TATA POWER: Corporate Social Responsibility and Sustainability
The pillars of the case are problems ans challenges faced by TATA Power regarding CSR activities, solutions to it, implementation factors of TATA Power i.e. cost, resources, technology, people and process involved , and finally the learnings from the case.
7. BACKGROUND
TATA GROUP
SITUATION OF ORGANIZATION:
• Founder- Jamshedji Tata
• India’s largest privately owned business dealing in 7 sectors
• Established and financed- research, educational and cultural institutes in
India
• Two third equity held by philanthropic trusts – provide aid and assistance
to NGO’s in areas- education, healthcare and livelihood.
8. • 12 Companies under TATA group.
• Tata companies involved in welfare communities
INITIATIVES:
• Tata steel’s HIV program
• TCS computer based adult literacy program
PEOPLE INVOLVED:
• COL. PRAKASH TEWARI – DGM-CSR, R&R.
• BANMALI AGRAWALA- Executive director of strategy and business
development
9. PROBLEMS-
IMPLEMENTATION OF CSR ACTIVITIES
• Identification of the key community.
• Implementation of CSR activities.
• Estimation of CSR activities.
• Efforts taken by TPC.
• Limited opportunities for villagers.
• Environmental hazards.
10. SOLUTIONS
REGARDING IMPLEMENTATION OF CSR AND SD
ACTI VITIES BY TPC
• Efforts toward growth of local communities
• Tailoring classes for women
• Biodiversity conservation study to build roads, construct classrooms for
village schools, etc.
• Strong leadership of managers to motivate employees to work without
concerning for monetary rewards
• More concern on balanced development
11. • Company worked with external agencies on their 3Cs (Combat
Climate Change)global initiative to take care of causes from power
generation.
• Identifying environmental threats from the beginning to have balance
between ecology and business
• TPC also had a project that created baseline data :
In terms of ecology and biodiversity around operational areas so as to
monitor them in long run to access the impact of production on them
12. IMPLEMENTATION
• PEOPLE AND PROCESS INVOLVED:
Col. Prakash Tewari- DGM-CSR
1. Identification of areas to be covered under CSR activities
2. Identification of key communities and other stakeholders
3. Declaration of policy , strategy and budgets
4. Impact assessment and implementing CSR activities
13. • RESOURCES AND TECHNOLOGY:
1. Manpower i.e. employees of the company worked beyond their
working hours
2. Training for employees
3. Software and other mechanisms to trace employee contribution
towards CSR activities
4. For funds, NGOs depend upon government as well as corporate
bodies
14. DILEMMA
COMPOSITION AND STRUCTURE OF DEPARTMENT
• Create separate department with dedicated staff for CSR???
• If yes, then should external staff to be recruited??
• Or should department evolve from existing structure???
• If CSR department made then how would the cost be monitored and assessed??
15. CONCLUSION
• External hiring would increase the cost
• CSR should be internalized with operations by utilizing the manpower i.e.
employees
• This would give more sustainable and cost effective model to TPC.
16. LEARNINGS
FROM THE CASE
• RESPONSIBILITY TOWARDS COMMUNITY AND
ENVIRONMENT
• STRONG LEADERSHIP LEADS TO SOUND MOTIVATION
• CORPORATE HOUSES- SPEEDY DECISION MAKING AND
DELEGATION , GOVERNMENT PROCCESS IS
BUREAUCRATIC AND TIME CONSUMING
• SUCCESS WHEN COMPANY’S ASPIRATIONS MEET WITH
ASPIRATIONS OF KEY COMMUNITY
