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Coca cola

This presentation includes the marketing strategy of Coca Cola and their various different practices held through social media for boosting their product. It is prepared by me as a case study, hope you like it. Thanks.

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Coca cola

  1. 1. Old Marketing Campaigning Strategies • Since 1886, the company has had more than 46 advertising slogans with numerous marketing campaigns to go along with them. • Since 1931, The Coca-Cola Santa Claus has visited families every holiday season. • Other marketing campaigns include a “Coca-Cola Day” celebration at the 2010 FIFA World Cup.
  2. 2. Why did they use Social Media? • They knew that, Social media is where our consumers are at the moment. There’s no better way to amplify your message. • Their strategy is to be everywhere our consumers are. • They use social networking sites to communicate, build a relationship and market to their target audiences.
  3. 3. How did they use Social Media? • On the company’s website, there are direct links to take the viewer to each social networking site the company is involved with. • Once a viewer travels to any of those pages, there are links and buttons to direct the viewer to other Coca-Cola social media pages.
  4. 4. Social Media Tools Social networking sites such as • Myspace, • Twitter, • Facebook, • Foursquare, • Digg, • Flickr & • YouTube been used by Coca-Cola.
  5. 5. Main Goals • Main goals of Coca-Cola is to focus on optimism and joy, the attributes of what Coca-Cola is about
  6. 6. Role of Maroon 5 & challenges • Maroon 5 set out to make music history live from London on 22,March, 2011. • Coca-Cola allows maroon5 and fans to suggest music for company via social media during 24 hours.
  7. 7. Result • It was considered successful internally. The campaign triggered collaboration between the communications, public relations and marketing teams and was the company’s biggest social media project to date. • The outcome of the campaign resulted in “650 million media contacts and billions of individuals involved both online and offline
  8. 8. Thank You

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This presentation includes the marketing strategy of Coca Cola and their various different practices held through social media for boosting their product. It is prepared by me as a case study, hope you like it. Thanks.

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