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Sxsw 2015 roadshow fin

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Sxsw 2015 roadshow fin

  1. 1. head of emerging technology sxsw interactive 2015 nigel gwilliam ipa @nigelg
  2. 2. — introduction to human — wearables (zzzzz) — millennials (zzzzz) — neuroplasticity (wtf) — extreme bionics & you — artificial intelligence & you today’s menu
  3. 3. “like air and drinking water, being digital will be noticed only by its absence, not its presence” nicholas negroponte founder MIT media labs
  4. 4. “one of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real” william gibson
  5. 5. the future consumer?
  6. 6. millennials
  7. 7. “technology doesn't make me who I am. It lets me be who I am."
  8. 8. the four entitlements • instant gratification • a decision-free lifestyle • complete transparency • a seamless experience David-Michel Davies President, Webby Media Group
  9. 9. authenticity
  10. 10. Uber is “the most ethically challenged company in silicon valley” peter thiel founder, PayPal
  11. 11. convenience has made hypocrites of us all
  12. 12. neurons that fire together, wire together
  13. 13. Music / think in stereo http://www.thedrum.com/news/2015/02/19/ ad-day-honda-keep
  14. 14. break
  15. 15. “people aren’t broken, technology is broken” hugh herr MIT media lab
  16. 16. the future is silver
  17. 17. rise of the silver pound/dollar
  18. 18. the journey to AI
  19. 19. the journey to AI
  20. 20. short term • man: creative, thinks, reasons • machine: will own the predictable & routine
  21. 21. short term
  22. 22. long term?
  23. 23. — increased intimacy of tech — changing human expectations (& brands) — changing human brains (& brands) — extreme bionics & you — artificial intelligence & you — thank you summary

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