This document discusses how brands have used SocialBox, a customizable photo booth, at events to increase brand awareness, generate online buzz, and collect customer data and insights. It provides case studies of how Malibu Rum, Coca-Cola Zero, Gentleman Jack, and the Atlanta Hawks leveraged SocialBox at concerts, sporting events, music festivals, and NBA games. SocialBox attracted attendees to share branded photos on social media and provided analytics on user engagement.
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1. C A S E S T U D I E S
HOW TOP BRANDS HAVE USED SOCIALBOX TO
MAXIMIZE THE IMPACT OF EVENT SPONSORSHIPS
2. BRANDS WANT TO GET THE MOST
O U T O F T H E I R E V E N T S P O N S O R S H I P S
A memorable experience for event
attendees that provides measurable
marketing impact for event sponsors.
Enter SocialBox™, a customizable photo booth
that attracts event-goers and incentivizes them
to share branded photos via social and email,
all while collecting valuable consumer data.
BRAND
AWARENESS
ONLINE
BUZZ
CUSTOMER
DATA
CONSUMER
INSIGHTS
3. B R A N D :
M A L I B U
R U M
E V E N T:
O N E R E P U B L I C
C O N C E RT TO U R
G O A L :
B R A N D
AWA R E N E S S
RESULTS: Malibu Rum and SocialBox™ toured 31 cities with One
Republic, delivering an engaging, branded experience through
customized box wrapping, giveaways and social media posts.
5. B R A N D :
C O C A - C O L A
Z E R O
E V E N T:
N AT I O N W I D E
S P O RT I N G E V E N T S
G O A L :
O N L I N E
B U Z Z
RESULTS: Coke Zero generated buzz across several nationwide
sporting events by incentivizing fans to share photos
via email and social media, in exchange for branded giveaways.
FACTS: During the
NCAA Final Four games,
3 SocialBoxes generated,
over a 4 day period:
13,179 fan photos
4,393 fan sessions
4,374 valid email shares
457 social media shares
8. BRAND:
ATLANTA
HAWKS
EVENT:
NBA HOME
GAMES
GOAL:
CONSUMER
INSIGHTS
RESULTS: The Atlanta Hawks were able to gather
valuable information on their fan base, resulting in
improved targeting capabilities and increased sales.
FACTS: Over 22 Hawks
games, 3,820 survey takers
DATA COLLECTED:
Name, email address,
ticket preferences,
newsletter preferences
9. FREQUENTLY ASKED QUESTIONS
How big is the SocialBox™? 4’7”X5’6”X7’7”
What are the power requirements of a SocialBox™ unit?
There are no special requirements, a regular socket will be enough.
Do you provide Internet connection?
We will bring backup, but don’t guarantee Internet connection. Clients are responsible for checking the
Internet connection situation with the venue prior to the event.
Can you operate outdoors?
Yes. In case of harsh weather we require a tent. In extreme situations we won’t be able to operate.
How many photos and videos can be taken? Limitless!
How long does it take to set it up and tear it down?
Set up: 1- 2 hours (depending on the venue) |Tear down: 45 min - 1 hour
How can I customize my SocialBox™?
You can customize the screen interface, the photos and posts to the different social media channels.
You can also customize SocialBox™ itself with your brand look. Contact us for a detailed explanation.
What do I get at the end of the event?
This depends on what you ask for. You will receive all content from the event: photos & videos.You will
also receive a report analyzing the success of the event: how many used SocialBox™, number of posts,
videos & photos. If you requested a survey, you will receive the results.
What is my ROI?
Create strong brand awareness and collect customer data.