The document discusses strategies for businesses to leverage social media effectively, emphasizing the importance of visual content and audience engagement. Key tips include keeping posts short, using hashtags, and leading conversations with thought-provoking questions. It also references various social media marketing resources for further learning.

1. From Good to Great:
Grow Your Business
With Social Media
Katie Swanson

2. • 80 million millennials
in the U.S.
• 63% keep up with
companies on social
media

3. Show,
Don’t Tell

4. Ways to Share Visual Content
• Staff Interactions
• Product Visuals
• Thought Provoking Questions

5. Less is More

6. Keep It Brief
Tweet: 71-100 characters
• 17% more engagement
Facebook Post: 40 characters
• 86% more engagement

7. Know Your
Audience

8. Harness the Power of the Hashtag
Find relevant hashtags with Tagboard
• Searches social networks and
displays popular content by topic

9. Give Them
Something
To Talk
About

11. Lead the Conversation
Ask Questions
• End of post: 15% more interaction, 2x comments
Hashtag Marketing

12. Conclusion
Learn more on Lynda.com
• 36 social media marketing courses

13. References
• Cisnero, Kristina. “10 Benefits of Social Media for Business Every Skeptic Should Know.”
HootSuite. 25 July 2014. www.blog.hootsuite.com/social-media-for-business/
• DeMers, Jayson. “The Top 10 Benefits of Social Media Marketing.” Forbes. 11 Aug. 2014.
http://forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-
marketing/
• Johnson, James. “What Visual Marketers Need To Know About The 2015 Social Media Marketing
Industry Report.” Canva. 2 July 2015. https://designschool.canva.com/blog/social-marketing-
2015
• Lee, Kevan. “Infographic: The Optimal Length for Every Social Media Update and More.” Buffer. 21
October 2015. https://blog.bufferapp.com/optimal-length-social-media

14. Credits
• IMAGE: Henderson, Mary. “Growing Social Media.” Flickr.
www.flickr.com/photos/mkhmarketing/8539048913/in/photolist-6tXvwF-6u2DBs-8eUQxo-
8bspPD-8bspVr-e1HpQq-8bvFAU-8bspTc-e1yRKg-8bspWn-8FSH1y-7YKwYe-65zBKs-dZxNRq-
8o2UHN-pfu4fZ-dV5KXX-4XdJxz-e2fQKB-7Gcb5A-e1GtBw-dV5Q7M-e1LKVj-6tXvgR-8LzPNk-
e3tpK2-dVaqmj-dUnZDe-9eVCSc-dUgDHx-7YKDZ8-dV4QNZ-aoYaBd-dZxizs-dUnhTu-e1EPSV-
c314iE-8o2UHJ-b2c5J8-b2ci2n-8K1Fwm-7YJLUZ-8K1FuE-85KeXM-7YJLWn-dUgcAc-9zpJn5-
8aDwnb-dfEr6u-7YKwTt (Dec. 1, 2015).
• IMAGE: Islam, Raja. “#ShareaCoke.” Flickr.
www.flickr.com/photos/rajaislam/14612843364/in/photolist-oghDef-v1RxQX-oyeWxk-tGGFph-
oQfEky-ufvLPh-u5p9jj-opd82w-oyJnpn-nXvBE6-ohSW7M-nZ2MZ1-xY65km-y4vME3-y4uM85-
fV1tzA-so4t5J-ohYzi3-oX4Jz5-oTssks-ojVCVX-o1ERDC-so4r99-oiDdbZ-oiCCg6-oA6pC3-
oiCC9T-B8Mwid-ACvdVX-ptJzrj-pqag9q-xNk74V-oaxpvu-ofKhs2-obtEDg-paJzoT-ocspwP-
w2DBWv-nTbEWd-ocspAX-omNvvU-yga7Na-oP581H-uC7aZA-tSbtvK-oaxoXL-nTcGfk-nTbVk2-
nTcGGx-nTbUqr/ (Dec. 1, 2015)

15. Credits continued
• IMAGE: Buzzooka Infomedia. Flickr. www.flickr.com/photos/121052476@N08/21404366839/.
(Nov. 30, 2015).
• IMAGE: Digital Marketer’s ToolBox. Flickr.
www.flickr.com/photos/digitalmarketerstoolbox/21495730723/in/dateposted/. (Nov. 30, 2015).
• IMAGE: Digital Marketer’s ToolBox. Flickr.
www.flickr.com/photos/digitalmarketerstoolbox/21930648709/in/dateposted/. (Nov. 30, 2015).
• IMAGE: Digital Marketer’s ToolBox. Flickr.
https://www.flickr.com/photos/digitalmarketerstoolbox/21930651439/in/dateposted/. (Nov. 30,
2015).
• IMAGE: The Internet Marketing Central. “Social Media Marketing.” Flickr.
https://www.flickr.com/photos/133195281@N02/21324241930/ (Nov. 30, 2015).

16. Credits continued
• IMAGE: Premayogan. “4 Tips For Choosing The Right Social Media Agency.” Flickr.
www.flickr.com/photos/42721028@N04/15957276495/in/photolist-qj6dmP-hz8xfE-obCnoJ-
gakgiE-azie91-9dfqEe-aXBVJx-f4Mceg-eLPMiQ-8Jz4RA-gakeB1-dWEb3z-dWKPdS-a11uaz-
9nrQSD-dWEaPZ-dWEb4P-dWEaLP-dWEaGZ-8Jz4PJ-8Jz3B7-8Jz4Ly-8Jz3zG-8Jz3yw-8Jw17Z-
8Jz4DQ-8Jz4vh-8Jz3Xm-8Jz3HW-8JvZMR-8Jz49y-8Jz4zj-8Jz45Q-8JvZQH-8JvZEt-8Jz4AC-
8Jz4gQ-8Jw16c-eYBBFT-zfN3Z1-xexF9B-uod3pF-9tjfTz-9vjPfi-rx3Nkx-9b45SS-rX8QEG-aziebu-
9vnQxw-fiaYZG/ (Nov. 29, 2015).
• IMAGE: Vault Analytics. “Social Media Marketing Page.” Flickr.
www.flickr.com/photos/vaultanalytics/4014944189/in/photolist-77MD2F-peHeQY-f4M9d8-f4M8Cx-
f4M8NH-eFNwpq-k7W3bx-k7W3Y4-k7YyT9-k7WzqK-k7WL6T-k7YxWj-k7YA3J-k7W2CZ-9nuLru-
ep1cTM-eFNwBJ-f4MihX-f52qZA-f4MbYa-f52vxq-ep1dqB-ep1BJe-f52tq3-epWR8b-f4Mjhr-
9MuJr9-xDnmB7-zkc8th-8io8xJ-9W6ZAh-N2XMB-7gLfai-7jEbyk-7gZbAx-7hGBX8-7jsgui-7k1aJJ-
7joTpn-7jZhxs-7jsLYw-7k2fzQ-7jWvMM-7k1sUL-7m5LEk-9dfqyk-k7WJsH-k7YykW-k7W4HF-
k7W3gH/ (Nov. 29, 2015).

17. Credits continued
• IMAGE: How to Use Visuals in Your Content Marketing. Flickr.
www.flickr.com/photos/122313157@N06/15188146475/in/photolist-dSxX4V-4BVGEf-ongS3Z-
dUnhTu-dUgcAc-e1EPSV-e3z2Af-qMxVBa-p98dNp-e3tjUp-nMmfn9-dvDQK8-4q6Bwa-dUn75w-
dMzj7S-aid5CB-LVrii-dUgFwa-ejA8CH-nj67YC-64ExqA-xUumnD-7TEm1c-daTqKi-cnQ5s-zEvhfu-
rrh4e4-81XUz2-8224qb-8224sm-81XUAx-dUgjUX-8224oy-5LyJfK-xBNU9t-kC7Y62-kxb4ad-
49Qom8-uX6bGr-63qcd5-64AgUK-qPNv8X-64Ah5Z-e8tfwa-p1b3TW-g9xugp-cGsZG9-hvZw2b-
wXDbYx-nugicY/. (Nov. 30, 2015).
• IMAGE: Microsoft. Twitter. https://twitter.com/microsoft/status/601765150241255424/. (Nov.
29, 2015).
• IMAGE: The Social Lights. “Social Media for Business.” http://www.thesocial-lights.com/social-
media-for-business-infographic/ (Dec. 1, 2015).