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1. COPYWRITING

2. EXAMPLE
• There’s a YouTube Video which is very valuable but it is
not gaining any views.
• The Title is – “ How I Became A Successful Entrepreneur”

3. EXAMPLE
• He changed the Title of the video to – “How Did I Earn 50
Lakhs in 6 Months”
1. How I Became A Successful Entrepreneur
2. How Did I Earn 50 Lakhs in 6 Months
According to all of you, which title will bring more clicks?

4. WHY DO WE NEED COPYWRITING?
• Copywriting is any form of writing which makes your audience
to take a particular action
• In other words, it sells
• It emphasizes that you are the best solution in the market in a
subtle way
• Words Matter
• Yelling is Not Selling

5. COPYWRITING vs COPYRIGHT

6. COPYRIGHT
• Copyright refers to the legal right of the owner of
intellectual property.
• This means that the original creators of products and
anyone they give authorization to are the only ones with the
exclusive right to reproduce the work.

7. WHAT IS COPYWRITING?
• Copywriting – Short form – Copy
• Example: she writes a great copy
• Copywriting is the process of writing persuasive marketing
content
• Copywriting is the process of compelling users to take a
particular action

8. WHAT IS COPYWRITING?
Copywriters, or those who write copy, typically have three
central goals:
• Amplify brand awareness (Push vs Pull Marketing)
• Build consumer trust
• Increase sales and leads

9. WHAT IS COPYWRITING?
• More broadly, a copywriter's goal is to have people take
action.
• However, other calls to action (CTAs) may include such as:
• Subscribe to my channel, downloading a file, following a
brand on social media, and donating to a cause,

10. WHERE YOU CAN FIND COPY?
• Everywhere

11. WHERE YOU CAN FIND COPY?
• Billboards
• Blog Posts
• Brochures
• Catalogs
• Commercial Scripts
• Direct mail
• eBooks
• Email Newsletters
• Flyers
• Fundraising Letters
• Google Ads (SEM
Ads)
• Jingles
• Magazines
• Newspaper
Advertisements
• Sales letters
• Social media ads
• Social media posts
• Taglines
• Webpages/Landing
Pages
• App Notifications

12. POINTERS
• Understand your target audience
• Understand their pain points
• Be clear with your desired action from audience

13. SOME EXAMPLES
1. Billboard – Politics
a) Ab ek mauka Kejriwal ko
b) Program name: Chai pe charcha (why
this name?)
2. Jingles – TV Ads
1. Paytm Karo
2. Amul doodh peeta hai India, The Taste Of
India
3. Email – Subjects
1. I care about you
2. Spilling all my money secrets
4. App Notification –
a) Zomato - Suno! Khana Kha lia?
b) Shopping App – It’s Absolutely Free
c) You did it
d) Buy 1 Get 2 Free
5. Social Media
1. Grow Your Business by 10x
2. 5 Star Hotel - Experience Luxury
3. 5 Reasons You Procrastinate
6. Websites / Landing Pages

14. 6. WEBSITES / LANDING PAGES

15. 6. WEBSITES / LANDING PAGES

16. 6. WEBSITES / LANDING PAGES

17. 6. WEBSITES / LANDING PAGES

18. BEFORE WRITING A COPY
• Copywriting & Content Creating/Writing are different
• Copywriting & Clickbait are different
• Find & Understand your target audience first
• As Buying is an emotional decision, We have to be sure
which emotion we are selling
• Eg , Your Forever starts here - emotion selling

19. THANK YOU