This document discusses corporate communication, including internal communication, external images and techniques, and different means of communication like advertising, media relations, and investor relations. It also covers areas of business communication skills, the importance of communication in business, and concludes that the success of a business truly depends on effective communication.

2. Internal
Communication
Corporate
Communication
External
Communication

3. Planning Corporate Communication
Internal Communication

4. Distinct External Images of
Corporate World
 Corporate Personality
 Corporate Identity
 Corporate Image

5. External Corporate
Communication techniques
Public Personal Sales
Advertising
Relations Selling Promotion

6. Different Means Of Corporate
Communication
1.Image and identity
Google uses three different types of logos to
communicate its work culture and its identity with its
various constituencies.
http://www.google.co.in/intl/en/stickers.html
2.Corporate and product advertising
3.Media Relations

7. 4.Internal communications
5.Investor Relations
Infosys’s website has special section for its investors. The
aim is to inform the investors of the company’s financial
performance and status.
http://www.infosys.com/investor/default.asp
6.Crisis Communication
http://usinfo.state.gov/products/pubs/pressoffice/crisis.
htm

8. Areas of Business Communication
Skills & Tips for efficiency
 Public Speaking
 Email and Report Writing Skills
 Negotiation Skills

9.  Follow Up Skills
 Telephone Skills
 Voice Tone and Body Language

10. Importance of Communication /in
Business World
 Convey Messages
 Clarity of Ideas
 Get Work Done
 Avoid Misunderstandings
 Increase Productivity and Efficiency
 Employee Job Satisfaction

11. To conclude, the success and failure of any
business truly depends on the modes of
effective communication employed.
Presenter:
Cynthia.S
PGDHRD

12. Work Cited
 www.buzz.com
 http://buchpayal.blogspot.com
 www.citehr.com
 www.buizzaim.com
 Other common search engines for images.

13. Summary
 Corporate Communication – Introduction
 Types Of Corporate Communication
 Planning Corporate Communication – Internally
 Externally – Corporate Images
 External Corporate Communication Techniques
 Different Means Of Corporate Communication
 Areas Of Business Communication Skills & Tips for Efficiency
 Importance Of Communication In Business World
 Conclusion
 Work Cited