class project 2012

1. Goals & Objectives
Media Planning & Buying

2. Create Awareness for Kleines
Blond in my target demographic
area.
(Ponte Vedra Beach)
Create an ad
campaign for 3
local magazines.
Get at least 100
people to show up
to my event.
Get 3 local blogs to
post about my
event.

3. Ad Campaign for 3 Local Magazines
• We will send out media kit to local magazines
that our target market reads.
• Our goal is to get at least 3 to publish the
campaign.
• Publish campaign a month before event.

4. Posts by 3 local Blogs
• We need to attract local blogs that our target
reads to post our event flyer and ad campaigns.
• Our goal is to get at least 3 blogs to post about
us before the store opening and event.
• We will attract their attention by sending them
invitations and a catalog.

5. 100 attendees to event
• We want at least 100 people to attend our
opening day event.
• We will keep track of attendance by counting
the number of people who come and RSVP.