41 campus trendsetters participated in a trial of skynICELAND skin care products. Prior to the trial, the trendsetters were unfamiliar with the brand and unlikely to purchase it. During the trial, some trendsetters posted about the product on social media. After using the products, the trendsetters' purchase intent increased by 48.57% and their Net Promoter Score rose by 28, indicating more would recommend the brand.