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1. PhadMgt 02
Module 2
The healthcare business in the Philippines

2. HealthCare Business in Hospitals
• change has been happening over the last decade.
• Conglomerates are buying hospitals and introducing efficient business
practices in the process.
• Cost of hospitals hadn’t been going down so far.
• But at least hospitals have become more sustainable as going
business concerns.
• the entry of big businessmen is an interesting development.
• the biggest challenge is the healthcare fragmentation of our country.

3. Trends and development in the
Philippine pharmacy retail market.
•Growing business
Increase demands of generic medicines.
Pharmacy chains are anticipated to increase.
Change in attitude towards health and wealth due to covid 19
outbreak.
Growth of non communicable diseases.

4. Philippines health tech market
outlook
• Slow growth
 due to poor internet penetration
 lack of technology awareness
Unorganized health tech infrastructure
Less tech savvy population.

5. Filipino Consumers attitude towards
ailments and self medication
• Very common practice
• Buying medicine are usually Influenced by Pharmacist, media and
family and friends.
• Filipino older adults tend to cope with the illness with help of family
and friends, and by faith in GOD.
• Filipino tend to manage their illness by self monitoring of symptoms.
• if severe somatic symptoms arise , seeking medical advice from
family member, or friends who are health professional is also a
common practice.

6. • Filipino may also resort traditional home remedies.
• Filipino older adults may also seek medical advice from spiritual
councilor or healer.
• Believe that self medication can facilitate access to medicine and
reduce healthcare costs.

7. What is self Medication?
• the act or process of medicating oneself especially without the advice
of the physician.

8. What are the Risk of Self Medication
practices?
• Incorrect self diagnosis
• Severe adverse drug reactions
• Incorrect manner of administration
• Incorrect dosage
• Incorrect choice of therapy
• Masking of a severe disease
• Risk of dependence and abuse

9. What is the Role of Pharmacist in Self
medication?
• To provide sound, objective advice and information about the
medicines.
• To report to the regulatory authorities, and to inform the
manufacturer, of the any adverse event encountered by an individual
which may be associated with the use of a medicine purchased
without a prescription

10. • To recommend that medical advice should be sought where it is
recognized that self medication is not appropriate.
• To encourage members of the public to treat medicines as special
products to be stored and used with care and to that end , not to
take any action which could encourage people to buy excessive
quantities of a medicine.