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4Ps Cookies Legislation

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4Ps Marketing thought it would be a good idea to inform our clients about the change in legislation with Cookies. Our CTO has put this presentation together which hopefully explains what and why the legislation is changing.

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4Ps Cookies Legislation

  1. 1. EU Privacy and CommunicationsDirective – May 26th 2011Matt Stannard – CTOmatt.stannard@4psmarketing.com / @mattstannard
  2. 2. New Legislation As of May 26th, the EU’s Privacy and Communications Directive comes in to place – this incudes the way Cookies on websites are used. This presentation covers: • Cookies • What is changing • Why the legislation is changing • What to do
  3. 3. CookiesWhat are Cookies?Cookies are small files which websitescan place on to a users computer tostore information.This may be as simple as when theylast visited a site to data relating to theirpersonal preferences.Cookies are used by Google Analyticsas a way of identifying a users journeythrough a web site.
  4. 4. What is Changing?Historically privacy policies contained information aboutwhat Cookies websites used and why they used theseCookies.Some Web Browsers would allow you to block cookiesbut the control a user had could be limiting.New legislation requires websites to have “positive” opt-in from the user for all Cookies. This includes GoogleAnalytics.The one exception is for Cookies used to maintain thestate of a users shopping basket.
  5. 5. Why Change? At a first glance the change may seem like one which could confuse the average user. However, it should deliver and give ultimate control of disclosing information to the user rather than allow a web site to make this choice. The best solution is to allow the settings to be maintained through the browser, perhaps in a similar way to the “padlock” when you visit a secure site. A cookie icon could show a user the cookies a site uses allowing them to opt-in or opt-out accordingly.
  6. 6. What should I do?The ICO has deferred compliance for one year by which timewe would expect browser based solutions to be implemented.This does not mean we should ignore the changes.Best practice would suggest looking at what cookies youuse and why. Think about whether they are necessary,what value do they add and what would the implication be ifa user chose to opt-out.Decide on a way to communicate to your users whatcookies are used and gain their trust and ultimately Opt In.Arrange a review with your Account Manager to review yourcookies and discuss a sensible strategy.
  7. 7. Related Links• http://www.ico.gov.uk Information Commissioners Office• ICO Press Release – Companies given 12 months to “Get their house in Order”. http://www.ico.gov.uk/~/media/documents/pressreleases/2011/enforc ement_cookies_rules_news_release_20110525.pdf• ICO Advice on new Cookie Legislation http://www.ico.gov.uk/for_organisations/privacy_and_electronic_com munications/~/media/documents/library/Privacy_and_electronic/Practi cal_application/advice_on_the_new_cookies_regulations.pdf

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