SlideShare a Scribd company logo
THE CHALLENGE
After several years of underperformance, and six
years into their investment, the private equity owners
of this international food manufacturer installed a
new CEO with a brief to improve performance.
The new CEO quickly identified that the business had
good products and operated in a growing market, with
past poor performance stemming from poor leadership
and a dysfunctional culture. As a result, instead of
changing the existing leadership team (as others had
expected) he chose to focus on culture and use it as
the primary lever to transforming the organisation.
He created a new Group Leadership Team, reorganised the
structure to promote greater collaboration and shared success
and energised the business with a clear and compelling case
for change and future state. The role of leadership, behaviour
and culture was heavily emphasised as a route to success.
APPROACH
Our role in the transformation was to support the
new group executive team and broader leadership
community, to provide the tools and language to
enable them to lead the transformation and to be
source of energy and change across the business.
The first challenge was to create a shared view of the
ambition for the business that acted as a common language
and a source of positive energy and belief. The culture
transformation was then organised into three elements:
	 Alignment of the top leadership levels to create a shared
set of beliefs and communicate a consistent message.
	 Broader engagement to inform all levels of the company.
	 Alignment of the company’s institutional
practices to support the new culture.
There was a consistent level of focus and personal ownership
by the leadership team with the need to model the right
personal behaviours and maintain momentum at the centre.
IMPACT
We transformed the culture across the whole organisation
to achieve a dramatic improvement in both financial and
organisational performance and a consistent level of focus
and personal ownership from the leadership team:
CLIENT CASE STUDY
United Biscuits
A Coode Associates case study on performance
turnaround through culture transformation
“The Coode Associates system for
aligning behaviours and generating
belief made an essential contribution
to our success in delivering a step-
change in performance
at United Biscuits.”
Martin Glenn, CEO
18th
/24
YEAR 1 YEAR 2
6th
/24
1st
Retailer (customer) ‘Advantage Survey’
Ranking Improvement
Service Level Increase
Profit Margin Expansion
Sales Improvement
Record Market Share
95%
FROM TO
98.5%
7%
£10M
£
35%
Coode Associates Limited, Friars House, 2 Friars Lane, Richmond Upon Thames, TW9 1NL, United Kingdom
T: +44 (0)20 8239 8260 | E: info@coodeassociates.com | www.coodeassociates.com

More Related Content

What's hot

Senn delaneybrochure 2012
Senn delaneybrochure 2012Senn delaneybrochure 2012
Senn delaneybrochure 2012
kika332
 
strategic management..a Blue Print
strategic management..a Blue Printstrategic management..a Blue Print
strategic management..a Blue Print
NARENDRA KUMAR
 
Leading Cultural Change
Leading Cultural ChangeLeading Cultural Change
Leading Cultural Change
jamiepage
 
Philosophy 5
Philosophy 5Philosophy 5
Philosophy 5
khanhhuyen84
 
Malcolm baldrige national quality award (mbnqa)
Malcolm baldrige national quality award (mbnqa)Malcolm baldrige national quality award (mbnqa)
Malcolm baldrige national quality award (mbnqa)
KULDEEP MATHUR
 
Yemi Osilewe Presentation
Yemi Osilewe PresentationYemi Osilewe Presentation
Yemi Osilewe Presentation
Yemi Osilewe
 
Coca cola case-study
Coca cola case-studyCoca cola case-study
Coca cola case-study
Sam Renbarger
 
CHARACTERISTICS OF HIGH PERFORMANCE ORGANIZATIONAL CULTURES PRESENTATION
CHARACTERISTICS OF HIGH PERFORMANCE ORGANIZATIONAL CULTURES PRESENTATIONCHARACTERISTICS OF HIGH PERFORMANCE ORGANIZATIONAL CULTURES PRESENTATION
CHARACTERISTICS OF HIGH PERFORMANCE ORGANIZATIONAL CULTURES PRESENTATION
Divyansh Kaushik
 
Organizational development and change management
Organizational development and change managementOrganizational development and change management
Organizational development and change management
Maria Tosheva- Hoa
 
Mc kinsey 7s model - strategic implementation- Manu Melwin Joy
Mc kinsey 7s model - strategic implementation- Manu Melwin JoyMc kinsey 7s model - strategic implementation- Manu Melwin Joy
Mc kinsey 7s model - strategic implementation- Manu Melwin Joy
manumelwin
 
The MALCOM Baldrige national quality award
The MALCOM Baldrige national quality awardThe MALCOM Baldrige national quality award
The MALCOM Baldrige national quality award
Ruqaiya Vasi
 

What's hot (11)

Senn delaneybrochure 2012
Senn delaneybrochure 2012Senn delaneybrochure 2012
Senn delaneybrochure 2012
 
strategic management..a Blue Print
strategic management..a Blue Printstrategic management..a Blue Print
strategic management..a Blue Print
 
Leading Cultural Change
Leading Cultural ChangeLeading Cultural Change
Leading Cultural Change
 
Philosophy 5
Philosophy 5Philosophy 5
Philosophy 5
 
Malcolm baldrige national quality award (mbnqa)
Malcolm baldrige national quality award (mbnqa)Malcolm baldrige national quality award (mbnqa)
Malcolm baldrige national quality award (mbnqa)
 
Yemi Osilewe Presentation
Yemi Osilewe PresentationYemi Osilewe Presentation
Yemi Osilewe Presentation
 
Coca cola case-study
Coca cola case-studyCoca cola case-study
Coca cola case-study
 
CHARACTERISTICS OF HIGH PERFORMANCE ORGANIZATIONAL CULTURES PRESENTATION
CHARACTERISTICS OF HIGH PERFORMANCE ORGANIZATIONAL CULTURES PRESENTATIONCHARACTERISTICS OF HIGH PERFORMANCE ORGANIZATIONAL CULTURES PRESENTATION
CHARACTERISTICS OF HIGH PERFORMANCE ORGANIZATIONAL CULTURES PRESENTATION
 
Organizational development and change management
Organizational development and change managementOrganizational development and change management
Organizational development and change management
 
Mc kinsey 7s model - strategic implementation- Manu Melwin Joy
Mc kinsey 7s model - strategic implementation- Manu Melwin JoyMc kinsey 7s model - strategic implementation- Manu Melwin Joy
Mc kinsey 7s model - strategic implementation- Manu Melwin Joy
 
The MALCOM Baldrige national quality award
The MALCOM Baldrige national quality awardThe MALCOM Baldrige national quality award
The MALCOM Baldrige national quality award
 

Similar to Coode Associates Case Study - United Biscuits

Dawson Culture Brochure
Dawson Culture BrochureDawson Culture Brochure
Dawson Culture Brochure
Chris Dawson
 
Mission vision
Mission visionMission vision
Mission vision
cjeyanth
 
Claire Osborn - OD Case Studies
Claire Osborn - OD Case StudiesClaire Osborn - OD Case Studies
Claire Osborn - OD Case Studies
Claire Osborn
 
CHAPTER 12 Corporate Culture and Leadership Keys to Good Stra.docx
CHAPTER 12 Corporate Culture and Leadership Keys to Good Stra.docxCHAPTER 12 Corporate Culture and Leadership Keys to Good Stra.docx
CHAPTER 12 Corporate Culture and Leadership Keys to Good Stra.docx
bartholomeocoombs
 
Innovation Strategy Brief
Innovation Strategy BriefInnovation Strategy Brief
Innovation Strategy Brief
Jo Banks, MS
 
Culture-Leadership-and-Ethics connection.pdf
Culture-Leadership-and-Ethics connection.pdfCulture-Leadership-and-Ethics connection.pdf
Culture-Leadership-and-Ethics connection.pdf
MahNoor371477
 
Forging a winning culture
Forging a winning cultureForging a winning culture
Forging a winning culture
VALUES & SENSE
 
Peak Teams Case Study Leadership And Culture Change 2009
Peak Teams Case Study Leadership And Culture Change 2009Peak Teams Case Study Leadership And Culture Change 2009
Peak Teams Case Study Leadership And Culture Change 2009
rexpem
 
We fight any Claim - Report Gold-pdf
We fight any Claim - Report Gold-pdfWe fight any Claim - Report Gold-pdf
We fight any Claim - Report Gold-pdf
Simon Evans
 
Alpcorp Leading Change Full
Alpcorp Leading Change FullAlpcorp Leading Change Full
Alpcorp Leading Change Full
helmutlauff
 
14-EXECED-1957 Culture of Innovation
14-EXECED-1957 Culture of Innovation14-EXECED-1957 Culture of Innovation
14-EXECED-1957 Culture of Innovation
Alison Young
 
InitiativeOne
InitiativeOneInitiativeOne
InitiativeOne
tfelmer
 
Genzyme High Trust Culture
Genzyme High Trust CultureGenzyme High Trust Culture
Genzyme High Trust Culture
Gemma Kennedy
 
Treadway Tire Company Implementation Plan FINAL
Treadway Tire Company Implementation Plan FINALTreadway Tire Company Implementation Plan FINAL
Treadway Tire Company Implementation Plan FINAL
Whitney Parkin
 
industrial management.pptx
industrial management.pptxindustrial management.pptx
industrial management.pptx
0020mdfatehcseB
 
Organizational Behavior CH 17
Organizational Behavior CH 17Organizational Behavior CH 17
Organizational Behavior CH 17
Sayyed Naveed Ali
 
Success Factors to Transform the Team
Success Factors to Transform the TeamSuccess Factors to Transform the Team
Success Factors to Transform the Team
TENTREM ACADEMY
 
chapter 12 Corporate Culture and Leadership Keys to Good Strat
chapter 12  Corporate Culture and Leadership Keys to Good Stratchapter 12  Corporate Culture and Leadership Keys to Good Strat
chapter 12 Corporate Culture and Leadership Keys to Good Strat
EstelaJeffery653
 
David essppt ch2
David essppt ch2David essppt ch2
David essppt ch2
zeeshanumar
 
United Minds’ Forward to Work: Designing the Employee Experience of the Future
United Minds’ Forward to Work: Designing the Employee Experience of the FutureUnited Minds’ Forward to Work: Designing the Employee Experience of the Future
United Minds’ Forward to Work: Designing the Employee Experience of the Future
Weber Shandwick
 

Similar to Coode Associates Case Study - United Biscuits (20)

Dawson Culture Brochure
Dawson Culture BrochureDawson Culture Brochure
Dawson Culture Brochure
 
Mission vision
Mission visionMission vision
Mission vision
 
Claire Osborn - OD Case Studies
Claire Osborn - OD Case StudiesClaire Osborn - OD Case Studies
Claire Osborn - OD Case Studies
 
CHAPTER 12 Corporate Culture and Leadership Keys to Good Stra.docx
CHAPTER 12 Corporate Culture and Leadership Keys to Good Stra.docxCHAPTER 12 Corporate Culture and Leadership Keys to Good Stra.docx
CHAPTER 12 Corporate Culture and Leadership Keys to Good Stra.docx
 
Innovation Strategy Brief
Innovation Strategy BriefInnovation Strategy Brief
Innovation Strategy Brief
 
Culture-Leadership-and-Ethics connection.pdf
Culture-Leadership-and-Ethics connection.pdfCulture-Leadership-and-Ethics connection.pdf
Culture-Leadership-and-Ethics connection.pdf
 
Forging a winning culture
Forging a winning cultureForging a winning culture
Forging a winning culture
 
Peak Teams Case Study Leadership And Culture Change 2009
Peak Teams Case Study Leadership And Culture Change 2009Peak Teams Case Study Leadership And Culture Change 2009
Peak Teams Case Study Leadership And Culture Change 2009
 
We fight any Claim - Report Gold-pdf
We fight any Claim - Report Gold-pdfWe fight any Claim - Report Gold-pdf
We fight any Claim - Report Gold-pdf
 
Alpcorp Leading Change Full
Alpcorp Leading Change FullAlpcorp Leading Change Full
Alpcorp Leading Change Full
 
14-EXECED-1957 Culture of Innovation
14-EXECED-1957 Culture of Innovation14-EXECED-1957 Culture of Innovation
14-EXECED-1957 Culture of Innovation
 
InitiativeOne
InitiativeOneInitiativeOne
InitiativeOne
 
Genzyme High Trust Culture
Genzyme High Trust CultureGenzyme High Trust Culture
Genzyme High Trust Culture
 
Treadway Tire Company Implementation Plan FINAL
Treadway Tire Company Implementation Plan FINALTreadway Tire Company Implementation Plan FINAL
Treadway Tire Company Implementation Plan FINAL
 
industrial management.pptx
industrial management.pptxindustrial management.pptx
industrial management.pptx
 
Organizational Behavior CH 17
Organizational Behavior CH 17Organizational Behavior CH 17
Organizational Behavior CH 17
 
Success Factors to Transform the Team
Success Factors to Transform the TeamSuccess Factors to Transform the Team
Success Factors to Transform the Team
 
chapter 12 Corporate Culture and Leadership Keys to Good Strat
chapter 12  Corporate Culture and Leadership Keys to Good Stratchapter 12  Corporate Culture and Leadership Keys to Good Strat
chapter 12 Corporate Culture and Leadership Keys to Good Strat
 
David essppt ch2
David essppt ch2David essppt ch2
David essppt ch2
 
United Minds’ Forward to Work: Designing the Employee Experience of the Future
United Minds’ Forward to Work: Designing the Employee Experience of the FutureUnited Minds’ Forward to Work: Designing the Employee Experience of the Future
United Minds’ Forward to Work: Designing the Employee Experience of the Future
 

More from Coode Associates

Coode Culture Diagnostics
Coode Culture DiagnosticsCoode Culture Diagnostics
Coode Culture Diagnostics
Coode Associates
 
Coode Culture Health Check - introduction
Coode Culture Health Check - introductionCoode Culture Health Check - introduction
Coode Culture Health Check - introduction
Coode Associates
 
Coode Culture Health Check Diagnostic - Sample Questions
Coode Culture Health Check Diagnostic - Sample QuestionsCoode Culture Health Check Diagnostic - Sample Questions
Coode Culture Health Check Diagnostic - Sample Questions
Coode Associates
 
Coode Associates Brochure (2019)
Coode Associates Brochure (2019)Coode Associates Brochure (2019)
Coode Associates Brochure (2019)
Coode Associates
 
Coode Associates - Board Effectiveness
Coode Associates  - Board EffectivenessCoode Associates  - Board Effectiveness
Coode Associates - Board Effectiveness
Coode Associates
 
Coode Associates Introduction
Coode Associates IntroductionCoode Associates Introduction
Coode Associates Introduction
Coode Associates
 

More from Coode Associates (6)

Coode Culture Diagnostics
Coode Culture DiagnosticsCoode Culture Diagnostics
Coode Culture Diagnostics
 
Coode Culture Health Check - introduction
Coode Culture Health Check - introductionCoode Culture Health Check - introduction
Coode Culture Health Check - introduction
 
Coode Culture Health Check Diagnostic - Sample Questions
Coode Culture Health Check Diagnostic - Sample QuestionsCoode Culture Health Check Diagnostic - Sample Questions
Coode Culture Health Check Diagnostic - Sample Questions
 
Coode Associates Brochure (2019)
Coode Associates Brochure (2019)Coode Associates Brochure (2019)
Coode Associates Brochure (2019)
 
Coode Associates - Board Effectiveness
Coode Associates  - Board EffectivenessCoode Associates  - Board Effectiveness
Coode Associates - Board Effectiveness
 
Coode Associates Introduction
Coode Associates IntroductionCoode Associates Introduction
Coode Associates Introduction
 

Recently uploaded

Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Innovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and DesignInnovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and Design
Chandresh Chudasama
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
onlyfansmanagedau
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Pridesys IT Ltd.
 
How to Buy an Engagement Ring.pcffbhfbfghfhptx
How to Buy an Engagement Ring.pcffbhfbfghfhptxHow to Buy an Engagement Ring.pcffbhfbfghfhptx
How to Buy an Engagement Ring.pcffbhfbfghfhptx
Charleston Alexander
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
How HR Search Helps in Company Success.pdf
How HR Search Helps in Company Success.pdfHow HR Search Helps in Company Success.pdf
How HR Search Helps in Company Success.pdf
HumanResourceDimensi1
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 

Recently uploaded (20)

Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Innovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and DesignInnovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and Design
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
 
How to Buy an Engagement Ring.pcffbhfbfghfhptx
How to Buy an Engagement Ring.pcffbhfbfghfhptxHow to Buy an Engagement Ring.pcffbhfbfghfhptx
How to Buy an Engagement Ring.pcffbhfbfghfhptx
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
How HR Search Helps in Company Success.pdf
How HR Search Helps in Company Success.pdfHow HR Search Helps in Company Success.pdf
How HR Search Helps in Company Success.pdf
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 

Coode Associates Case Study - United Biscuits

  • 1. THE CHALLENGE After several years of underperformance, and six years into their investment, the private equity owners of this international food manufacturer installed a new CEO with a brief to improve performance. The new CEO quickly identified that the business had good products and operated in a growing market, with past poor performance stemming from poor leadership and a dysfunctional culture. As a result, instead of changing the existing leadership team (as others had expected) he chose to focus on culture and use it as the primary lever to transforming the organisation. He created a new Group Leadership Team, reorganised the structure to promote greater collaboration and shared success and energised the business with a clear and compelling case for change and future state. The role of leadership, behaviour and culture was heavily emphasised as a route to success. APPROACH Our role in the transformation was to support the new group executive team and broader leadership community, to provide the tools and language to enable them to lead the transformation and to be source of energy and change across the business. The first challenge was to create a shared view of the ambition for the business that acted as a common language and a source of positive energy and belief. The culture transformation was then organised into three elements: Alignment of the top leadership levels to create a shared set of beliefs and communicate a consistent message. Broader engagement to inform all levels of the company. Alignment of the company’s institutional practices to support the new culture. There was a consistent level of focus and personal ownership by the leadership team with the need to model the right personal behaviours and maintain momentum at the centre. IMPACT We transformed the culture across the whole organisation to achieve a dramatic improvement in both financial and organisational performance and a consistent level of focus and personal ownership from the leadership team: CLIENT CASE STUDY United Biscuits A Coode Associates case study on performance turnaround through culture transformation “The Coode Associates system for aligning behaviours and generating belief made an essential contribution to our success in delivering a step- change in performance at United Biscuits.” Martin Glenn, CEO 18th /24 YEAR 1 YEAR 2 6th /24 1st Retailer (customer) ‘Advantage Survey’ Ranking Improvement Service Level Increase Profit Margin Expansion Sales Improvement Record Market Share 95% FROM TO 98.5% 7% £10M £ 35% Coode Associates Limited, Friars House, 2 Friars Lane, Richmond Upon Thames, TW9 1NL, United Kingdom T: +44 (0)20 8239 8260 | E: info@coodeassociates.com | www.coodeassociates.com