Contracts & Negotiations Final
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Marc Jacobs International manages licensing efforts for jewelry and swimwear, including advertising, marketing, product development, and financial analysis. The role requires developing licensing relationships and ensuring licensed products meet brand standards. Key responsibilities include marketing strategy, financial reporting, product development oversight, and maintaining brand image integrity. Marc Jacobs has trade dress protection for its designs and sued other brands for infringement to protect its intellectual property rights.
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Contracts & Negotiations Final
- 1. Marc Jacobs International (LVMH Group) Casey ➵Alyson ➵ Chelsea ➵ Ebony
- 2. EXAMPLES • Licensor chooses the product categories to be licensed • Licensor finds and negotiates a license with the best licensees • Licensees develop concepts, prototypes and final production samples and submit for approval • Licensor approves licensed products for sale • Licensees sell licensed products to authorized retailers
- 3. COMPANY DESCRIPTION Marc Jacobs International JOB DESCRIPTION Responsible for managing all Licensing efforts for Jewelry and Swimwear to include Advertising/ Marketing, Product Development, Financial Analysis while maintaining a high quality brand image through effective leadership. Advertising/Marketing Responsible for overall strategy, day to day marketing and advertising initiatives Monitor contractual spend Seasonal media plans and activities/events Assist with visual merchandising requests with GCS and 3rd party vendors POP displays, in-store animations, fixtures and packaging
- 4. Product Ensure that for each product category the product development reflects the true heritage of the of brand and approval process are standardized in order to maintain integrity of the brand Develop, maintain and coordinate timelines Work hand in hand with Designers Training Materials (print and digital) and Ecommerce training sessions Financial/Research Analyze all financial submissions by Licensee Monthly wholesale shipments and retail sales Quarterly royalty reports and seasonal bookings 3 year Business Plans Evaluate market trends, competitive position and business news by category Conduct audits Assist with budget planning
- 5. GENERAL Drive growth while controlling distribution (maintain detail records relating to distribution, account approvals, etc.) Develop network of relationships and partnerships with Licensees Worked cross functionally with internal parties in order to facilitate the management of licensed products Protect Brand DNA and image Manage contractual compliance Supervise Asst. Brand Manager/Coordinator Licensing QUALIFICATIONS Bachelors Degree High energy, results oriented person with entrepreneurial spirit and high integrity Strong analytical skills Highly proficient in Excel and PowerPoint ADDITIONAL INFORMATION All your information will be kept confidential according to EEO guidelines.
- 8. HOW TO LICENSE A PRODUCT
- 9. HOW TO LICENSE A PRODUCT
- 13. Does your company have trade dress protection? Yes, Marc Jacobs has trade dress protection. On February 7, 2010 Marc Jacobs Sued Ed Hardy for Trade Dress & Trade Mark Infringement on one of his bags. Marc Jacobs designs apparel and accessories, including purses, and has a pending application for its random “Marc Jacobs” scrambled trademark. Marc Jacobs has applied the scrambled trademark to the inside lining of the “Marc Jacobs Pretty Nylon” tote bag. And the tote bag’s “size, shape, color or color combinations, product design, texture, and selection and arrangement of materials and accessories” are claimed to serve as its trade dress. Plaintiffs accuse Defendants of selling tote bags that “bear trade dress that unlawfully copies or imitates Plaintiffs’ unique, distinctive, and non- functional Marc Jacobs Pretty Nylon Tote Trade Dress and/or that unlawfully bear marks confusingly similar to the Marc Jacobs Scrambled Trademark.” In addition, Plaintiffs assert claims for unfair competition under Cal. Bus. & Prof. Code § 17200 and constructive trust. Since the parties’ products apparently bear their respective trademarks, it will be interesting to see if customers are confused about the source of the products. The case is Marc Jacobs Trademarks, LLC et al. v. Eagles Clubs International, Inc., et al., CV10-00456 CBM (C.D. Cal. 2010).
- 18. • The choice of Sephora as the main retailer should not surprise anyone. • Marc Jacobs- the fashion brand- is part of LVMH, the company that owns Sephora and many of the brands that are sold exclusively in the store. • (Marc Jacobs fragrances are licensed to Coty, though). • Below you can see the Marc Jacobs Beauty counter display at Sephora. Marc Jacobs licenses with Sephora
- 21. Neville Jacobs