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© Pink Elephant, 2016. All Rights Reserved.
Kuala Lumpur, 22 August 2016
PINKASIA16
8th Asian IT Best Practice Conference
1
Pink Elephant – Leading The Way In IT Management Best Practices
The Future Isn’t
What It Used To Be!
Jan-Willem Middelburg
Regional Director Asia
Pink Elephant
2
ITIL is a registered trademark of the Cabinet Office
© Pink Elephant, 2016. All Rights Reserved. 3
The Future…
© Pink Elephant, 2016. All Rights Reserved. 4
The DIKW Pyramid
© Pink Elephant, 2016. All Rights Reserved. 5
Reflect. Reimagine. Recreate.
© Pink Elephant, 2016. All Rights Reserved. 6
From Atoms To Bits
© Pink Elephant, 2016. All Rights Reserved.
NBIC
© Pink Elephant, 2016. All Rights Reserved.
Nano Technology
Bio Technology
Information Technology
Cognitive Sciences
8
NBIC Explained
DATA
DRIVEN
© Pink Elephant, 2016. All Rights Reserved. 9
Data Is The New Oil
© Pink Elephant, 2016. All Rights Reserved. 10
Nano Technology
© Pink Elephant, 2016. All Rights Reserved.
§  There are approximately 20.000 – 25.000 genomes
§  About 80% of those have been decoded.
§  DNA discoveries change the world:
11
Bio Technology
© Pink Elephant, 2016. All Rights Reserved. 12
Information Technology
© Pink Elephant, 2016. All Rights Reserved. 13
Information Technology (2)
© Pink Elephant, 2016. All Rights Reserved. 14
Cognitive Sciences
© Pink Elephant, 2016. All Rights Reserved. 15
Cognitive Sciences
© Pink Elephant, 2016. All Rights Reserved. 16
Data = NBIC = Next Economic Wave
© Pink Elephant, 2016. All Rights Reserved. 17
Is this Really the Future?
© Pink Elephant, 2016. All Rights Reserved. 18
How Do You Make Decisions?
© Pink Elephant, 2016. All Rights Reserved. 19
Welcome to GAFAnomics
© Pink Elephant, 2016. All Rights Reserved. 20
© Pink Elephant, 2016. All Rights Reserved. 21
Do You Know Where to Go?
© Pink Elephant, 2016. All Rights Reserved. 22
Do You Know Which Product You Want?
© Pink Elephant, 2016. All Rights Reserved. 23
Do You Know When To Break-Up?
© Pink Elephant, 2016. All Rights Reserved. 24
Do You Know When To Get Sick?
© Pink Elephant, 2016. All Rights Reserved. 25
Do You Know Yourself?
© Pink Elephant, 2016. All Rights Reserved. 26
We Need Some Cash…
© Pink Elephant, 2016. All Rights Reserved.
§  The hybrid customer base:
§  There is not difference between
users and customers
§  Both in the B2B as B2C Market
27
What are they doing differently?
§  They rely on the principles of Service Automation
§  All Users and Customers are autonomous to make their own
decisions and evaluate product offering
§  The User Experience is the most important driver of success.
Customers literally “like” their products
§  Users and Customers set up services by themselves without
any human interaction in between.
© Pink Elephant, 2016. All Rights Reserved.
And above all else:
§  GAFA (and other successful companies) base
their decisions on DATA;
§  They outperform competitors because they
know what decisions.
28
Data Driven Decisions
© Pink Elephant, 2016. All Rights Reserved. 29
The Future is Now
© Pink Elephant, 2016. All Rights Reserved.
1.  Realise that the economy moves in waves and
that the next big wave will be driven by NBIC.
2.  If you want to be part of this wave, investigate
in which area your organizations can participate
and find a compelling product.
3.  Learn fundamentals of Big Data and Analytics
techniques so that you understand how data
can provide you with a competitive advantage.
4.  Start making Data Driven Decisions tomorrow.
30
So What to do Next…?
© Pink Elephant, 2016. All Rights Reserved. 31
Welcome to the Future
© Pink Elephant, 2016. All Rights Reserved.
Kuala Lumpur, 22 August 2016
THANK YOU VERY MUCH
Jan-Willem Middelburg
32

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The Future Is Not What It Used To Be - Jan-Willem Middelburg

  • 1. © Pink Elephant, 2016. All Rights Reserved. Kuala Lumpur, 22 August 2016 PINKASIA16 8th Asian IT Best Practice Conference 1
  • 2. Pink Elephant – Leading The Way In IT Management Best Practices The Future Isn’t What It Used To Be! Jan-Willem Middelburg Regional Director Asia Pink Elephant 2 ITIL is a registered trademark of the Cabinet Office
  • 3. © Pink Elephant, 2016. All Rights Reserved. 3 The Future…
  • 4. © Pink Elephant, 2016. All Rights Reserved. 4 The DIKW Pyramid
  • 5. © Pink Elephant, 2016. All Rights Reserved. 5 Reflect. Reimagine. Recreate.
  • 6. © Pink Elephant, 2016. All Rights Reserved. 6 From Atoms To Bits
  • 7. © Pink Elephant, 2016. All Rights Reserved. NBIC
  • 8. © Pink Elephant, 2016. All Rights Reserved. Nano Technology Bio Technology Information Technology Cognitive Sciences 8 NBIC Explained DATA DRIVEN
  • 9. © Pink Elephant, 2016. All Rights Reserved. 9 Data Is The New Oil
  • 10. © Pink Elephant, 2016. All Rights Reserved. 10 Nano Technology
  • 11. © Pink Elephant, 2016. All Rights Reserved. §  There are approximately 20.000 – 25.000 genomes §  About 80% of those have been decoded. §  DNA discoveries change the world: 11 Bio Technology
  • 12. © Pink Elephant, 2016. All Rights Reserved. 12 Information Technology
  • 13. © Pink Elephant, 2016. All Rights Reserved. 13 Information Technology (2)
  • 14. © Pink Elephant, 2016. All Rights Reserved. 14 Cognitive Sciences
  • 15. © Pink Elephant, 2016. All Rights Reserved. 15 Cognitive Sciences
  • 16. © Pink Elephant, 2016. All Rights Reserved. 16 Data = NBIC = Next Economic Wave
  • 17. © Pink Elephant, 2016. All Rights Reserved. 17 Is this Really the Future?
  • 18. © Pink Elephant, 2016. All Rights Reserved. 18 How Do You Make Decisions?
  • 19. © Pink Elephant, 2016. All Rights Reserved. 19 Welcome to GAFAnomics
  • 20. © Pink Elephant, 2016. All Rights Reserved. 20
  • 21. © Pink Elephant, 2016. All Rights Reserved. 21 Do You Know Where to Go?
  • 22. © Pink Elephant, 2016. All Rights Reserved. 22 Do You Know Which Product You Want?
  • 23. © Pink Elephant, 2016. All Rights Reserved. 23 Do You Know When To Break-Up?
  • 24. © Pink Elephant, 2016. All Rights Reserved. 24 Do You Know When To Get Sick?
  • 25. © Pink Elephant, 2016. All Rights Reserved. 25 Do You Know Yourself?
  • 26. © Pink Elephant, 2016. All Rights Reserved. 26 We Need Some Cash…
  • 27. © Pink Elephant, 2016. All Rights Reserved. §  The hybrid customer base: §  There is not difference between users and customers §  Both in the B2B as B2C Market 27 What are they doing differently? §  They rely on the principles of Service Automation §  All Users and Customers are autonomous to make their own decisions and evaluate product offering §  The User Experience is the most important driver of success. Customers literally “like” their products §  Users and Customers set up services by themselves without any human interaction in between.
  • 28. © Pink Elephant, 2016. All Rights Reserved. And above all else: §  GAFA (and other successful companies) base their decisions on DATA; §  They outperform competitors because they know what decisions. 28 Data Driven Decisions
  • 29. © Pink Elephant, 2016. All Rights Reserved. 29 The Future is Now
  • 30. © Pink Elephant, 2016. All Rights Reserved. 1.  Realise that the economy moves in waves and that the next big wave will be driven by NBIC. 2.  If you want to be part of this wave, investigate in which area your organizations can participate and find a compelling product. 3.  Learn fundamentals of Big Data and Analytics techniques so that you understand how data can provide you with a competitive advantage. 4.  Start making Data Driven Decisions tomorrow. 30 So What to do Next…?
  • 31. © Pink Elephant, 2016. All Rights Reserved. 31 Welcome to the Future
  • 32. © Pink Elephant, 2016. All Rights Reserved. Kuala Lumpur, 22 August 2016 THANK YOU VERY MUCH Jan-Willem Middelburg 32