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1. MGG 199 PRESENTATION
BY : Ross, Tommy, Esther, Clara, Lisa, Cindy, Tran and Wilson
CORPORATE SOCIAL RESPONSIBILITY

2. NEO GROUP
Mission: We deliver the best to our
customers. We inspire and nurture our
people. We believe in giving back to our
community.
Vision: To grow beyond a one billion dollar
company by 2025

3. Begin with Love
❏ Neo Garden, Orange Clove, Deli Hub,
Best Catering
❏ Donate revenue to adopted
charities (Every 1st of January)
❏ In 2017, “Begin With Love” raised
S$218,000
❏ 14 non-profit organizations

4. Type of CSR: Corporate Philanthropy/
Cause-Related Marketing
Corporate Philanthropy
● Direct contribution of company
resources, ALL of the revenue
generated on 1st jan is donated to
support non-profit charities.
● Non-profit sharing
Cause-related Marketing
● Initiative is sales-driven, if no revenue is
generated, no funds raised for the
charities.

5. SEED Fund Initiative
❏ Started in 2016
❏ Employees donate portion of salary to
SEED Fund
❏ Founder (Neo Kah Kiat) matches
monthly contributions dollar for dollar
❏ Funds are used for charities, supporting
volunteer activities and financial
assistance for employees

6. Type of CSR: Corporate Philanthropy/ Employee
volunteering
Corporate Philanthropy
● Neo Garden founder, makes a direct
contribution to social causes by
matching total donations collected
dollar-to-dollar.
Employee Volunteering
● Neo Garden encourages their
employees to donate a portion of their
salaries in support of charities/ social
causes.

7. Blood Donation
Drive
❏ Involves suppliers, customers,
family and friends of staff
❏ 2016: 250 Units of Blood
❏ 2017: 1,038 Units of Blood
❏ “Blood is easier to donate than
time or money”
❏ Over 2 donation drives each year
(April & October)

8. Every Minute Counts
❏ 1,000 volunteer hours helping
over 400 beneficiaries
❏ Lions Befrienders
❏ Grocery shopping with elderly
❏ Table Tennis Association for the
Disabled
❏ Organized friendly table tennis
match for “Children’s Cancer
Foundation”

9. Type of CSR: Employee Volunteering & Corporate Philanthropy
1. Neo Group encourages employees to volunteer for events in partnership
with non-profit organizations in support of community health and well-being.
2. Neo Group provides monetary donation to support social causes

10. Evaluation
CSR Diversity: Not as diverse, but good range
of beneficiaries and social causes supported.
Impact: Impacts are generally long-term in
terms of building a positive brand reputation
for the company. Financial contribution and
Employee volunteering impacts may vary
depending on the cause supported and how
consistent their efforts are.
Degree of Effectiveness: Hard to quantify
success, but employee volunteering efforts
have generally shown to be effective in
building a relationship between the company
and the community as efforts are perceived to
be more personable.

12. About Spic & Span
It is an SME
Founded in 2012
Won multiple awards
- Champions of Good 2017, 2018
- Social Progress Award at 2019 Asia Pacific Social Enterprise Summit

13. About Spic & Span
❏ Offers jobs to the disadvantaged by working with over 60 social service
agencies
- Ex-Offenders
- People with disabilities (physical and intellectual)
- Single Parents
- Homeless People
- People with mental health conditions
❏ Provides training for their staff

14. Goods and Services
- Cleaning Services
- Washroom Hygiene
- Facility Management Systems
- Project Management

15. Aim
Ready to serve with EFFICIENCY and HIGH
SERVICE STANDARDS to ensure that SERVICE
EXCELLENCE is achieved on a DAILY BASIS

16. CSR Initiatives
Socially-Responsible Business Practice:
❏ Focused on hiring the disadvantaged who are maligned and not given
many job opportunities
❏ Pays the cleaning staff S$1800 instead of the general wage of S$1200 (The
Straits Times)

17. CSR Initiatives
Corporate social marketing:
❏ Shows other companies that the disadvantaged can be good workers as
well
❏ Changes the mindset of employers
❏ Eases the burden for the disadvantaged in the society when it comes to
finding jobs

18. Evaluation
The company uses CSR to solve a social issue by providing jobs to the
disadvantaged
HOWEVER
multiple issues might arise with this

19. Issues
- People may assume that the company hires ALL disadvantaged. However,
job interviews are still conducted to ensure that they are suitable for the
job.
- The hiring process may be biased. Those who are not disadvantaged but
have trouble finding a job may feel maligned as they might feel that they
cannot get a job because they are not disadvantaged

20. Final Thoughts
- Spic & Span cares for their employees and society
- Provides employees with higher wages
- Provides skill training
- Increase in wages
- Though others might feel disadvantaged, there are still many jobs in this
industry

21. CHANGI BUSINESS PARK
The Changi Business Park is a business park located in Changi South, in the eastern part
of Singapore, Launched in July 1997
OWNED BY JTC CORPORATION (1986)
MISSION - To develop industrial infrastructure to catalyse the growth
of new industries and transform existing enterprises
VISION - To create a vibrant industrial infrastructure research
ecosystem

22. Goods and Services
- Industrial Land (Jurong Island)
- Land Launches (Ancillary Land Launch)
- Former HDB Industrial Properties (Geylang Bahru Industrial Estate)
- Space (JTC nanoSpace @ Tampines)
- Others (Jurong Eco-Garden)

23. Partners
This year, CBP Gives will work alongside seven organisations - Citi Singapore,
Cognizant, Credit Suisse, DBS, Standard Chartered Bank, UPS and Yusen
Logistics. They will be supported by Infocomm Media Development Authority
and community partners such as National Volunteer & Philanthropy Centre,
South East Community Development Council (South East CDC) and The Social
Co.

24. CHANGI BUSINESS PARK GIVES (2014-)
The CBP Gives project is grounded on the premise that charity can begin in the workplace and business leaders have
the power to nurture a culture of giving in their organisations. Recognising that individuals have different preferences
on how they wish to give back to the community, the intent of CBP Gives is to provide employees with options on how
to give back to the community in a way that is most meaningful to them. These may be in the form of making
donations-in-kind, skills-based volunteering or making a cash donation.
TARGET GROUPS
- Education ( children)
- Needy families
- Elderly
- Underprivileged people
- Non-profit Organisation

25. CSR INITIATIVE #1
● Corporate philanthropy
● Partnership with South East CDC
● Granting 700 wish requests to needy
families and local non-profit organisations.
● Schoolbags, shoes, welchairs, beds ,
laptops
● CSR to Corporate Social Ownership
(understand concerns in community and
helping them )
CSR INITIATIVE #2
● Cause promotion and corporate
philanthropy
● Partnered with IBM
● Organised charity carnivals
● Make donations and increase awareness
of corporate volunteerism
● President’s Challenge
● Strongly supported they were able to
raise around S$85,000

26. CSR INITIATIVE #3
● Employee volunteering
● Partner with Heartbeat@Bedok
● Employees are encouraged to participate
in skills-based volunteering
● Engage with senior citizens to help them
become more adaptable with technology.
● 400 volunteer, 1000 senior citizens (2017)
CSR INITIATVE #4
● Corporate Philanthropy
● Donate to other non-profit organisations
such as Care Corner, Child on Street 11 and
more.

27. OUR EVALUATION
- Changi Business Park, does adopt quite a lot of CSR to improve mainly on
social causes around its community and area.
- Mostly donations, fundraisings and social involvement
- Leaving a positive impression to the society and other corporations
- (BUT) in reference to CSR activities to the environment, they are really
lacking.
Conclusion:
Changi Business Park might be able to gain more awareness and partners if they become
more active in CSRs that would concern the environment. Moreover, their social influence
to the community is quite strong. With proper management of money and resources,
Changi Business Park can prolong and strengthen their CSR initiative impacts.

28. Singapore Exchange Limited (SGX)
Mission: To be responsible for a fair,
orderly, transparent, safe and efficient
market infrastructure.
Vision: To facilitate the exchange of capital
and ideas to create value for people,
businesses and economies, as Asia’s leading
and trusted market infrastructure

29. CSR Initiative #1
The Singapore
Bull Charge Run
Community Volunteering
● An annual corporate charity run (since 2004) that rallies the
financial community to support the needs of underprivileged
children and families, persons with disabilities, and the elderly
via raising funds for beneficiaries such as:
● To participate, corporations need to
donate or sponsor one aspect of the
run.
● In 2018, over 6000 participants were
registered and 3.3 Million dollars was
donated.

30. CSR Initiative #2
SGX Bull Charge
Cares
Community Volunteering
● SGX staff get-together to organise and participate in activities for
our beneficiaries. The activities range from festive celebrations
to fundraising events with their beneficiaries.
● Common goal – caring for our beneficiaries.
● Eg: Fridays with AWWA (July, 2017) 26
volunteers from SGX prepared a lineup
of activities for seniors at AWWA Senior
Activity Centre.
● Volunteers engaged the seniors at the
centre in a hands-on snow skin
mooncake-making cum singing session,
and also prepared a healthy meal for
the 180 seniors.

31. CSR Initiative #3
Shared Services
for Charities Ltd
(SSC)
● Set up by the Singapore Exchange Limited (SGX) and
BinjaiTree (BJT) in 2008
● A registered charity and an approved Institution of a Public
Character (IPC), as well as a full member of the National
Council of Social Service (NCSS).
● established with the aim of bringing professional services to
enhance governance and organisational excellence to
charities.
Corporate Philanthropy
● SGX is one of the three main sponsors
● have served more than 160 client-charities and
undertook over 900 projects from sectors such
as Social & Welfare, Religious & Health, to the
Arts & Heritage, Education, Sport and Others

32. CSR Initiative #4
Charity Ultimate
Frisbee/ Futsal/
Golf
Cause Promotion
● Annual sports events that involve corporations and
individuals to raise funds for SGX’s beneficiaries
● In 2019, managed to raise:
Golf - $770,000
Futsal - $178,000
Ultimate Frisbee - $30,000

33. Evaluation
● CSR Diversity: Good range, multiple initiatives. However, most
efforts on social development, but diversity in the different
sectors: (eg. autism, poverty etc)
● Impact: long term impact due do their consistent efforts
● Degree of effectiveness: Very effective. SGX is an early
adopter who is constantly finding new and innovative ways to
contribute to society and encourage others

34. THANK YOU