct) Engagement Success Rate and 33% = n99 Course Recruitment
Plus 25 29 £8,700.00 29 £34,800.00 29 £116,000.00 £159,500.00
18-25 29 £8,700.00 29 £34,800.00 29 £116,000.00 £159,500.00
Prison
Leavers
67 £20,100.00 67 £80,400.00 67 £268,000.00 £368,500.00
Total £687,500.00
The differential payments on offer are intended to reflect the relative difficulty, and
costs, of supporting different types of claimant into sustained work and thereby
incentivise providers to support all participants. DWP explains "the payment model
ensures that providers can only make a reasonable return on their investment if they
genuinely help all their participants; in other words 'creaming and parking' will not pay."
It is important to understand that the differential price per participant in each payment
group is not the same as the differential price per job outcome.
This is because job outcomes are more likely in some payment groups than others. As we
noted in 2011, the maximum value of payments on offer to providers for placing an ex-IB
ESA claimant into sustained work (£13,720) is just over three times the amount offered
for a job outcome relating to a mainstream JSA claimant aged over 25 years (£4,395).
However, if you consider the relative likelihood of achieving a job outcome for an ex-IB
ESA claimant compared to a mainstream JSA claimant, it is likely that the price per
participant in the ex-IB ESA group is around the same level, or even slightly lower, than
that for a participant in the mainstream JSA group.