The Myths and Realities of Martech in 2018Samuel Scott
Samuel Scott's talk at the Synergy Digital Forum in Moscow in May 2018. He address the fallacies that consumers want personalized ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, ad tech saves money by cutting out the middlemen, and brand building can be ignored.
The focus, now more than ever, is on the customer and combining A/B testing and personalization will create a better experience. 2 key digital strategies that will impact eCommerce retailers in 2016 and beyond.
The Myths and Realities of Martech in 2018Samuel Scott
Samuel Scott's talk at the Synergy Digital Forum in Moscow in May 2018. He address the fallacies that consumers want personalized ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, ad tech saves money by cutting out the middlemen, and brand building can be ignored.
The focus, now more than ever, is on the customer and combining A/B testing and personalization will create a better experience. 2 key digital strategies that will impact eCommerce retailers in 2016 and beyond.
Webinar: Building Brand Trust with MobileSyniverse
This presentation from Syniverse (www.syniverse.com) and mCordis (www.mcordis.com) addresses how brands and mobile operators can address the growing gap between the need to reach consumers with right time, right place, right content mobile services and consumer willingness to provide brands and mobile operators with the personal data required to deliver those services.
5 Channel Trends You Should Be Planning for Today - Ingram Cloud Summit 2016Jay McBain
Speaker: Jay McBain
The pace of change in the indirect sales world has been mind-numbing over the past few years. There are new business models and partner types popping up seemingly every day - driven by technology, economic challenges and customer behavior.
Combine this with an unprecedented demographic shift coming in the next few years, and the job role of the Channel Professional will radically shift - both inside the organization and out.
This session will explore what this demographic shift means, as well as predict what Channel Management will look like when there are more vendors in the world than partners.
Managing Indirect Channels - Webinar for ASAP AssociationJay McBain
Webinar for ASAP - Association of Strategic Alliance Professionals. Topics include global state of channel partner and alliance management, multiple roles of the channel chief, and the shift in partner demographics. Channel Partner recruitment, nurturing and development as well as how to enter adjacent markets. A peek into the future of the channel as well as the 10 Channel Commandments.
Many marketers mistakenly silo their mobile efforts as they would with email, direct mail and broadcast advertising. Mobile efforts rarely work well on their own.
Unlike other tools in the marketing mix, mobile easily and effectively meshes with any communications efforts. This utility provides marketers with greater opportunities to engage prospects, track efficacy and increase ROI of both traditional and interactive marketing initiatives.
This presentation will provide attendees with insights on mobile marketing integration, real-life examples and tips on use mobile to bind your marketing mix together.
Association of Strategic Alliance Professionals (ASAP) - Five Future Channel ...Jay McBain
The pace of change in the indirect sales world has been mind–numbing over the past few years. There are new business models and partner types popping up seemingly every day – driven by technology, economic challenges and customer behavior.
Combine this with an unprecedented shift in the makeup of the IT channel and the relationship between vendor and partner coming in the next few years, and the role of an alliance or channel professional responsible for maximizing this relationship will radically shift — both inside the organization and out.
Our presenter, a well–known thought leader and IT futurist, explores what this shift means for partner managers and predicts what Channel Management will look like when there are more vendors in the world than partners. Gain insights to:
Evaluate who your partners should be as the shift takes hold
Adapt your program to the new reality of the shifting relationship between vendor and partner
Grow your abilities to take on the brave new world of channel management
"- why are CEOs using social media?
- Who are the top CEOs on social media and why?
- What should CEOs be focusing on in social media?
- What we expect to happen with CEOs on social media next?"
How To Become A Better Influencer in the Outdoor, Hunting & Firearms IndustryJoshua J. Claflin
I recently had the privilege to present to the Professional Outdoor Media Association on the topic of “How to Become a Better Influencer in the Outdoor, Hunting and Firearms Industry” in Lincoln, Nebraska, June 14, 2018.
How to Become a Best in Class Cloud Provider - Ingram Cloud Summit 2016Jay McBain
Almost every solution provider and MSP today are offering an array of cloud technologies to their customers. As the cloud matures, forward-thinking providers have begun to figure out highly profitable niches and start to target very industry and segment specific opportunities that drive lucrative, referenceable and repeatable business.
What differentiates the best providers from the rest?
Understanding the intersection points of vertical and horizontal solutions along with building defendable intellectual capital are blurring the lines between the traditional vendor/partner relationship. With 70% of buying power now residing in the lines of business, successful providers have evolved their business models and sales/marketing strategies to take advantage of this shifting world.
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
Webinar: Building Brand Trust with MobileSyniverse
This presentation from Syniverse (www.syniverse.com) and mCordis (www.mcordis.com) addresses how brands and mobile operators can address the growing gap between the need to reach consumers with right time, right place, right content mobile services and consumer willingness to provide brands and mobile operators with the personal data required to deliver those services.
5 Channel Trends You Should Be Planning for Today - Ingram Cloud Summit 2016Jay McBain
Speaker: Jay McBain
The pace of change in the indirect sales world has been mind-numbing over the past few years. There are new business models and partner types popping up seemingly every day - driven by technology, economic challenges and customer behavior.
Combine this with an unprecedented demographic shift coming in the next few years, and the job role of the Channel Professional will radically shift - both inside the organization and out.
This session will explore what this demographic shift means, as well as predict what Channel Management will look like when there are more vendors in the world than partners.
Managing Indirect Channels - Webinar for ASAP AssociationJay McBain
Webinar for ASAP - Association of Strategic Alliance Professionals. Topics include global state of channel partner and alliance management, multiple roles of the channel chief, and the shift in partner demographics. Channel Partner recruitment, nurturing and development as well as how to enter adjacent markets. A peek into the future of the channel as well as the 10 Channel Commandments.
Many marketers mistakenly silo their mobile efforts as they would with email, direct mail and broadcast advertising. Mobile efforts rarely work well on their own.
Unlike other tools in the marketing mix, mobile easily and effectively meshes with any communications efforts. This utility provides marketers with greater opportunities to engage prospects, track efficacy and increase ROI of both traditional and interactive marketing initiatives.
This presentation will provide attendees with insights on mobile marketing integration, real-life examples and tips on use mobile to bind your marketing mix together.
Association of Strategic Alliance Professionals (ASAP) - Five Future Channel ...Jay McBain
The pace of change in the indirect sales world has been mind–numbing over the past few years. There are new business models and partner types popping up seemingly every day – driven by technology, economic challenges and customer behavior.
Combine this with an unprecedented shift in the makeup of the IT channel and the relationship between vendor and partner coming in the next few years, and the role of an alliance or channel professional responsible for maximizing this relationship will radically shift — both inside the organization and out.
Our presenter, a well–known thought leader and IT futurist, explores what this shift means for partner managers and predicts what Channel Management will look like when there are more vendors in the world than partners. Gain insights to:
Evaluate who your partners should be as the shift takes hold
Adapt your program to the new reality of the shifting relationship between vendor and partner
Grow your abilities to take on the brave new world of channel management
"- why are CEOs using social media?
- Who are the top CEOs on social media and why?
- What should CEOs be focusing on in social media?
- What we expect to happen with CEOs on social media next?"
How To Become A Better Influencer in the Outdoor, Hunting & Firearms IndustryJoshua J. Claflin
I recently had the privilege to present to the Professional Outdoor Media Association on the topic of “How to Become a Better Influencer in the Outdoor, Hunting and Firearms Industry” in Lincoln, Nebraska, June 14, 2018.
How to Become a Best in Class Cloud Provider - Ingram Cloud Summit 2016Jay McBain
Almost every solution provider and MSP today are offering an array of cloud technologies to their customers. As the cloud matures, forward-thinking providers have begun to figure out highly profitable niches and start to target very industry and segment specific opportunities that drive lucrative, referenceable and repeatable business.
What differentiates the best providers from the rest?
Understanding the intersection points of vertical and horizontal solutions along with building defendable intellectual capital are blurring the lines between the traditional vendor/partner relationship. With 70% of buying power now residing in the lines of business, successful providers have evolved their business models and sales/marketing strategies to take advantage of this shifting world.
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
How Top Brands Unify Social Measurement Across the Marketing StackOrigami Logic
Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis:
As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowing what to measure, and making sense of every interaction that is happening across your platforms and properties, has become an incredible, time-consuming challenge.
While social media management and execution tools provide basic reporting, modern marketing campaigns require a comprehensive and holistic approach to measurement and analysis in order to realize their full potential.
Global brands such as Visa, Intel, Pernod Ricard, and JCPenney are tackling the complexity of social by standardizing and scaling best practice measurement across paid, owned, and earned media. Tracking marketing performance across all channels and platforms in real time, they are able to assess and optimize their marketing strategies, faster.
Sign up for this webinar to learn:
- How global brands are tackling the challenge of integrated social measurement
- How to integrate paid, owned, and earned activities into a real-time command center
- How to use tags and labels within your social execution platforms (Sprinklr, Spredfast, etc.) as part of a unified measurement strategy
- How to combine social signals with other channels (web, search, display, etc.) to identify integrated engagement opportunities
Time-Saving Tools for Social Media ManagementKristie Wells
You cannot ignore the relevance of social media marketing in real estate, but who has time to do it all? In this presentation, I'll show you the various time-saving social media management tools available; you pick which will work best for you.
Build it before you need it -Social@Scale: Crisis ManagementSprinklr
Social Media firestorms are inevitable.
Here are 5 strategies for how you can build a community of advocates (using new and traditional media approaches) so you won't be caught off guard.
Presentation to #RaganPRSummit by VP/Marketing, Jeremy Epstein.
Quali sono i vantaggi e i benefici ad utilizzare piattaforme di social media engagement rispetto che postare nativmente sui Social networks? Alcuni suggerimenti e benchmark tra i tool più validi e popolari
Social Media Management Platform Benchmark ReviewWhite Horse
Looking for a social media management platform to scale your program? This deck offers a side-by-side competitive review of ten of the top tools. View the Webinar at http://www.whitehorse.com/resources
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global ForumPrescient Digital Media
The Very Best Intranets & Digital Workplace from the 2016 Digital Workplace and Intranet Global Forum Conference, Oct. 19 - 20, 2016, webinar presentation by Toby Ward & Michael Rudnick, Prescient Digital Media
Accelerator program for startups and fast growing young businesses.
* Entrepreneurship & Team building and society
* The legal framework for your own business
* Developing your company purpose
* Developing your own company culture
* Ability to define your target audience
* Business model development
* Ability to achieve product market fit
* Creating a go-to-market strategy
* Getting your customer base
* Financing your business growth
The Future Is Not What It Used To Be - Jan-Willem MiddelburgPink Elephant
The Future Is Not What It Used To Be
Is it possible that the technology we cannot live without every single day had its beginnings one hundred or even several hundreds of years ago? Yep. Crazy as it sounds there would be no fibre optic cable today without the Gutenberg Bible, no project management without a 17th century Swedish warship, no iPhone or Mac without the office copier, no Internet without a Brooklyn-born pig farmer, and no Wi-Fi without a movie star touted as the “most beautiful woman in the world”.
What do all these connections mean for us today? What knowledge have we gained? What insights have we learned?
Most importantly, what about tomorrow? It is often said that, “Those who fail to learn from history are doomed to repeat it.” Will the next decade simply happen to us? Or can those of us in IT use our understanding of the connections with the past to influence, predict and effectively change our future? Can the history of innovation predict the future of innovation?
Marketing Automation in Today's Digital LandscapeSteve Susina
Marketing automation platforms provide today’s marketer with an increasingly sophisticated set of capabilities that attract, engage, and retain new customers. Yet as the underlying technology becomes more powerful, understanding the capabilities of marketing automation becomes more complex. Cut through the noise and learn the basics of marketing automation and see how it can make the job of the marketer easier and more effective.
In this presentation, you will learn:
About marketing automation platform capabilities, including lead generation, lead scoring and lead nurturing
How marketers can make an informed decision and understand what they’re getting when they invest in marketing automation
Examples of how a marketing automation system can help today’s marketer achieve their business and marketing goals
Hub16: ”Flexible” supply chain planning technology and its impact on B2B and ...Anaplan
Today, consumers expect retailers to engage and interact with them in the ways that best cater to their habits. Guy Courtin, Vice President and Principal Analyst at Constellation Research, has made his career defining a holistic view of B2B and B2C supply chain of goods and services. This session focuses on the touchpoints between the consumer, whether it's the individual at the B2C level or entities at the B2B level, and the commerce supply chain. As shoppers become more accustomed to multi-channel delivery, he predicts that the distinction between ”omnichannel commerce” and just plain ”commerce” will slowly erode. Hear Guy speak about the future of supply chain plannning in B2B and B2C companies, and how technology can assist in making this digital distruption a reality.
Lindsay McEwan, VP & MD EMEA, Tealium - The Martech Industry and Your Data - ...Mezzo Labs
A look at the impact of GDPR on the marketing technology industry, with advice on the steps that companies should take to safeguard their vendor engagements.
Presented at Mezzo Labs’ “Getting to Grips with GDPR for Digital Marketers” event in June and July 2017.
Ten years ago, fewer than half of physicians owned a smartphone. Tablets were even rarer and finding credible medical information on social media was next to impossible.
How does the new, digitally-empowered global physician get things done? In this webinar we discuss the digital opportunities for today’s life sciences marketers.
US Department of Agriculture IT Sales OpportunitiesimmixGroup
Discover how your IT products fit within USDA’s FY17 IT framework by joining Market Intelligence Analyst, Kevin Shaker, as he dives into major IT plans, funded programs, and organizational structures at the United States Department of Agriculture (USDA).
The Dynamics of Direct Material Sourcing and ProcurementSAP Ariba
No two categories are the same, and neither is the sourcing and procurement strategy. Direct materials―considered the lifeblood of the supply chain―presents unique challenges and opportunities for sourcing and procurement teams. The winning combination requires the right blend of in-depth product expertise, close supplier collaboration, and tighter integration across processes. This session features insights on the must-have in your direct material sourcing strategy that will enable you to emerge successful in this high-stakes game.
Insight form the Global C-Suite Study: The CMO point of view Suzanne Browne
Presentation given by Sharon Driscoll, "Queen Bee" Epsilon Symposium on April 21, 2016 Naples in Florida. Report draws on input from 5,247 C-suite executives who participated in our latest C-suite study - the eighteenth in the ongoing series conducted by IBM. IBM.biz/csuitestudy
The use of social media for news has started to fall in a number of key markets after years of continuous growth, according to the 2018 Digital News Report. The report, which covers 37 countries in five continents, reveals that usage is down six percentage points in the United States, and is also down in the UK and France.
Almost all of the decline is due to a decrease in the discovery, posting, and sharing of news in Facebook. At the same time, there has been a rise in the use of messaging apps for news as consumers look for more private (and less confrontational) spaces to communicate.
WhatsApp is now used for news by around half of the sample of online users in Malaysia (54%) and Brazil (48%) and by around third in Spain (36%) and Turkey (30%).
The 2018 Digital News Report, which is based on an online survey of 74,000 people, includes findings on trust, misinformation - or so-called ‘fake news’ - television viewing trends, podcasting, adblockers and voice-activated assistants. For the first time the report also includes news literacy, and brand trust.
Пользование Facebook в качестве источника новостей упало на 9% с 2017 года по 2018 в США, отмечает исследование Reuters Institute, а потребление новостей среди молодого поколение упало на 20%.
