China & Japan: Influencing our future


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  • Building british Javelin train
  • The most developed Mobile market in the world 105 million subscriptions amongst 127 million population, 90 million are 3G $67 billion m-commerce $39 billion mobile content
  • Services include wide-area wireless voice telephone , video calls , and wireless data, all in a mobile environment. Compared to 2G and 2.5G services, 3G allows simultaneous use of speech and data services and higher data rates (up to 14.0 Mbit /s on the downlink and 5.8 Mbit/s on the uplink with HSPA+ ). Thus, 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency .
  • Twofold: mobile phone as primary internet access device And…
  • Text limit: 10,000 characters
  • Highlights the role of providers explaining functionality QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks .
  • - Pepsi QR steps
  • - Pepsi QR steps
  • their work on the Tokyo Girls' Collection, a mashup of hip, accessible fashion and the mobile web that allows guests at a fashion show to buy clothes, instantly, as they come down the runway. Integration of mobile phones & event Real-time purchasing of model’s clothes via Felica Synced to website with QR codes While Tokyo Girls Collection is nothing new, they also showed off a new extension, called Tokyo Girls Parade, that lets you customize a digital Avatar and walk her down a runway to a pumping soundtrack and big screens in the background.
  • Flying geese paradigm - Kaname Akamatsu The paradigm postulated that Asian nations will catch up with the West as a part of a regional hierarchy where the production of commoditized goods would continuously move from the more advanced countries to the less advanced ones. The underdeveloped nations in the region could be considered to be “aligned successively behind the advanced industrial nations in the order of their different stages of growth in a wild-geese-flying pattern” [1] . The lead goose in this pattern is Japan itself, the second-tier of nations consisted of the New Industrializing Economies ( South Korea , Republic of China , Singapore and Hong Kong ). After these two groups come the main ASEAN countries: Philippines , Indonesia , Thailand and Malaysia . Finally the least developed major nations in the region: China , Vietnam etc. make up the rear guard in the formation.
  • Phase 1: Factory to the World
  • The attractiveness of its domestic market provides China with tremendous bargaining power, a trump card that was unavailable to Japan and South Korea before it. The lure of its domestic market enables China to require technology transfer as a condition for foreign investor entry, wringing unprecedented concessions. In the automotive industry, foreign firms such as General Motors agreed to establish research and development centers at a scope never before contemplated in a developing market. Not only did these manufacturers agree to transfer technology that is arguably close to their core capabilities, but they consented to do so in an environment with virtually no protection of intellectual property rights (IPR) and in parallel alliances never before seen: China is the only country in the world where domestic automotive makers maintain equity ventures with competing foreign partners, which makes it possible to learn "best practices" from both and end up with potentially more knowledge than either foreign party. The aim is to produce Chinese multinationals that will hold their own in a global economy and replicate the success of Toyota, Sony, and Samsung, but in a shorter time frame.
  • Unlike Japan and Korea, China will not let go of the labor-intensive segment as it moves up the ladder. Instead, it will leverage its dominance in labor-intensive and mid-technology industries to fund a major push into knowledge-intensive areas that will drive the future world economy.
  • 1) increase Chinese Direct Foreign Investment (FDI); (2) pursue product diversification ; (3) improve the level and quality of the projects; (4) expand financial channels with respect to the national market; (5) promote brand recognition of Chinese companies in EU and US markets. Huge export volumes have funded massive infrastructure development and earned vast forex reserves. China’s aspirations extend beyond ‘made in China’ (both at a state and a state-sanctioned corporate/individual level)
  • BYD, the Chinese car company that Warren Buffet is backing with a 10% stake
  • Matt Mason Oded Shenkar He is the Ford Motor Company Chair and Professor of Management and Human Resources at the Fisher College of Business at Ohio State University
  • Chinese Internet – Scale More people online in China than entire population of USA 120 million internet-enabled mobile handsets No Galapagos Syndrome
  • Wealth but expectation Social isolation
  • Like for like broadband user (13-34)
  • Internet gaming, addiction
  • Internet addiction boot camps, but electro-shock therapy now banned
  • Human flesh search engines" are a unique Chinese characteristic, whereupon a tip (such as a photo) is offered and the sum total of Chinese netizens is mobilized to track down all details.  Whereas the inhuman Internet search engines are based solely upon keywords, the "human flesh search engines" can capitalize  on the local knowledge that is possessed by the masses.   At issue is the following photo that allegedly show Chinese soldiers being issued Tibetan monk garbs and then promptly sent out to commit mayhem on March 14, 2008 in order to discredit the non-violent tenets of the Dalai Lama.  At the March 29, 2008 press conference, the Dalai Lama said that "Chinese soldiers posing as Tibetan lamas triggered a riot."  While the Dalai Lama did not produce any evidence, it was assumed by everyone that he had this photo in mind. When this photo was handed off to the human flesh search engines, what did they find?  Here are the empirical facts that they uncovered:   (1) The individuals in the photo are not Chinese military soldiers (i.e. members of the People's Liberation Army).  Rather, their uniforms identify them as members of the Chinese armed police force.    (2) On January 1, 2005, the armed police force was issued new uniform regulations that included shoulder patches (see bottom right-hand corner photo below).  Since the armed policemen in the original photo did not have shoulder patches, that photo was dated before January 1, 2005.   (3) Before October 13, 2004, the tricycle cabs in Lhasa were multi-colorered without restrictions (such as the blue top as shown in the original photo).  As of October 13, 2004, all tricycle cabs in Lhasa are required to have the standardized green, red, blue and yellow colors.  Therefore, this photo was dated before October 13, 2004. Liu Pengbo is an assistant instructor of an armed police squadron in Lhasa.  He said: "I am the officer in this photo.  This photo was taken in mid-September 2001.  We were extra actors on the set of the movie The Touch.  In this photo, we had just been issued our costumes.  At the time, we wore the 1987-style cloth-material uniforms.  As of May 1, 2006, we have new imitation-cotton uniforms.  Back then, we did not have chest lapels.  We now have chest lapels as well as shoulder badges. Shao Hong retired from the armed police in December 2004 and he is now working in Lhasa.  He said: "In September 2001, we were filming The Touch.  At the time, it was relatively hot and so we wore our 1987-issue summer uniforms.  The crowd around us also wore thin clothes.
  • there are some rough rules can be applied. 1. use special symbols or japanese kana that look like the characters being replaced. 2. split the characters into components: 的 -> 白勺 , 强 -> 弓虽 . 3. replace the original character with a more complex one, but the original one is a component in the latter one. 我 -> 硪 it is possible that there are more than 1 character can be used to replace the original one, so one character may have variation in the martian. if you are familiar with the frequently used characters and have a large vocabulary, the redundant components could be filtered by yourself "automatically". 4. use pinyin and then replace the letters by symbols. 5. a mixture of 4 rules above.
  • 38 million QQ subscribers have paid to ‘dress’ their avatars China’s Ministry of Commerce has released its first regulation of virtual currency. The law explicitly bans the use of virtual money to buy real-world goods or services , and restricts minors from buying any virtual currency, including popular pre-paid gaming cards.  The crackdown comes as China tries to grapple with growing issues of online gambling, underground trading and “virtual money laundering,” according to China View . It’s also aimed at curbing the volume of conversions between virtual and real money; analyst Cui Ran told China View that if left unchecked, fluctuations in China’s billion-dollar virtual goods market could eventually have a negative impact on the country’s real economy.
  • Kai-Fu Lee, the head of Google China leaving to start a venture capital fund to help young Chinese entrepreneurs start new web-based businesses
  • as of 31 March 2009 had more than 40 million registered users and 5 million virtual storefronts, and reaches buyers and sellers in more than 240 countries and territories
  • "China is a high growth market, with strong ambitions to assert its brand credentials. The cultural differences are significant and it's not for the fainthearted. However, by working together with UK Government, the Chinese Embassy and seasoned experts on doing business in China, we feel confident that we can help agencies scope out the real opportunity and open doors to fruitful contacts.“ Janet Hull, IPA Consultant Head of Marketing IPA has developed a 'China Club' that will run from October to familiarise agencies with business development opportunities in China. It will offer members the opportunity to meet Chinese brand owners already in the UK market, other member agencies with Asian market experience, and brand consultancies already prolific in Asia culminating in a trade mission to Shanghai and a world expo in May 2010. This is the beginning of a long-term export and inward investment initiative which may go on to cover other emerging markets.
  • China & Japan: Influencing our future

    1. 1. China & Japan i nfluencing our future
    2. 2. a couple of questions…. Tokyo Beijing
    3. 3. Japan
    4. 9. hardware domination
    5. 10. but not software & services
    6. 11. Japan has been an integral part of the developed world for decades we are habituated to Japan’s manufacturing influence (and its brands)
    7. 12. products as game changers
    8. 13. aging inspired game changers?
    9. 14. another game changer?
    10. 15. a series of mobile firsts Internet 1999 Camera Phones 2000 3G 2001 Full music downloads 2002 Electronic payments 2004 Digital TV 2005
    11. 16. the most important was the first
    12. 17. Purposes of Internet Usage via a Mobile Phone (Individuals) Source: Japanese Ministry of Internal Affairs and Communications (MIC) Communications Usage Trend Survey, 2008
    13. 18. <ul><li>“ among young people, the keitai is not so much as phone as primarily an email-machine .” </li></ul><ul><li>Misa Matsuda (2005a) </li></ul>
    14. 20. Source: Point On Research, as reported by
    15. 27. Tokyo Girls – integrated campaign
    16. 28. is this our future? why are there no Japanese mobile phones outside of Japan?
    17. 29. a unique set of circumstances Timing Culture Symbiotic business relations between Carriers and content providers Government regulation & pricing
    18. 30. created an entire ecosystem
    19. 31. created an entire ecosystem Galapagos Syndrome
    20. 32. Japanese handset manufacturers are now exploring how to survive outside their ecosystem
    21. 33. but… “ This is the kind of phone I wanted to make,” Takeshi Natsuno, creator of i-mode
    22. 37. conclusions <ul><li>Japan will play the same role it has for decades </li></ul><ul><li>keep an eye out for game changers </li></ul><ul><li>Japan’s mobile present is only selectively our mobile future </li></ul><ul><li>think software & platforms not exotic hardware </li></ul>
    23. 39. China
    24. 46. ‘ go out policy’
    25. 50. <ul><li>What we are witnessing is the sustained and dramatic growth of a future world power, with an unmatched breadth of resources, lofty aspirations, strong bargaining position, and the financial and technological wherewithal of an established and business-savvy Diaspora. </li></ul><ul><li>Oded Shenkar </li></ul><ul><li>The Rising Chinese Economy and Its Impact on the Global Economy </li></ul>
    26. 51. <ul><li>China's rise has more in common with the rise of the United States a century earlier than with the progress of its modern-day predecessors </li></ul><ul><li>Oded Shenkar </li></ul><ul><li>The Rising Chinese Economy and Its Impact on the Global Economy </li></ul>
    27. 52. “ We pay great attention to suggestions and advice from our netizens… the web is an important channel for us to understand the concerns of the public and assemble the wisdom of the public” President Hu Jintao
    28. 55. online explosion in entertainment and socialising
    29. 58. highly social & participatory <ul><li>spend more time online* </li></ul><ul><ul><li>6.5 vs 5.3 hours per weekday (USA) </li></ul></ul><ul><li>connect with more people online* </li></ul><ul><ul><li>24 vs 20 per week (USA) </li></ul></ul><ul><li>more likely to contribute to online content* </li></ul><ul><ul><li>95% vs 74% (USA) </li></ul></ul><ul><li>more likely to access the internet via mobile device* </li></ul><ul><ul><li>37% vs 21% (USA) </li></ul></ul>* broadband users aged 13 to 34 Source: Netpop Research / Journal of Advertising Research
    30. 59. highly social & participatory % of broadband users aged 13 to 34 Source: Netpop Research Journal of Advertising Research
    31. 62. human flesh search engines
    32. 63. For more information about this case, please refer to CIC's IWOM watch Special Edition, May 2008 L-China initiative on MSN Rainbow signature initiative In light of the turmoil surrounding the torch relay overseas, a mass MSN “Love China” signature campaign broke out online. The campaign was initiated by netizens to show both their support of the Beijing Olympics and support for China. People's Daily: 7 million MSN users joined the “Love China” initiative In May of 2008, Toyota and MSN jointly launched a “rainbow” signature initiative on MSN. For each “rainbow” signature added to a screen name, MSN and Toyota each donated 0.1 RMB to the earthquake relief. As of June 2nd, 6,216,469 MSN messaging users participated in the campaign, raising a total of 1,243,293.80 RMB for the earthquake victims. CASE STUDY: Instant Messenger icons serve to demonstrate support within the Internet Community Instant Messaging
    33. 66. Net Language Net Cartoon Net Star Nicole GG NBA star Louis Scola net nickname is “4 Carats” ( 四克拉 ); Netizens create “4 carat” logos A graphic arts student created a Hello Kitty-ish character that became massively popular avatar. Nicole GG is a popular cosmetics “expert”. His product reviews influence purchase decisions of many buyers. Tuzki is used as Moto Q’s spokesperson to emphasize its youthfulness and its built in MSN. Nicole GG participates in high profile offline Lancôme events and road shows. ANTA sneaker brand creates the Scola “4 carat” shoe
    34. 67. importance of localisation (and a friendly government) not
    35. 70. IPA China Club <ul><li>launching in October </li></ul><ul><li>familiarise agencies with business development opportunities in China. </li></ul><ul><li>offering members the opportunity to meet Chinese brand owners already in the UK market, other member agencies with Asian market experience, and brand consultancies already prolific in Asia </li></ul><ul><li>culminating in a trade mission to Shanghai and a world expo in May 2010. </li></ul><ul><li>the beginning of a long-term export and inward investment initiative which may go on to cover other emerging markets. </li></ul>
    36. 71. conclusions <ul><li>underestimate China at your peril </li></ul><ul><ul><li>very large and very rich </li></ul></ul><ul><ul><li>has only just got started </li></ul></ul><ul><ul><li>global aspirations </li></ul></ul><ul><li>underestimate the Chinese web at your peril </li></ul><ul><ul><li>classic PC web to mobile device culture </li></ul></ul><ul><ul><li>(social) web at heart of modern society </li></ul></ul><ul><ul><li>from emulation to innovation? </li></ul></ul><ul><li>we’re here to help </li></ul>
    37. 72. thanks links <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>