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If you didn’t know it already, search engine SERPs are competitive! Especially when Google reduces real estate by removing sidebar ads...
Rivalry can be healthy, spark innovation, and even push the underdog to accomplish things they would have never imagined. But for some advertisers, PPC competition can be incredibly difficult to manage, whether it comes in a constant stream, or shows up out of the blue.
So it begs the question: Do you know who your PPC competitors are?
Do you hesitate when asked that question? Never fear! In this session, we’ll review the 5 “W’s” (Who, What, Where, Why, & When) every paid search marketer can use to analyze and understand their competitive landscape.