This document discusses user centered design and content strategy for digital experiences. It explains that content strategy involves understanding not just the content itself, but also the why, for whom, when, how, with what means, where, and how often of the content as well as next steps. It notes most organizations fail to provide adequate content and discusses how content streams, devices, and directions must be managed. The document advocates taking a multi-disciplinary team approach and describes the key phases of a user experience centered content strategy as understand, explore, define, and build.
19. 19
Well written
Not well written
RelevantNot relevant
Forget it
Forget it
Yes, Please!
Improve
Audun Rundberg –
http://www.slideshare.net/audunrundberg/confab-london-audun-2013
Why – how does itrelate to the why of your site. Why does this page exist?For whom – stakeholders & usersWhenHow – Tone of voiceWithwhat means – picture, infographic, text, tableWhere - channelsHow often doyoupublish but alsohowoften do you review entire contentWhat next – how to handle content that is archived
Content structure – metadata, fields,instances of the copyProcesses – editorial workflow (approval, publication)Governance – strategicdecisionsChannels -
Whynow?
Many of the speakers sketched out the evolution of the last 10 years of the internet.Complexity
> fixing this is likeperforming a hearttransplantationwhile running a marathon.It’s never easy but everythingyou do will help
Stool (GinnyReddish - Navigation and search, design, and technology are the three legs of a stool. In the stool sits the content: what your visitors are coming for. Why do we spend all of our time building the stool, then all-but ignore what the stool is built to support?)See link fromtweet: the page does notexistanymore
Contentstrategyframework
Do we allneed to become copywriters? – No!
PM CopywriterUX designerDeveloperVisual designer
RedundantOutdatedTrivial
Refer to guythat has read the entire intranetOthercritirium: whatwoulditcost to fix it (5$ threshold)
Sarah Richards - Revolutionising Government Content (Slideshare)
LeisaReicheltA Practical Guide to Strategic User Experience (Slideshare)Enablesyou to draft your content from the very start. See the content in its real context