This document provides 5 tips to create a magnetic homepage that attracts visitors: 1. Develop a list of 10-20 specific benefits for each product and service to show visitors what's in it for them. 2. Be specific when listing benefits and describe how customers will feel after purchasing. 3. Let your passion for the topic show in your marketing copy to create desire and sales. 4. Develop headline writing skills to capture attention with provocative titles and statements. 5. Impart life to all links by using benefits from the lists and headlines to tell visitors nothing and pull them in.

1. 5 Tips To Magnetize Your Book Web Site
With Benefits
(2 votes,average:5.00 out of 5)
Wouldyoulike tocreate a magnetichome page,one thatmagnetizesyourvisitors?Webster’s
Dictionarydefinesmagneticas‘powerfullyattractive.’Bestselling authorandownerof the largest
advertisingagencyinthe 20s,Bruce Barton said,“The theme (anyadvertisement) oughttobe basedon
twoprinciples-firstthata manis interestedinhimself,second,thathe isinterestedinotherpeople.”
What will make yourhome page interesting?Gooddesignplaysanimportantpartinyoursite’soverall
effectiveness.Butit’snotthe flashthat will interestyouraudience.It’snotthe jinglesthatwill connect
withyourvisitor.It’sthe benefits –the ‘what’sinit for me’listthatcreate interestandevendesire.
Create a home page filledwithbenefitsanditwill pullyourvisitorsin.Whatyousayyour
product/service candoismuch more attractive thana beautiful webpage withweakcopy.
Promote withbenefits insteadof yourbio,yourcredentialsandeventhe featuresof your
product/service.Putthemintheirproperplace onyoursite.But youraudience will mostwanttoknow
the value of your productto them.
You mustanswerquestionslike,“Will itsolvemy particularproblem?”“Whatwill Igain?”“What will I
lose if I don’tuse yourservice?”Some universalbenefitsanswerthe how tos:gettingmore passion,
more energy,lessfatigue,more money,goodrelationships,more time,lesstrouble,lessstress,less
drama and trauma.Here’sa quicktutorial onmagnetizingyourhome page:
1. Developalistof 10-20 benefitsof eachproductandservice.Forexample,aclientof mine realizedher
audience didn’tjustwanttoknowhowto getarticleswritten,theywantedtoknow whyshouldthey
write them?
So on the home page sellingherarticle writingebook,she startedwithalistof goodreasonsto write
short articlestopromote:Forthe seriousmarketerthisebookexplainsstepbystephow topromote
your business,buildagiganticOpt-InList,increase yourtraffic,getqualifiedlinks,increaseyourpage
rank, growyour affiliatebase,becomearecognizedexpert,andcollarmore sales.
2. Be specific.Listspecificbenefits.Describehow yourcustomerwill feel afterbuyingyourproduct.For
example,afteryoubuymyservice of teethwhitening,you’ll lookandfeel 10yearsyoungerwithout
plasticsurgery.Thenposta picture of what yourclientlookslike before andafterthe teethwhitening
service.Letthemsee howhappierandmore confidenttheylookwithwhiterteeth.Make yourpage
magneticwithspecificbenefits.
3. Let the passionforyour topicshowin yourmarketingcopy.Whicharousesyourinterestmore?“A 9-

2. StepPowerPlanto decimate anddominate the Consultant’sMarketplace”or“The 9-StepPlanto
Become a BetterConsultant.”“HowtoConvertMore BuyersIntoCustomers”or “How to use the ‘FTP’
factor to pull amazingclickthroughratesthatmostmarketerswill onlydreamabout!”Magnetizeyour
webpage withpassionthatcreatesdesire andsaleswithyouraudience.
4. Developthe skill of writingheadlines.Provocativetitleswillstirinterest.Provocative statements
capture our attentionlike afishona hook.Theythrow out the baitedhookand reel acaptive audience
ineverytime.The shockingstatement‘WivesWhoDon’tWantSex’evenif theydon’thave thisproblem
will getthe attentionof the curious.
Use the Commandstatementforanimmediate effect,‘Become anInternetMillionaire!”Evenif it’sa
well wornclaim,itstill capturesalarge share of attention.Don’tforgetthe powerof the simple ‘How
To” informationtitle.Italertsyouraudience thatthe informationthatfollowswill be simple andeasyto
digest.Capture the attentionof youraudience withahome page filledwithmagneticheadlines.
5. Give your linksthe powerof benefits.We have addedmagneticpullingpowertoourbulletedlist,
headlines,andtitles.It’sall good.Butthere’sone more areathatwill give yourhome page evenmore
pullingpower.IgotthistipfromAllenSays’“The War Report.”Many unseasonedsite ownerscreate
linksthatsay thingslike,“GetyourFREE ebookhere!”or“Sign-upforour FREE ezine!”
Whenfirstexposedtothistip,all Icouldsay was,“Ouch!” I know my siteswere filledwithlinkslikethat.
Perhapswe thoughtthe magicword wasFREE andpeople wouldautomaticallyclickonitand download.
The truth is ‘Free ezine”tellsouraudiencesnothing.Impartlife toall yourlinkswithbenefits.Those left
overbenefitsandtitlesyoudevelopedearlierinthisarticle.Review eachlinkandpretendyouhave to
geteveryvisitortoclickon it.
Don’twait.If youwaityou couldbe startingthe nextyearwithoutthe explosivesalesandtrafficyour
site deserves.Youhave investedtime andperhapsmoneyintomakingyoursite the bestitcan be.Now,
create a magnetichome page bygivingyourbulletedlists,headlinesandlinksthe powerof benefits.
Magnetize yourhome page and prosper!
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