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Dior Case Study
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Editor's Notes
- #8 (It is very difficult to do this today- a company must maintain consistency across all markets because information is so easily exchanged over the internet and worldwide travel. People don’t like to see plastic pens being offered by their favorite luxury brands in certain markets when they are paying the big bucks for couture by the same brand at home. If products are to be specialized for separate markets, they must remain within the same quality and price range as all products offered elsewhere.)
- #27 http://www.youtube.com/watch?v=BVrg8qzv87Ahttps://www.youtube.com/watch?v=mvjyzT_tX6M&feature=player_embedded#at=15precious stones for their unorthodox beauty and form, as well as how they relate to her specific narratives. She prefers them rough or free-shaped, as they occur in nature, in direct contrast to the highly wrought settings that she devises for them.
- #28 Her sources of inspiration include floral and natural motifs, as well as a global mix of pop culture, such as “Technicolor, Alice in Wonderland, Manga characters, the Brothers Grimm, Walt Disney Pictures, Venus Flytraps, Bassett’s Liquorice allsorts, the visual excesses of Bollywood and the darkest depths of the subconscious.[2]”Each year de Castellane creates a High Jewelry collection and at least one Fine Jewelry collection for Dior Joaillerie, as well as numerous one-off, bespoke pieces for individual clients.
- #29 http://www.youtube.com/watch?v=BVrg8qzv87A
- #30 John Galliano then began to release his own Dior watches in 2001, beginning with the "Chris 47 Aluminum" line, marking a new era in Dior watch design. Next, the "Malice" and "Riva" watches were redesigned with precious stones to create the "Malice Sparkling" and "Riva Sparkling" spin-off collections. Inspired by the Spring-Summer 2002 Ready-to-Wear collection, Dior released the "Dior 66" watch, breaking many feminine traditional expectations in design.
- #31 http://www.youtube.com/watch?v=BVrg8qzv87A
- #32 http://www.youtube.com/watch?v=BVrg8qzv87A
- #33 http://www.youtube.com/watch?v=BVrg8qzv87A
- #34 http://www.youtube.com/watch?v=BVrg8qzv87A
- #35 http://www.youtube.com/watch?v=hMHv6tQc4nY
- #36 Spring 2005 kate moss
- #37 Cruise 2007 lillydonaldson
- #38 N portmanss 12
- #39 Mila kunisss 12
- #40 Marion collitard
- #43 2011 charlizetherondior
- #45 The New Look1947Short hemlinesBrought romance & femininity back to womens wear post world war II wasp-waistedFull hipssilk-shantung Bar jacket,cinched hourglass Inspired by corsets and petticoats that shaped the female figure.Lavish designs & fabrics“Elegance must be a balance of simplicity, attention, poise and distinction”One senses the presence of Grace Kelly, a loyal Dior client, behind the hieratic face of each model. The collection is spun from a thread, the common thread that connects all these clothes to the creations of Christian Dior himself. Forty exits for a balancing act between the New Look of the late 1940s and the couture silhouette of 2012. One instantly recognizes the enlarged peplums of the Bar jacket (Christian Dior gave it this name as these looks were intended for late-afternoon cocktail hour in the bars of grand hotels). But the reference is not literal and the house plays with volume and proportion to the point where the exaggerated hips on some dresses seem to draw the viewer into the world of a Spanish infanta in a Velásquez painting.
- #46 L'officiel de la Mode 1953 "Leonora" de Christian Dior
- #47 L'officiel de la Mode 1953 "Leonora" de Christian Dior
- #48 L'officiel de la Mode 1953 "Leonora" de Christian Dior
- #49 L'officiel de la Mode 1953 "Leonora" de Christian Dior
- #50 L'officiel de la Mode 1953 "Leonora" de Christian Dior
- #51 L'officiel de la Mode 1953 "Leonora" de Christian Dior
- #52 L'officiel de la Mode 1953 "Leonora" de Christian Dior
- #53 L'officiel de la Mode 1953 "Leonora" de Christian Dior