Summary of Findings for KID's After Recall: Dangerous Products Remain in Homes
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This a summary of some of the key findings that Kids In Danger (KID) uncovered in their 13th annual recall report. This year's report, After Recall: Dangerous Products Remain in Homes, focused on recall report data from 2013 children's product recalls and 2012 monthly reports on 2012 children's product recalls to determine recall trends and effectiveness. All data was either acquired through the CPSC or collected by KID. All analysis was done by KID.
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Summary of Findings for KID's After Recall: Dangerous Products Remain in Homes
- 1. A Summary of Findings After the Recall: Dangerous Products Remain in Homes Kids In Danger ©2014
- 2. Summary of Important Findings Children’s product recalls (114) and the deaths (11) associated with them increased in 2013. Incidents (1,566) and Injuries (196) involving a recalled children’s product decreased in 2013. There were 63 recalls in 2013 where the manufacturer had a Facebook page, but only nine incidences where the manufacturer mentioned their product recall on Facebook. Only 10% of 2012 recalled children’s products were successfully corrected, replaced or returned. Over 81% of all 2012 recalled children’s products are believed to be with consumers, but consumers have the lowest recall success rate at less than 5%. 2012 recalled children’s products found with manufacturers accounted for less than 1% of the products, but manufacturers have the highest recall success rate at 94%. Kids In Danger ©2014
- 3. Children’s product recalls and deaths increase in 2013. Children’s product recalls (114) and deaths related to children’s product recalls (11) increased from 2012. Recalls increased by 18%. Deaths Reported Prior to Recall by Year Deaths increase by 22%. Recalls 2001 - 2013 450 400 350 300 250 200 150 100 50 0 20 15 10 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 All Other Recalls 2003 Children's Product Recalls 0 2002 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2001 5 Kids In Danger ©2014
- 4. Incidents and Injuries related to recalled children’s products decrease in 2013. Incidents (1,566) and injuries (196) related to children’s product recalls decreased from 2012. Incidents decreased by 18%. Injuries decrease by 22%. Incidents Reported Prior to Recall by Year 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Injuries Reported Prior to Recall by Year 700 650 600 550 500 450 400 350 300 250 200 150 100 50 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Kids In Danger ©2014
- 5. Children’s product recalls by product type. products accounted for 51% of recalled children’s products. Clothing and nursery products accounted for 52% of the reported injuries in 2013. Furniture was involved in 4 of the 11 deaths, while 7 deaths were related to nursery products in 2013. # Recalls % of Children’s Recalls # of Units Children’s Recalls 114 100% 11,189,462 100% Clothing Children’s clothing and nursery Type of Recall % of Units 33 29% 1,064,324 10% Nursery 25 22% 2,666,070 24% Toys 23 20% 366.651 3% Furniture 14 12% 4,245,850 39% Outdoor & Sports 11 10% 346,517 3% Misc. 4 4% 187,550 2% Medicine 3 3% 2,308,500 21% Utensils 1 1% 4,000 0.04% Kids In Danger ©2014
- 6. Injuries related to 2013 recalled children’s products. There were 196 injuries associated with 2013 recalled products. The five products with the most injuries reported prior to recall accounted for 132 of the 196 injuries (67%). Product Manufacturer # Injuries Hazards Baby Einstein Musical Motion Activity Jumpers Kids II 61 Impact Tornado brand home playground tube slides with portholes Solowave Design Corp. 23 Laceration Jeep Liberty Strollers Kolcraft Enterprise Inc. 18 Projectile Rock’N Play Infant Sleeper Fisher Price 16 Mold Step2 Whisper Ride Touring Wagon The Step2 Company 14 Fall Baja Motorsports Mini Bike Baja Inc. 13 Fall & Crash Kids In Danger ©2014
- 7. Deaths associated with 2013 recalled children’s products. There were five children’s product recalls associated with at least one death in 2013. Three of the eleven deaths reported in 2013 were caused by furniture tip overs. Three of the eleven deaths reported in 2013 were the result of cord strangulations. Product Manufacturer # Deaths Hazards Nap Nanny & Chill Infant Recliners Baby Matters LLC 5 Entrapment, Fall Angelcare Movement & Sound Baby Monitor Angelcare 2 Strangulation Million Dollar Baby Dressers Bexco 2 Entrapment Children’s WallMounted Lamp IKEA 1 Strangulation Natart Chelsea Dressers Gemme Juvenile 1 Entrapment Kids In Danger ©2014
- 8. Penalties assessed by the Consumer Product Safety Commission (CPSC) in 2013. The CPSC collected over $5 million in fines from children’s product manufacturers for failure to report violations. Manufacturer Product Involved Amount of fine/agreed settlement Hazard Violation Kolcraft Enterprises Inc. Travelin’ Tot Play Yards $400,000 Fall Failure to report Ross Stores Children’s Upper Outerwear $3,900,000 Choking Failure to report Whalen Furniture Manufacturing Inc. Boat-Themed Children’s Beds $725,000 Entrapment, Strangulation Failure to report Kids In Danger ©2014
- 9. Social Media not effectively used to raise awareness of recalls. Of the 114 children’s products recalled in 2013, 63 were manufactured by companies with a Facebook page. There were only nine recall notification posts on manufacturers’ Facebook pages. Of the 114 children’s products recalled in 2013, 63 were manufactured by companies with a Twitter account. There were only eight recall notification tweets from manufacturers’ Twitter accounts. Kids In Danger ©2014
- 10. Recall effectiveness dismal for 2012 children’s product recalls. Monthly progress reports from the CPSC show that only 10% of 2012 recalled children’s products were fixed or destroyed. Percent of Products Corrected or Destroyed Percent of Units Possessed Manufacturer 94% 0.67% Distributor 53% 3.37% Retailers 52% 4.85% Consumers 4.6% 81.58% Recalled products held by manufacturers accounted for 0.67% of all effected units and had a recall success rate of 94%. Effected units suspected to be with consumers accounted for 81.58% of all recalled children’s products, but consumers’ recall success rate stood at 4.6%. Kids In Danger ©2014
- 11. Recall notification methods mostly not correlated with consumer awareness. Many linear regression models were run to see if manufacturers’ recall notification methods impacted consumer awareness. Only two statistically significant relationships were found. On average it takes 1,000 direct mail letters to raise the awareness of one consumer. On average a television program must run 2,500 times before one consumer requests more information from a manufacturer about the recalled product. Kids In Danger ©2014
- 12. Multiple reports of incidents and injuries from 2012 recalls occurring after recall. There were 584 incidents and 39 injuries associated with 2012 recalled children’s products reported after the recall. Nursery products accounted for most of the after-recall injuries (28). Outdoor & sports products accounted for most of the after-recall incidents (565). The Flexible Flyer Swing made up 532 of these incidents. It has been responsible for a total of 1,190 incidents and 17 injuries. Kids In Danger ©2014
- 13. Recommendations Manufacturers and the CPSC should work together to streamline the process for voluntary recalls so as to issue recalls before the majority of products reach consumers. There should be more transparency in the Consumers have to be aware of a recall and know how to comply to raise effectiveness rates. Just as marketing departments would never agree to just one touchpoint to sell a product, the recall efforts should involve multiple methods of reaching the consumers most likely to have the product. recall process. The only way to hold manufacturers accountable and thus raise recall effectiveness is to make recall More mandatory standards for products with information more readably available to the high numbers of incidents, injuries, and deaths public. The Monthly Corrective Action reports especially within the nursery are needed to we received through FOIA were often not reduce the threat they pose to children. In filed in a timely matter, missing information or addition, products such as the Nap Nanny containing mathematically impossible which are put onto the market with no calculations – indicating they are not standard or safety testing have catastrophic reviewed for accuracy. Making those reports results in numbers of deaths and injuries. public would increase awareness of concerns There must be a method to keep these with recalls. products out of our nurseries until they are proven safe. Kids In Danger ©2014
- 14. Contact Information and Further Resources For more information contact KID Email: nancy@kidsindanger.org Phone: 312-595-0649 For a copy of After the Recall: Dangerous Products Remain in Homes visit KID’s website Report in Totality Important Information about the Report Kids In Danger ©2014