Corporate Social Responsibility
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Corporate social responsibility (CSR) activities conducted by companies can include establishing ethical business policies, reinvesting profits in health, safety and environmental programs, and supporting local charities. India was the first country to mandate CSR, requiring companies to invest profits in areas like education, poverty alleviation, gender equality and hunger relief. Engaging in CSR provides benefits to hotels like improved reputation and brand image, increased sales and customer loyalty, and enhanced public relations that appeal to investors. Examples of CSR activities conducted by hotels in Bengaluru, India include children's day celebrations at orphanages with food, gifts and games, as well as visiting an old age home on World Environment Day to provide food and cater to special needs.
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MGG 199 presentation
1. Neo Group engages in various corporate social responsibility initiatives including corporate philanthropy through donations to charities, employee volunteering, and cause-related marketing.
2. Spic & Span aims to help the disadvantaged in society by providing them with jobs in cleaning services, though some issues could arise from their hiring approach.
3. Changi Business Park undertakes CSR activities focused on social causes through corporate donations and partnerships with non-profits, but could expand their efforts to also include environmental initiatives.
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Corporate Social Responsibility
- 4. CSR Activities May Include: •Company policies that insist on working with partners who follow ethical business practice. •Reinvesting profits in health and safety or environmental programs. •Supporting charitable organizations in the communities where a company operates. •Promoting equal opportunities for men and women at the executive level
- 5. Corporate Social Responsibility In India India is the first country in the world to make corporate social responsibility (CSR) mandatory, following an amendment to the Companies Act, 2013 in April 2014. Businesses can invest their profits in areas such as education, poverty, gender equality, and hunger as part of any CSR compliance.
- 6. The Benefits of CSR to Hotels • Achieve better reputation. • Improved brand image. • Increases in sales. • Increases in customer loyalty. • Enhanced public relations and benefits • More visible to investors.
- 7. CSR Activities conducted by ZURI,Whitefield,Bengaluru 1. Children’s day celebration- 14th November 2019 Special Visit to an Orphanage home, offering food, snacks, gifts hosting activities with cutting of the Cake.
- 8. 2.Visit to old age home A visit to an aged home on world environment day, hosting food, catering to special needs and offering their valuable time.
- 9. CSR Activities conducted by Sheraton Grand ,Bengaluru 1. Christmas celebration at orphanage Gifts were distributed. Conducted Carol. Distributed Christmas caps and balloons. Had sweets and cakes together. Played games with them.
- 10. Presented by: JITHIN.P.MATHEW & GREENA BENNY