93% of women would be willing to try a new beauty brand if it had a USDA Organic Seal. The top reasons women buy natural/organic beauty products are because they are better for their skin (80%) and they don't want chemicals on their skin (64%). A new study called "The Age of Naturals" provides insights into women's motivations, fears, and passions regarding natural/organic beauty products. It found that women want products with fewer chemicals and preservatives and are more interested in how environmentally responsible companies are. The study analyzed over 80 natural/organic beauty brands and provides valuable data for marketing natural/organic beauty products.
Beyond soccer and samba, Brazil is known for being an innovative, forward-thinking and creative country with warm people, an energetic culture, abundant natural resources and a good-looking population. We wanted to see how we could bring some of this "jeitinho brasileiro" to the United States.
Natura Cosméticos is a Brazilian purveyor of personal care products and because Boston has the third largest foreign-born Brazilian population in the United States, we wanted to see how Natura Cosméticos would fare in the Boston market.
Market Research included exploratory research, surveys and focus group interviews (FGI) and through this presentation, we want to share our results and recommendations for Natura Cosméticos.
Beyond soccer and samba, Brazil is known for being an innovative, forward-thinking and creative country with warm people, an energetic culture, abundant natural resources and a good-looking population. We wanted to see how we could bring some of this "jeitinho brasileiro" to the United States.
Natura Cosméticos is a Brazilian purveyor of personal care products and because Boston has the third largest foreign-born Brazilian population in the United States, we wanted to see how Natura Cosméticos would fare in the Boston market.
Market Research included exploratory research, surveys and focus group interviews (FGI) and through this presentation, we want to share our results and recommendations for Natura Cosméticos.
Tetra Pak's VP of Marketing Chris Gretchko talked dairy trends at the 2017 IDFA Dairy Forum, held in January. View her presentation to find out more about how the latest dairy trends are poised to influence the growth of the dairy category.
In the first installment of a three part series titled "Conscious Consumption", Invoke Solutions digs deeper into the ultimate purchasing choices driven by consumers attitudes and behaviors in relation to terms such as "organic", "local" and "natural.
Some of the key finding from this study are:
-Local offers a three-fold message and is regarded with the highest amount of positivity from consumers.
-While respondents aren't necessarily searching for the information, all three claims influence the purchasers decision for brand loyalty.
-The term "Green" is not the only way to communicate "good for the environment".
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...ijtsrd
People are starting to become aware by starting to buy products that do not add to the environmental damage. People also switch to buying products that use basic ingredients that do not damage the environment or in other words environmentally friendly materials. This article will discuss Green Marketing, Green Brand Image, and Green Perceive Value which are topics relevant to the current situation, where changing market trends created by consumers are very influential for the sustainability of the companys operations. Furthermore, this will affect the image of environmentally friendly and also the value obtained in making purchasing decisions. The thing that needs to be considered is how to convince consumers that what they are buying is an environmentally friendly product. Green marketing has several advantages, and because of these advantages, green marketing has good prospects for enhancing brand image as a choice of marketing strategy to enhance a companys brand image. Companies that implement green marketing certainly have some more value than conventional strategies. Lena Ellitan "The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47599.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47599/the-role-of-green-marketing-and-green-brand-image-in-enhancing-purchase-intention/lena-ellitan
Consumer Buying Behavior Towards Park Avenue in Sagar City of Madhya PradeshNischal16
This Presentation includes well designed and systematic Study on Consumer Buying Behavior of Sagar City of Madhya Pradesh towards Park Avenue Deodorants.
Discover the latest research essential for beauty brand marketing. Why, where, and how women are discovering, researching, and buying makeup and haircare brands.
Summary of Findings for KID's After Recall: Dangerous Products Remain in HomesKids In Danger (KID)
This a summary of some of the key findings that Kids In Danger (KID) uncovered in their 13th annual recall report. This year's report, After Recall: Dangerous Products Remain in Homes, focused on recall report data from 2013 children's product recalls and 2012 monthly reports on 2012 children's product recalls to determine recall trends and effectiveness. All data was either acquired through the CPSC or collected by KID. All analysis was done by KID.
Analysis of Boroline as a night cream- The research was done in 2012. The market is Kolkata. Respondents were from Kolkata and competitive study was done based on the outcomes form the respondents.
With an increasing number of products, brands,
health claims, and design elements, a purchase
decision at shelf can be daunting, and a clear picture
of the most effective design strategy can become
lost. In 2013, Shikatani Lacroix initiated an intensive
research study of pet food packaging and pet food
consumers in order to inform future strategic and
successful packaging designs. This two-part study
consists of a pet food brand audit as well as an in-depth
consumer survey, and resulted in key category
insights.
•Semblance is a skincare brand based out of Udaipur that offers products made from natural ingredients and is 100% chemical-free and it was started by Priya Bhanu in 2020.
•People with nature, Nature with people. Semblance believes in the power of nature.
•Semblance has a unique range of bath, body, and skincare essentials with captivating fragrances. Semblance offers a range of products, including face mists, face cream, lip balm, and face wash, all of which are priced under Rs 399.
•This has led to the rise of brands like Semblance, which offer safe and natural skin care products.
•Kama Ayurveda
• Mama earth
•The Body Shop
•Plum
•Lotus Herbals
•Biotique
• Innisfree
• Himalaya Herbals
Tetra Pak's VP of Marketing Chris Gretchko talked dairy trends at the 2017 IDFA Dairy Forum, held in January. View her presentation to find out more about how the latest dairy trends are poised to influence the growth of the dairy category.
In the first installment of a three part series titled "Conscious Consumption", Invoke Solutions digs deeper into the ultimate purchasing choices driven by consumers attitudes and behaviors in relation to terms such as "organic", "local" and "natural.
Some of the key finding from this study are:
-Local offers a three-fold message and is regarded with the highest amount of positivity from consumers.
-While respondents aren't necessarily searching for the information, all three claims influence the purchasers decision for brand loyalty.
-The term "Green" is not the only way to communicate "good for the environment".
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...ijtsrd
People are starting to become aware by starting to buy products that do not add to the environmental damage. People also switch to buying products that use basic ingredients that do not damage the environment or in other words environmentally friendly materials. This article will discuss Green Marketing, Green Brand Image, and Green Perceive Value which are topics relevant to the current situation, where changing market trends created by consumers are very influential for the sustainability of the companys operations. Furthermore, this will affect the image of environmentally friendly and also the value obtained in making purchasing decisions. The thing that needs to be considered is how to convince consumers that what they are buying is an environmentally friendly product. Green marketing has several advantages, and because of these advantages, green marketing has good prospects for enhancing brand image as a choice of marketing strategy to enhance a companys brand image. Companies that implement green marketing certainly have some more value than conventional strategies. Lena Ellitan "The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47599.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47599/the-role-of-green-marketing-and-green-brand-image-in-enhancing-purchase-intention/lena-ellitan
Consumer Buying Behavior Towards Park Avenue in Sagar City of Madhya PradeshNischal16
This Presentation includes well designed and systematic Study on Consumer Buying Behavior of Sagar City of Madhya Pradesh towards Park Avenue Deodorants.
Discover the latest research essential for beauty brand marketing. Why, where, and how women are discovering, researching, and buying makeup and haircare brands.
Summary of Findings for KID's After Recall: Dangerous Products Remain in HomesKids In Danger (KID)
This a summary of some of the key findings that Kids In Danger (KID) uncovered in their 13th annual recall report. This year's report, After Recall: Dangerous Products Remain in Homes, focused on recall report data from 2013 children's product recalls and 2012 monthly reports on 2012 children's product recalls to determine recall trends and effectiveness. All data was either acquired through the CPSC or collected by KID. All analysis was done by KID.
Analysis of Boroline as a night cream- The research was done in 2012. The market is Kolkata. Respondents were from Kolkata and competitive study was done based on the outcomes form the respondents.
With an increasing number of products, brands,
health claims, and design elements, a purchase
decision at shelf can be daunting, and a clear picture
of the most effective design strategy can become
lost. In 2013, Shikatani Lacroix initiated an intensive
research study of pet food packaging and pet food
consumers in order to inform future strategic and
successful packaging designs. This two-part study
consists of a pet food brand audit as well as an in-depth
consumer survey, and resulted in key category
insights.
•Semblance is a skincare brand based out of Udaipur that offers products made from natural ingredients and is 100% chemical-free and it was started by Priya Bhanu in 2020.
•People with nature, Nature with people. Semblance believes in the power of nature.
•Semblance has a unique range of bath, body, and skincare essentials with captivating fragrances. Semblance offers a range of products, including face mists, face cream, lip balm, and face wash, all of which are priced under Rs 399.
•This has led to the rise of brands like Semblance, which offer safe and natural skin care products.
•Kama Ayurveda
• Mama earth
•The Body Shop
•Plum
•Lotus Herbals
•Biotique
• Innisfree
• Himalaya Herbals
The everteen® Menstrual Hygiene Survey 2018 is the third such survey from everteen®, the complete feminine intimate hygiene expert, with a commitment to create accurate awareness on menstrual hygiene. Analyzing responses from more than 2000 women from 85 Indian cities, this survey covers:
• Percentage of urban Indian women using sanitary pads versus more modern methods of menstrual hygiene such as tampons and menstrual cups.
• Primary driving factors while choosing a sanitary product for menstrual hygiene management from among price, comfort, quality and health.
• Impact of periods on mood
• Impact of periods on productivity
• Incidence of leave from work due to periods
• Impact of periods on choice of clothes and how women dress
• Impact of periods on peace of mind and worries related to spotting and staining
• Incidence of vaginal infections during periods in last one year
• Preferences of women towards changing sanitary products at common toilets in public places including malls, cinemas and offices
• Impact of periods on physical activities such as swimming, dancing, yoga and gym
• Impact of periods on attending social gatherings such as family functions, parties and dates
• Awareness among Indian women on most used sanitary products in developed countries
• Percentage of women searching and trying new sanitary products
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
A Study on Consumer Behaviour and Purchase Decisions with respect to Feminine...Niviya Vas
As part of the course requirement for the paper on Consumer Behaviour, we undertook a sampled research on the awareness levels of Indian consumer on the various feminine hygiene products available, the usage patterns and the factors governing purchase decisions. This study was conducted in September 2014 using random sampling and survey techniques.
Instruction:
Please write
Background
Executive Summary
Methodology
Summarize the interviews into finding format (see attachment example)
Conclusion & Recommendations
I have the Appendices already, please copy paste them into the report
Citations
You can refer to the example. Is not for MAC but it good to follow in terms of organizations and content areas.
Qualitative Report
Ardency Inn Cosmetics
Group 6
Table of Contents
Background.……………………………………………………...Pg 2
Executive Summary……………………………………………..Pg 3 - 5
Methodology……………………………………………………...Pg 6
Findings.…………………………………………………………..Pg 7 - 13
Conclusion………………………………………………………..Pg 14
Recommendations……………………………………………....Pg 15 - 18
Appendices……………………………………………………….Pg 19 - 20
Citation…………………………………………………………….Pg 20
BACKGROUND/OBJECTIVES
Ardency Inn is a new edgy cosmetic brand located in New York City. The brand positions itself towards the music player and lover in the growing urban environment. The current tagline, “Beauty Unplugged,”targets itself towards the younger and more innovative music crowd.
In an effort to reposition Ardency Inn and bring more sales to the brand, Team 6 has done comprehensive research to find the right target market and brand positioning for what beauty consumers actually want. The goal of Team 6 and account management is to reposition Ardency Inn as a brand so it appeals to a broader range of women, henceforth increasing sales and awareness.
Currently, Ardency Inn is targeting a niche market and needs to expand its product ranges and marketing so it targets more than just the punk rock girl. Based on our findings, AI will need to reposition the brand image and adjust its target market.
The direct objectives from AI management are:
Reposition the brand so it aligns with consumer habits
Deliver appropriate IMC objectives to the Ardency Inn management
EXECUTIVE SUMMARY
Research on Ardency Inn was conducted in order to evaluate current consumer shopping behavior trends to determine how Ardency Inn would benefit most from repositioning. Team 6 conducted 15 one-on-one interviews with women who fit the target consumer to provide management with the proper information and analysis that would help them decide how they should reposition the brand and which aspects could benefit most from a change.
In terms of frequency and purpose of wearing makeup among the target audience, the findings were unanimous: 100% of participants wore makeup multiple times a week in order to enhance their natural features and boost their confidence. All-natural, “good for you” products are favored in this product category. Participants are looking for cruelty-free, all natural, and organic makeup (so makeup brands should consider this for marketing purposes). Correspondingly, participants embrace diversity. All participants want to feel included by their makeup brand, which means offering many shades for different skin tones.
When it comes time ...
1. Markets/Companies : 10.11.2008
The Age of Naturals Study Sheds New Light on Women’s Motivations, Fears, and Passions
for Natural and Organic Beauty Products
Ninety-three percent of all women might or would be willing to try a new beauty brand if it earned the USDA Organic
Seal, according to The Benchmarking Company’s groundbreaking new beauty consumer study, The Age of Naturals.
When asked to check reasons (among many) why women buy natural/organic beauty products, 80% said they were
better for their skin and 64% cited they didn’t want chemicals on their skin as their top two reasons. Another 27% cited
that the ingredients in traditional beauty products were harmful to her health.
“Consumers have been inundated with headlines focusing on lead in lip-
stick, off-label uses of pharmaceuticals in cosmetics, the potential perils of
parabens and other ingredients, Chinese product recalls and global warm-
ing caused by manmade toxins. But nowhere has the fear of ingredients
been felt more acutely than in the beauty industry,” said Alisa Marie Beyer,
president and CEO of The Benchmarking Company. “Consumer demand for
natural and organic beauty brands may just be the single most important is-
sue to impact the beauty industry in its history.”
The wide-ranging report, the first of The Benchmarking Company’s Pink Re-
ports™ of the year and the most comprehensive of its kind, covers women’s
natural and organic beauty brand motivations, fears, attitudes, purchasing
habits, marketing preferences, willingness to explore inside/out beauty of-
ferings, believability of manufacturer’s claims, overall trust factors, shopping
habits, and specific reasons why certain brands are purchased and certain
brands are overlooked, as well as comprehensive buyer profiles. More than
80 natural and organic skin care, makeup and hair care brands were tracked
for this study.
Highlights of the report:
• 61% of all women agree it is difficult to tell which beauty brands are natural or organic and which are not.
• 93% of all women might or would be willing to try a beauty brand if it has earned the USDA Organic Seal.
• Women want to feel safer, and 89% of them feel that companies should be more forthcoming about which products
are truly natural and which are not. Ingredients she’s particularly leery of include artificial fragrances (54%); silicone
(43%) and gluten (34%). Parabens are not wanted in cosmetics by a quarter of naturals buyers and only 15% of tradi-
tional buyers; and hydroquinone is unwanted by 21% of natural buyers and 11% of traditional buyers.
• When thinking about beauty products, the term “-FREE”, meaning free of harmful chemicals, etc.) was her top choice
as most appealing terminology on a beauty label at 73%. Terms like clean, antioxidant, natural, and hypoallergenic fol-
lowed. Her least favored terms, from a list of 17 choices, are: therapeutic 40%, radiant 37%, dermatology 32% and
science, dead last at 9%.
• Women were asked to rank their believability of 7 actual beauty brand claims. The claims she felt were most believable
were those with a clear explanation of nature’s benefits to her skin using soothing, fresh and natural language. Claims
using clinical terms and statistics left her cold and she found them least believable.
• Women are very in-tune to the socially and ethically responsible activities of corporate America, and she is becoming
more interested in how responsible her beauty manufacturers are as well. When considering purchase decisions, she
places great importance on a company’s stance on animal testing, recycling, and the use of sustainable products, be-
2. low. Most women (87%) have never read a Corporate Social Responsibility report from a beauty manufacturer, although
57% of those who hadn’t indicated they would be interested in doing so.
• When asked which manufacturer’s product she would be more likely to trust as natural or organic between a new
product made from a small company that ONLY makes natural or organic beauty products and a new natural/organic
beauty product made from a well-known maker of traditional beauty products, 29% of all respondents said they would
more readily trust the smaller natural/organic only product maker. Thirty-one percent of respondents would trust both
types of companies equally, 22% would trust a well-known maker of traditional beauty products and 18% would be
skeptical of both types of companies.
• Women are most eager to try (74%) a consumable beauty product that can be eaten “on the go” and 72% would
prefer a beauty supplement in a pill or capsule form. The least favored delivery system for a nutricosmetic was a drink
made from a powder, with 52% of women saying they would not be willing to try it.
• If there was a cosmetic watchword for 2007, that word was “min-
eral”. Forty-three percent of all women say they currently use mineral
makeup, and 76% of all women believe it to be a natural product.
They use it because it really works and is natural (50%) and they also
feel it is safe for their skin (49%). For the 57% who don’t currently
use mineral makeup, it’s just a matter of time. Thirty-four percent of
those who don’t use it aren’t yet having any problems with their cur-
rent brand. Those who don’t use it have very little negative comments
about it—they feel that mineral is credible.
• While mass brands are the most widely used, Bare Escentuals holds
a special place in her heart and wallet. Seventy-three percent of all
women know the brand; 26% use it; 24% feel it is the BEST makeup
product on the market— regardless of price—and 33% would recom-
mend it to a friend.
• When women were asked if there was something they wished their current natural/organic brand did, but does not
currently do, the response was very clear. Women simply want more buying options. Beyond the usual “I wish it was
less expensive” response given by 69% of respondents, 38% wish it was easier to find or buy; 36% want sampler sets;
22% want complimentary products for other areas of their bodies; 17% want gift sets, and 12% wish it offered compli-
mentary products for other members of their families. Wanting the product to work more effectively came in at 14%.
• When asked which retail outlets she trusts most to purchase beauty products that are natural/organic, 37% felt spe-
cial beauty stores lead the pack, followed by local health food stores (31%), natural foods stores (30%), superstores
and the Internet (27%), and specialty grocery stores (22%).
The 123 page study tracks women’s opinions on more than 80 natural/organic beauty brands, showcases the five top
study vitals, provides a section summary with forward thinking Pink Predictions™, includes 72 tables and charts and
hundreds of data points critical to marketing decision-making. The study is divided into chapters covering a detailed
consumer profile, her self care and family care routine, her natural/organic knowledge base, her attitudes and beliefs
about natural/organic cosmetics and their claims, natural/organic brands she knows, loves and dislikes, her attitudes
toward inside/out beauty and her willingness to try nutricosmetics and cosmeceuticals, and her brand buying influ-
encers and attitudes, which includes a lengthy retail shopping trust analysis. Findings are cross-tabulated to provide
detailed results by self-identified type of buyer: one who normally buys natural/organic beauty products and one who
normally buys traditionally made beauty products.
“Our goal in developing this study was to offer a complete blueprint for beauty brands that market natural or organic
products to women. Too often, studies are one-dimensional, offering a sea of sales data or limited consumer points of
view,” explained Beyer. “The Age of Naturals explores not only a well rounded picture of women who are natural beauty
buyers already, but we offer valuable data from non-naturals buyers to arrive at a clear view of why women do and do
3. not buy a brand or trust a manufacturer. When a brand has both sides of detailed
consumer viewpoints, marketing changes can be made to keep current buyers
while gaining new ones.”
The 2008 Pink Report™ The Age of Naturals was based on a 40-minute online
survey from a nationally representative sample of women across the U.S. ages 18-
50+. The margin of error for an online survey with this sample size is +/- 4 percent,
and it assumes a 95 percent level of confidence.
To order the Pink Report™ The Age of Naturals or sample pages, please visit
www.benchmarkingco.com
About The Benchmarking Company
The Benchmarking Company is a research and brand strategy firm that exclusively serves the beauty industry, providing
marketing and strategy professionals with forward-thinking information, advice and training through proprietary research,
consulting and boot camps. In an average year the company conducts over 100 focus groups, talks with more than
50,000 women, develops hundreds of brand strategies and runs innovative beauty boot camps for senior beauty ex-
ecutives across the country. The Benchmarking Company is the publisher of the award winning Pink Report™, the only
research reports that uncover what female beauty buying consumers want, what they’ll buy and WHY. The Benchmarking
Company is based in Washington, DC.
Source: The Benchmarking Company