The document discusses the growth of the Indian healthcare industry, particularly the rise of corporate hospitals. Private players entering the hospital services market have led the industry to grow to an estimated $40 billion by 2012. Corporate hospitals have changed healthcare delivery by capturing the major tertiary care market and growing in both metro and non-metro cities. Key factors driving this change include revenue generation, quality care, competition, branding, and harnessing medical tourism. Major corporate hospital chains in India are listed.

2. INTRODUCTION
 Indian healthcare industry is expected to grow up to $40
billion by 2012.
 The reason for growth- Private players entering into
hospital service.
 The result is growing trend of corporate hospital in
metros and even in non-metro cities.
 The corporate hospitals have totally changed the
healthcare delivery system and captured the major tertiary
care market.

3. WHY CHANGE?
 Revenue generation
 Quality
 Competition
 Branding
 Huge gap between demand and supply (860 bed /million)
 Harnessing the potential of Medical tourism($2 billion
industry by 2012)

4. TOOLS
 Intensive Marketing and
powerful brand promotion.
 Hiring best Human
resources.
 Intensive expansion .
 Accepting Health
insurance($6 billion ).
 Technology.
 NRI doctors.

5. KEY PLAYERS
 Apollo Hospitals(52)
 Max Healthcare(13)
 Fortis(56)
 Care Hospital(12)
 Global hospital(8)
 Vasan Eye Care(80)
 Medica synergie(4)
And many mores…….

6. STRATEGY
 Franchise model and management contract.
 Package system-Total charge, LOS
 Attracting Health insurance(IP as VIP)
 Medica doctor ecosystem- doctor can choose
their own talent pool.
 Fishing trips-Going foreign to attract NRI medicos.
 Admission privileges-Outside doctors can admit their
patient and can be part of hospital.
 Appointing senior consultant on full time basis.

7. CONCLUSION
 There is a sea change in which people are now choosing
their healthcare provider and the corporate hospital are
fulfilling there need along with commercializing the
healthcare delivery system.

9. IT’S A
 TIME