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1. Assignment 7 – Conventions
of music videos/Genres
By Jack Melton

2. Conventions of Rock MusicArtists I analysed
• Green Day
• Sum 41
• Fall out Boy
My first convention of a
rock music video would be
that the videos actions or
what is happening is
usually quite faced paced
and happening very quickly
to go along with the beat
of the song.
My second convention of a
rock music video would be
that in often cases the
music videos may feature
some fun or silly parts in it
as this is a common theme
in this genre of music.
My third convention of a
rock music video would be
that there clothing and hair
is often quite "out there"
or not very common in the
"normal" world.
My fourth convention of a
rock music video would be
that there are often a lot of
close up shots of the singer
while they are singing the
song and a lot of shots of
the band while they play
there bit.

3. Conventions of Indie MusicArtists I Analysed
• Foster The People
• Kasabian
• Kaiser Chiefs
My first key convention of
a indie music video would
be that it is common for
them to be a performance
music video and usually
featuring the artist
performing live in the
video.
My second convention of a
indie music video would be
that the lyrics of the music
video usually have a
deeper meaning behind
them and sometimes the
music video also helps
portray this.
My third convention of a
Indie music video would be
that usually the music
video has some type of
filter on it for example
black and white filter.
My fourth convention of a
Indie music video would be
that usually there clothing
is quite scruffy and messy
in most Indie music videos.