This presentation was about Conversion Marketing, given on the E-shop Expo exhebition, april 2010 in Brussels (Belgium). The audience was more SME market.
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
A presentation on inbound marketing. Briefly covers high-level inbound marketing strategy, and dives into specific tactics for search engine optimization, blogging and social media. Presented at the Social Media Integration Conference in Kennesaw, GA on October 23, 2010.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage.
In this opening keynote, marketers will walk away with the following:
- What the most important trends are digital marketing
- How these trends are likely to impact their brands in the months and years ahead
- What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
A presentation on inbound marketing. Briefly covers high-level inbound marketing strategy, and dives into specific tactics for search engine optimization, blogging and social media. Presented at the Social Media Integration Conference in Kennesaw, GA on October 23, 2010.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage.
In this opening keynote, marketers will walk away with the following:
- What the most important trends are digital marketing
- How these trends are likely to impact their brands in the months and years ahead
- What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack
WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join our PPC experts to see the latest updates to our software, you'll see how to:
-Advertise on Facebook
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set cost per action goals
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build beautiful mobile responsive landing pages
-Building pages that work across devices is super easy with our new landing page builder.
Update
Website Copywriting for Financial Advisors
With Expert Guest Gerry Black
Website Copywriting for Financial Advisors
What does the text on your homepage say? If you're like most advisors, you probably don't remember!
But the copy on your website is critical for capturing the fleeting attention of prospects.
In this exclusive webinar with special expert guest Gerry Black, we'll review what to say on your homepage to get the attention of prospects including:
1. The most important words on your site
2. The top website copy mistakes advisors make
3. The three words to swap out and increase your conversion rate today
4. How to overcome your visitors' biggest fear
5. Answering your prospects' most important question
Sign up today for this limited edition guest expert webinar! https://indigomarketingagency.com/website-copywriting-for-financial-advisors
Global Financial Solutions Asia Professional tips provider. When you are competing in sales, you must learn all that is possible about lead generation. What you know is what will ensure that you stay ahead of the game. If you want to know it all, then the helpful tips and tricks found below will ensure that you reach your goals.
In this presentation, you will learn the top 5 challenges I have seen as LinkedIn Strategist.
Learn 3 tips to create a LinkedIn strategy
Keys to creating consistent content
Ideas for more engagement
When to ask for the sale
Kathryn E. Nunez
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
The 30 Greatest Lead Generation Tips, Tricks & IdeasMarketing Genome
Check out these proven - yet often overlooked - lead generation strategies. Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
Download these 30 tips to learn:
• What makes the best lead-generating content
• What drives killer landing page performance
• How to create offers that are impossible to ignore
• Secret website optimization tips with A/B testing
Heard of inbound marketing but aren't exactly sure what it means? This SlideShare outlines the core of inbound marketing and ways you can use inbound to grow your business. Generating organic, self-qualified traffic is the name of the marketing game in 2016.
In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Relying on one campaign type to your selling? You're missing out on the true power of FB Ads, friend! Learn what funnels are, how to build them, and how to start driving results for cheaper.
WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join our PPC experts to see the latest updates to our software, you'll see how to:
-Advertise on Facebook
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set cost per action goals
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build beautiful mobile responsive landing pages
-Building pages that work across devices is super easy with our new landing page builder.
Update
Website Copywriting for Financial Advisors
With Expert Guest Gerry Black
Website Copywriting for Financial Advisors
What does the text on your homepage say? If you're like most advisors, you probably don't remember!
But the copy on your website is critical for capturing the fleeting attention of prospects.
In this exclusive webinar with special expert guest Gerry Black, we'll review what to say on your homepage to get the attention of prospects including:
1. The most important words on your site
2. The top website copy mistakes advisors make
3. The three words to swap out and increase your conversion rate today
4. How to overcome your visitors' biggest fear
5. Answering your prospects' most important question
Sign up today for this limited edition guest expert webinar! https://indigomarketingagency.com/website-copywriting-for-financial-advisors
Global Financial Solutions Asia Professional tips provider. When you are competing in sales, you must learn all that is possible about lead generation. What you know is what will ensure that you stay ahead of the game. If you want to know it all, then the helpful tips and tricks found below will ensure that you reach your goals.
In this presentation, you will learn the top 5 challenges I have seen as LinkedIn Strategist.
Learn 3 tips to create a LinkedIn strategy
Keys to creating consistent content
Ideas for more engagement
When to ask for the sale
Kathryn E. Nunez
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
The 30 Greatest Lead Generation Tips, Tricks & IdeasMarketing Genome
Check out these proven - yet often overlooked - lead generation strategies. Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
Download these 30 tips to learn:
• What makes the best lead-generating content
• What drives killer landing page performance
• How to create offers that are impossible to ignore
• Secret website optimization tips with A/B testing
Heard of inbound marketing but aren't exactly sure what it means? This SlideShare outlines the core of inbound marketing and ways you can use inbound to grow your business. Generating organic, self-qualified traffic is the name of the marketing game in 2016.
In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Relying on one campaign type to your selling? You're missing out on the true power of FB Ads, friend! Learn what funnels are, how to build them, and how to start driving results for cheaper.
Психология рекламы, или Так устроен человекOlga Vaganova
Демо-версия занятия для практикующих рекламщиков; путешествие по самой желанной для маркетолога территории – мозгу потребителя. Как воздействует на человека реклама, которую он не смотрит? Ответ с позиции когнитивного направления психологии.
4 уровня воздействия в креативе. На украинском материалеOlga Vaganova
Выступление на 6-м Remarketing: тема эмоций и иплицитного воздействия получает развитие в принципе разницы потенциалов и приподносится на украинском "сырье"
A year later,the Oregon business community remains trapped in a dilemma following the shutdown of TERMINAL 6 at the PORT OF PORTLAND -- where can international deepwater shipping BEST be handled?
This ancient issue of the PYM Puzzler asked the question FIRST -- will THIRD MILLENIUM DEEP-WATER PORT FACILITITES be built ..... at ASTORIA or FLAVEL???
Find out the surprise answer !!!
BRAC | Kent Menser | Spring 2010 SMC SalesCampSMC SalesCamp
Kent Menser, Executive Director of the Howard County BRAC Office and Chairman of the Howard County BRAC/Fort Meade Growth Task Force, presented these slides on March 9th, 2010 at the Spring 2010 SMC SalesCamp
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
Moving the Needle on Your Marketing EffortsJoanna Lord
Presented at the Distilled PRO Boston Seminar. I run through things to keep in mind when scaling a team, building a successful marketing program, and adding revenue to your bottom-line.
"Learn how to drive traffic to your website and capture leads using inbound marketing" Presented by Ted Parisot, President at Informe, Inc., at the Fall 2012 ICCHE/ICCET Combined Conference
What is the best way to get business leads? With time, things have changed, and the overwhelming response of online promotion and marketing has given business owners a reason to think.
Blogging has become an enormously successful inbound marketing strategy both for B2B and B2C. There are some best practices for converting readers into customers, though. As well, search engines and social media have changed the game!
Learn how to use Facebook advertising to achieve your internet marketing goals. Areas covered include:
- Facebook account basics
- Defining advertising goals
- Creating Facebook ads
- Using effective landing pages
- Reporting & optimising
- Hot tips
Now, technology allowed us to shop for bargains at any time, within the comfort of our homes, but how do you attract people and get them to spend their money on your webshop?
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
1. Find Your Niche
2. Know What Your Clients Desire
3. Establish a Presence Where Your Clients Hang Out
4. Use The Right Promotional Tactics
5. Ask for Reviews and Testimonials
To read more details ➡ https://www.slideshare.net/cloudwayshosting/how-to-get-clients-for-your-agency
Similar to Conversie Marketing - E Shop Expo 2010 (20)
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
4. What ? = “ Optimizing your website -& online marketing campaigns-, …in order to raise the amount of conversions “
5. What ? What kind of conversions to optimize ? * More online orders * More offline orders * More contact forms are received * More newsletterregistrations * More participations online game * More downloads (whitepaper, free app,…) * More logins “membersonly” zone * More appointmentsforsales are made * …
13. 5 principles of persuasion 1. Reciprocity You need to givesomethingaway… in order to getsomething in return
14. 5 principles of persuasion 1. Reciprocity Ifyoulikemy… - Blogpost > send to friend, givecomment, RSS- Tweet > retweet / follow- Facebook fanpage > become a fan
15. 5 principles of persuasion 1. Reciprocity Giveawaysomethingfor free (tips, free trial, whitepaper,…) and peoplewillgivesomething in return (@-adress / visibilityontheir SM platform, 3th party promotion,..)
16. 5 principles of persuasion 2. Scarcity Offer somethingwhich is scarce and yourcustomerswillperceiveit as more valuable. (theyprobablywillqueforit)
17. 6 principles of persuasion “In time :: todayonly” “In amount :: Only 7 left” 2. Scarcity Especially online this is easy to use.
18. 5 principles of persuasion People are more likely to sayyes, to people (sites) theylike 3. Liking
19. 5 principles of persuasion “Usehandwriting to get (positive) attention” 3. LikingHow? Byusingyourcommunication smart! “Put a face onyour site”
20. 5 principles of persuasion “Shareyourknowledge” 4. Authority Makeyourself as a authority. Otherswillautomaticallychooseyou. Let othersendorseyou. “Endorsementfrominfluencers & experts” “Endorsementfromcustomers”
21. 5 principles of persuasion 5. Socialinfluence Ifyourfriendlovesit, you’llprobablyloveit to.
22. 5 principles of persuasion “What’s happening at the moment ?” “Triggering reviews” 5. Socialinfluence Ifothers are happy aboutit, itwillprobablybegoodfor me to.
26. Tip 1 Bookhere Promotion Google communication Yourcommunicationalready starts in Google. Be relevant to the search string.
27. Tip 3 “Keyword : holiday” > LP = homepage “Keyword : holidayturkey” > LP = A “Keyword : holiday promotion turkey” > LP = B Landingpages Focusedon a specifickeywords, message, goal,…
28. Tip 4 Web Copywriting Communicate in a way to connectwith yourvisitor …and to reachyour goal
29. Tip 2 Call to actions Writecall to actionsonevery page. With a specific target. Makepeople click. “Where is the “buynow” button ??
30. Tip 5 Test your webpages Whatcanbetested? Everything! Images, titles, colours, buttons, messages, call-to-actions, specific offer, prices,…- A/B testing- MVT / Multi Variabele Testing
31. Last butnotleast… Campaigns Entry Behaviour Action Whatcanbemeasured? 1. Attraction | How does visitorsreachyour site ? 2. Retention | Are visitorsconvinced / willthey return ? 3. Behaviour| Whatdidyourvisitors do / the expectedaction? 4. Usability| How ‘usable’ is your site ? 5. Stickiness| Are visitors return ? 6. Conversion| Werden de site doelstellingen gehaald ? 7. Conclusions| Analysis+ conclusion+ decision + actionplan Measure bSeen is …