Nature and scope of communication
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The document discusses the importance of internal and external communication for businesses. It notes that businesses rely on communication both within the organization between departments like marketing, HR, finance, and sales, as well as externally with suppliers and customers. Effective communication is important for businesses to exchange information, prepare plans and policies, execute plans and policies by disseminating information to internal and external parties, increase employee efficiency by explaining objectives and policies, achieve goals, solve problems, make decisions, improve industrial relations, publicize goods and services to sell better than competitors, remove controversies, and enhance employee satisfaction and loyalty. Communication is key for businesses to be successful in their activities of buying and selling goods with the intent of making a profit.
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Effective and ethical business communication is essential for transmitting information internally and externally in a way that follows ethical standards and does not insult or make others uncomfortable. It requires messages to be efficient, clear, and honest. Professionalism in the workplace encompasses written, verbal, visual, and electronic communication and means behaving respectfully towards all, adhering to ethical conduct codes, being mindful of company time and resources, and dressing appropriately. Intercultural communication acknowledges cultural differences to find common ground and universal understanding through respecting varied values, beliefs, expectations, and behaviors.
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Effective and ethical business communication is essential for transmitting information internally and externally in a way that follows ethical standards and does not insult or make others uncomfortable. It requires messages to be efficient, clear, and honest. Professionalism in the workplace encompasses written, verbal, visual, and electronic communication and means behaving respectfully towards all, adhering to the company's code of conduct, being mindful of time and resources, and dressing appropriately. Intercultural communication acknowledges differences in values and behaviors between cultures to find common ground and universal understanding.
Business communication
Business communication is the exchange of information between parties involved in business, including employees, customers, suppliers, and more. It is crucial for the success of any business as it allows for sharing of information, feedback, and coordination across different levels and functions of a business. Effective business communication increases productivity, attracts more customers, enhances partnerships, facilitates innovation, and helps achieve organizational goals, thereby leading to greater business success and growth.
BC
This document provides an overview of a seminar presentation on strategic communication. It discusses a model of strategic communication that involves four components: situational knowledge, goal setting, communication competence, and anxiety management. Each component is then defined and explained in further detail. For example, situational knowledge involves understanding organizational values, structure, learning, training, politics, and communication climate. The document also discusses goal setting, internal and external communication messages and channels, and managing communication anxiety. Overall, the presentation provides a framework for developing strong communication skills within a business environment using this model of strategic communication.
PS CV
Saurabh Pathak is seeking a position as a Trainee Recruitment Consultant. He has a MBA in Marketing and Finance from Liverpool John Moores University and work experience as an Assistant Manager for DixonsCarphone Stores Group International, where he gained experience in recruitment, interviewing candidates, and managing staff. His skills include excellent communication, sales experience, meeting targets, and the ability to work well in teams, making him qualified for the Trainee Recruitment Consultant role.
Medical sales ali
Ali Mumtazabbasi is a medical sales representative with over 10 years of experience in pharmaceutical and healthcare sales in Pakistan and Saudi Arabia. He has a proven track record of achieving sales targets by proactively selling medical products, equipment, and services. He is skilled in communication, developing client relationships, and adapting to different work environments. Ali is seeking a new sales position where he can continue developing his experience and abilities.
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Nature and scope of communication
- 1. NATURE & SCOPE OF COMMUNICATION First Year Information Technology (Semester I)
- 2. INTERNAL & EXTERNAL COMMUNICATION Marketing HR Finance Sales Admin Supplier Customer External Comm Internal Comm
- 3. INTRO TO BUSINESS COMM. Business activities are defined as Buying and selling of goods With the intent of making profit To carry out these activities The businessman communicate internally & externally Within the organization and outside the organization A businessman spends 90% time in communication He needs to be effective, speedy, use the best means & instruments available in the market Else he will lag behind his rivals He tries not to receive maximum communication but precise information
- 4. IMPORTANCE OF CORPORATE COMMUNICATION Exchanging Information Exchange of information between two or more parties Organization exchange information with internal & external parties Helps in attaining goals Brings dynamism in organizational activities Eg : Marketing manager communication with Sales manager(internal) & Sales manager communication with Customer (external) Preparing plans & policies Communication helps in preparing organizational plans and policies Realistic plans & policies require adequate & relevant information The managers collect required information from reliable sources
- 5. Execution of plans & policies Timely implementation of plans & policies, managers must disseminate information in whole organization Internal & external parties, manager rely on communication Increasing Employee’s efficiency Communication helps in increasing employees efficiency Organizational objectives, plans, policies, rules, directives & other complex matters explained to employees Broaden their knowledge, motivate them, understand their problems Making them efficient IMPORTANCE OF CORPORATE COMMUNICATION
- 6. IMPORTANCE OF CORPORATE COMMUNICATION Achieving Goals Employees at all levels to be conscious & attentive Ensures timely accomplishment of jobs & easy achievements of goals Solving Problems Managers informed through various communication channels of various routine & non routine problems Take necessary actions to solve problems Making Decisions Require updated information Managers collect info from all sources, reliable & make decisions
- 7. IMPORTANCE OF CORPORATE COMMUNICATION Improving Industrial relations Relation between workers & management in the workplace Good industrial relations is always desired for business success Communication plays a vital role in creating & maintaining good industrial relations Publicity of Goods & services Highly competitive business Every manufacturer has competition All of them may sell equally Organization communicating better can sell better
- 8. IMPORTANCE OF CORPORATE COMMUNICATION Removing Controversies Enhancing Employees Satisfaction Enhancing loyalty