Corona Light "Most Liked"
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Corona Light saw declining sales in 2010 and launched a campaign on Facebook to encourage users to like the Corona Light page. Photos uploaded by fans would be projected on a digital billboard in Times Square and also shared on Facebook. The goal was to break into the digital market and appeal to socially engaged young adults, while claiming the title of the most liked light beer and increasing fans, especially those aged 21-29. The campaign was a major success, growing Facebook likes by 6,000% and providing new ways to measure engagement.
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Social media marketing has revolutionized the way businesses connect with their target audience and promote their products or services. With its widespread popularity and global reach, social media platforms offer a plethora of benefits for businesses of all sizes. In this article, we will explore the various advantages of social media marketing and delve into real-life case studies that highlight the success of these strategies.
Increased Brand Awareness:
Social media platforms provide businesses with an excellent opportunity to increase their brand awareness. By establishing a strong social media presence, companies can reach a wider audience and engage with potential customers. A prime example of this is Coca-Cola's "Share a Coke" campaign. The company replaced their logo on bottles with popular names, encouraging people to share photos of their personalized Coke bottles on social media. This campaign resulted in millions of user-generated posts and significantly boosted brand awareness.
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One of the key benefits of social media marketing is the ability to engage directly with the target audience. Through interactive content, businesses can encourage likes, comments, and shares, fostering meaningful connections with their customers. An exceptional case study in this regard is the famous Oreo "Dunk in the Dark" tweet during the Super Bowl blackout. With a quick and clever response, Oreo's tweet garnered immense attention and engagement, with over 15,000 retweets and widespread media coverage. This real-time engagement demonstrated the power of social media in capturing the audience's attention and generating buzz.
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Social media platforms provide businesses with an excellent opportunity to increase their brand awareness. By establishing a strong social media presence, companies can reach a wider audience and engage with potential customers. A prime example of this is Coca-Cola's "Share a Coke" campaign. The company replaced their logo on bottles with popular names, encouraging people to share photos of their personalized Coke bottles on social media. This campaign resulted in millions of user-generated posts and significantly boosted brand awareness.
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The document outlines Coca-Cola's integrated marketing campaign titled "Goat you a Coke" aimed at teens ages 13-17. The campaign uses memes and social media to appeal to younger consumers. Elements of the campaign include TV advertisements featuring goats, an experiential street party event in several cities offering prizes, billboards, a website, and social media promotion across platforms like Twitter, Facebook, and Instagram. The goal is to position Coke as a refreshing drink that promotes sharing and bonding with friends.
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- Corona was launched in 1925 in Mexico and is now one of the top-selling beers worldwide, distributed across over 150 countries.
- In 1997, Corona's "Miles Away From Ordinary" campaign was launched, focusing on portraying the beer as a carefree, beach lifestyle. This campaign has since expanded to include TV commercials, websites, sponsorships, and social media marketing.
- Corona uses a variety of advertising methods globally including TV, print, outdoor, digital, and social media ads to promote an image of relaxation and enjoying life's simple pleasures.
Coca cola
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The Coca-Cola "Share a Coke" campaign launched in Australia in 2012, printing 150 popular names on bottles and cans. This personalized the brand and encouraged sharing on social media. The campaign increased Coke's Facebook traffic by 870% and sold over 250 million named bottles. It succeeded by fostering connections between friends and families, driving word-of-mouth promotion on social media. The campaign was expanded to over 80 countries due to its initial success in Australia.
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Coca-Cola uses an integrated marketing communications approach to promote its brands. It utilizes various media channels including newspapers, magazines, television, radio, cinema, internet, outdoor advertising, and social media. Coca-Cola also leverages word-of-mouth marketing, point-of-sale materials, sales promotions, public relations, and a network of salespeople to communicate with customers. The company aims to create consistency across its various marketing initiatives and tailor certain campaigns to local cultures to maximize effectiveness on a global scale.
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The document discusses Coca-Cola's history and current marketing strategies. It describes how Coca-Cola was invented in 1886 and how the company has expanded globally. It then summarizes some of Coca-Cola's recent marketing campaigns, including the Happiness Machine from 2010, the Hug Me vending machine from 2012, the Small World Machine from 2013, the A Step From Zero dance campaign from 2011-2012, and the Share a Coke campaign from 2013 which printed popular names on bottles. The document shows how Coca-Cola uses innovative experiential marketing and cultural strategies to promote its brands.
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The campaign aims to promote Coca-Cola's environmental efforts through a contest on social media where participants create recycled can art and vote on submissions. It will utilize Coca-Cola's existing Facebook, Twitter, and YouTube presence and hire Taylor Swift as a celebrity endorser. The goals are to engage consumers, encourage recycling and build an online brand community. The target audience is ages 18-34 and key tactics include paid social media advertising, owned posts on platforms, and earning exposure through shares and retweets. The top submission as voted on social media will win a commercial with Taylor Swift.
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Coca-Cola launched their "Share a Coke" campaign in 2012, first in Australia and then Britain, to increase summer sales and engage customers. The campaign personalized Coke bottles with names to encourage people to share bottles on social media with the hashtag #shareacoke. It was highly successful, driving an 870% increase in Facebook traffic and 378,000 custom bottles printed. The reasons for its success were that personalization engaged customers and allowed them to express creativity, while social media amplified the impact of the campaign worldwide.
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The "Share a Coke" campaign was a huge success for three main reasons:
1. Simplicity - By personalizing bottles with popular names, it delivered a simple yet powerful message that resonated globally.
2. Personalization - Putting names on bottles connected with consumers on a personal level by appealing to their desires for self-expression and human connection.
3. Socialization - The campaign encouraged social sharing on platforms like Facebook, gaining 25 million new followers and over 500,000 photos tagged with the campaign hashtag in the first year.
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Coca-Cola has been highly successful in building a massive social media presence across platforms like Facebook, Twitter, YouTube, and Instagram. On Facebook, Coca-Cola has over 97 million followers through focusing on community engagement rather than direct product promotion. On Twitter, Coca-Cola's 3.25 million followers are engaged through sharing happiness stories rather than focusing on the brand itself. Coca-Cola's digital campaigns have been notably successful in driving engagement and buzz through initiatives like "Share a Coke". Overall, Coca-Cola's social media strategy emphasizes authentic engagement and relationships with audiences to build brand advocacy.
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The document outlines Coca-Cola's integrated marketing campaign titled "Goat you a Coke" aimed at teens ages 13-17. The campaign uses memes and social media to appeal to younger consumers. Elements of the campaign include TV advertisements featuring goats, an experiential street party event in several cities offering prizes, billboards, a website, and social media promotion across platforms like Twitter, Facebook, and Instagram. The goal is to position Coke as a refreshing drink that promotes sharing and bonding with friends.
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Coca-Cola has been using social media successfully for over a decade. They have official presences on Facebook, Twitter, YouTube, Flickr and other platforms. On Facebook, they have over 24 million likes and use their page to engage fans through contests and by sharing promotional content. Their Twitter also has hundreds of thousands of followers and they tweet daily. Videos are a major part of their YouTube and Facebook strategies. Overall, Coca-Cola takes an interactive approach across platforms to promote their brand and products while building connections with customers.
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This presentation includes the marketing strategy of Coca Cola and their various different practices held through social media for boosting their product. It is prepared by me as a case study, hope you like it. Thanks.
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Coca-Cola aims to appeal to young adults on a personal level by offering a sense of community and lifestyle through their digital strategy. Their goals are to 1) build their brand among young adult target markets, 2) promote experiences only Coke can offer, and 3) expand brand awareness using social media, influencers, their website and mobile apps. They will create a buyer persona named Margaret to represent their target audience and track her interests to personalize marketing messages through various digital channels. Success will be measured by website visits, social media engagement, revenue and other metrics.
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The Coca-Cola "Share a Coke" campaign launched in Australia in 2012, printing 150 popular names on bottles and cans. This personalized the brand and encouraged sharing on social media. The campaign increased Coke's Facebook traffic by 870% and sold over 250 million named bottles. It succeeded by fostering connections between friends and families, driving word-of-mouth promotion on social media. The campaign was expanded to over 80 countries due to its initial success in Australia.
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Coca-Cola was invented in 1886 by John Pemberton, who created a popular soda fountain beverage. The company has since conducted extensive market research including taste tests of new products. Coca-Cola has a wide audience but has also attempted to target new demographics. While Pepsi is its main competitor, Coca-Cola has differentiated itself through family-focused advertising campaigns and brand promotions like "Share a Coke".
Marketing Communications of Coca -Cola
Coca-Cola uses an integrated marketing communications approach to promote its brands. It utilizes various media channels including newspapers, magazines, television, radio, cinema, internet, outdoor advertising, and social media. Coca-Cola also leverages word-of-mouth marketing, point-of-sale materials, sales promotions, public relations, and a network of salespeople to communicate with customers. The company aims to create consistency across its various marketing initiatives and tailor certain campaigns to local cultures to maximize effectiveness on a global scale.
Coca cola liquid and linked
The document discusses Coca-Cola's history and current marketing strategies. It describes how Coca-Cola was invented in 1886 and how the company has expanded globally. It then summarizes some of Coca-Cola's recent marketing campaigns, including the Happiness Machine from 2010, the Hug Me vending machine from 2012, the Small World Machine from 2013, the A Step From Zero dance campaign from 2011-2012, and the Share a Coke campaign from 2013 which printed popular names on bottles. The document shows how Coca-Cola uses innovative experiential marketing and cultural strategies to promote its brands.
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The campaign aims to promote Coca-Cola's environmental efforts through a contest on social media where participants create recycled can art and vote on submissions. It will utilize Coca-Cola's existing Facebook, Twitter, and YouTube presence and hire Taylor Swift as a celebrity endorser. The goals are to engage consumers, encourage recycling and build an online brand community. The target audience is ages 18-34 and key tactics include paid social media advertising, owned posts on platforms, and earning exposure through shares and retweets. The top submission as voted on social media will win a commercial with Taylor Swift.
Coca Cola - Ad strategy of ITS MINE Ad
Coca-Cola has had a long history of successful advertising campaigns dating back to the late 19th century. Its "It's Mine" Super Bowl ad from 2008 was another hit, communicating the brand's warm emotions. The ad showed a playful battle between balloon characters to possess a giant Coca-Cola bottle during the Macy's Thanksgiving Day Parade. Though an expensive spot, it was well-received, gaining attention online and receiving industry awards. Coca-Cola's sustained success stems from iconic ads that have shaped culture while connecting with consumers' hearts and lives.
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Corona Light "Most Liked"
- 1. Brittany Bach Sarah Lonergan Johanna MacLauchlan
- 2. Corona is the leading “light beer” in the market, but sales were on the decline in 2010.
- 3. Bud Light Miller Light Heineken Coors Light
- 4. UrgeFacebook users to “like” the Corona Light page. The fans could upload their pictures to be projected on the digital billboard in Times Square. Corona would also upload the photos to Facebook so those pictures shown in NYC can be shared on Facebook.
- 7. The purpose of the Corona campaign was to leverage its appeal to socially engaged young adults who are more focused on exciting activities and experiences than on "escaping" to a beach or other relaxing destinations Break into the “digital market.” • Social Media
- 8. To claim the title of the “Most liked light beer on Facebook.” Tomake Corona Light the beer of choice for active men and women ages 21- 29. To “woo” young adults to become fans of the brand.
- 9. Corona Light’s Facebook likes grew 6,000% • Increased from 3,000 to about 300,000 likes Newways to measure success of campaign: • Web & e-mail surveys • Piggyback (Omnibus) surveys • Mail in questionnaires.