Nigel Gwilliam provides advice for agencies on the EU Cookie Law in 3 sentences or less:
Audit cookie usage and remove obsolete cookies; classify cookie usage and increase prominence of cookie information; follow simple steps like auditing cookies, keep an eye on how other institutions comply, and only work with accredited online behavioral advertising providers.
4. IPA advice for agencies
— Tell clients there is no need to panic
— BUT don’t do nothing
— Audit the use of cookies
— Classify cookie usage (& remove obsolete cookies)
— Increase prominence of information
— “Check where else you get online consent and how you get it
– is there any way of adapting those techniques?” source: ICO
6. What about advertising?
“The efforts the advertising industry has already made will
form a fundamental and important part of the package of
measures taken across industry to achieve compliance and
I am grateful for your work towards this goal.”
Ed Vaizey, MP
Minister for Culture, Communications and Creative Industries
10. Final Thoughts
— DON’T DO NOTHING!!
— Follow the simple steps described
— Keep an eye on what British institutions like the BBC, the
Guardian and John Lewis are doing
— Only work with accredited OBA providers
Editor's Notes
one of the world's pre-eminent trade bodies for marketing communications agenciesover 260 of the UK’s brightest and best agencies in membership, from a broad range of disciplinesbetween them handle an estimated 85 per cent of all UK advertising spendrepresents agencies and only agencies; Not clients, advertisers or media owners
Smartphone sales overtook PC sales in the fourth quarter of 2010
ICODon’t do nothing: It’s about not burying your head in the sand – the regulatory approach will take account of the efforts people are going toWe know there are organisations out there doing this properly and their efforts will make the ‘do-nothings’ stand out.
Implementer Guide to Privacy & Electronic CommunicationsRegulations (PECRs) for public sector websitesThis guidance is for information only. Website owners are responsible for ensuring their owncompliance with the updated PECRs.
Smartphone sales overtook PC sales in the fourth quarter of 2010
Smartphone sales overtook PC sales in the fourth quarter of 2010
Smartphone sales overtook PC sales in the fourth quarter of 2010
Smartphone sales overtook PC sales in the fourth quarter of 2010