This document discusses a court case that examined whether a Master Service Agreement (MSA) or bills of lading determined liability limits when goods were lost during shipment. The Exel v. Southern Refrigerated Transport case involved an MSA between a broker and carrier that provided for full replacement value liability, but bills of lading signed by both parties that limited liability. The court found that the bills of lading signed by both the broker and carrier provided the shipper notice and opportunity to choose liability limits as required. Thus, the carrier's liability was determined by the bills of lading limits rather than the unlimited MSA terms. The document advises carriers to include liability limits in both MSAs and bills of lading to best