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Content Modeling: What, Why, and How

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I spoke at tcworld India conference 2014, on 'Content Modeling'. My presentation included:
- What is Content Modeling
- Why it is important
- Content Types, Metadata, Taxonomy
- Adaptive Content
- System Rules, Reuse
Fortunately, we are talking about Content Modeling

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Content Modeling: What, Why, and How

  1. 1. Text 1 Vinish Garg @vingar tcworld India Conference 2014, Bangalore. What. Why. How. Content Modeling
  2. 2. Text 1 tcworld India Conference 2014, Bangalore. Content is Everywhere Vinish Garg, @vingar • Web • Print • Phone • Social • Airports • Banks Media The hat changes!
  3. 3. Text 1 tcworld India Conference 2014, Bangalore. • Fortunately: We know what we need to do • Unfortunately: “Content models appear to be the black sheep of information architecture”, Cleve Gibbon We are reluctant to accept that we need to change • Fortunately: We are talking about Content Modeling Good Times Ahead Vinish Garg, @vingar
  4. 4. Text 1 tcworld India Conference 2014, Bangalore. Primarily: Designing structured content What is Content Modeling Content Types Metadata Taxonomy Technically: Formal representation of structured content, to define and integrate content types and their Inter- relationships Vinish Garg, @vingar Lifeblood of UX
  5. 5. Text 1 tcworld India Conference 2014, Bangalore. Structured Content • Providing structure to content • Discrete content chunks that can be combined in different ways for different platforms. Vinish Garg, @vingar • Content Modeling: The process of defining what your content is and of organizing these content types in chunks • Leads to effective content management and gives us publishing flexibility
  6. 6. Text 1 tcworld India Conference 2014, Bangalore. Content Types Consultant, Service Provider Informational Pages, Team, Solutions, News, Articles, Blog Vinish Garg, @vingar Non Profit Programs, Events, Sponsors, Blog, VolunteersUniversity Courses, Industries, Candidates, Faculty, Webinars
  7. 7. Text 1 tcworld India Conference 2014, Bangalore. Metadata • Data about data • Information about the content, to provide, structure, context, and meaning Metadata and Content Types • Examples: Mega menus in ecommerce, top rated products, customer who bought A also bought B Vinish Garg, @vingar
  8. 8. Text 1 tcworld India Conference 2014, Bangalore. Metadata Vinish Garg, @vingar Content Type: News Interconnected Content Types
  9. 9. Text 1 tcworld India Conference 2014, Bangalore. Metadata Vinish Garg, @vingar
  10. 10. Text 1 tcworld India Conference 2014, Bangalore. Taxonomy Hierarchical list of controlled terms that enables us to classify, manage, and retrieve content Taxonomy and Content Types Vinish Garg, @vingar • Not a base to plan content types Examples • Filters in ecommerce, Categories in a blog
  11. 11. Text 1 tcworld India Conference 2014, Bangalore. The Real Challenge: Adaptive Content Vinish Garg, @vingar Adaptive content ensures that content is displayed to users according to the platform, display size, and context, intentionally • Responsive design does not address it • Platform independent custom metadata for each device • Writers create content for a package, not for a page • Multiple display templates Chunks, not blobs 
  12. 12. Text 1 tcworld India Conference 2014, Bangalore. How ‘Content Modeling’ • Identify Content Types: Content Inventory • Structure for ‘Granularity’ • Chunks, not blobs (RIP WYSIWYG) • Responsive and Adaptive • System Rules • Reuse • Relationships between all content types Vinish Garg, @vingar
  13. 13. Text 1 tcworld India Conference 2014, Bangalore. Benefits • Brings together different teams, for common understanding • Compliance, Accessibility (screen readers) • Future Proofing • Findability Vinish Garg, @vingar
  14. 14. Text 1 tcworld India Conference 2014, Bangalore. Fortunately We are Talking about ‘Content Modeling’ Me Too  Vinish Garg, @vingar
  15. 15. Text 1 tcworld India Conference 2014, Bangalore. References • Content Strategy for Mobile, Karen McGrane • http://www.slideshare.net/rlovinger/content-modelling- 2013lite?from_search=5#, Rachel Lovinger and Cleve Gibbon • http://www.enjoytechnicalwriting.com/2013/08/content-inventory-the- quantitative-content-audit/, Vinish Garg • http://www.slideshare.net/reduxd/modeling-structured-content-ias13- workshop, Mike Atherton • http://www.slideshare.net/rahelab/content-typing-flows-and-models- workshop, Rahel Anne Bailie Vinish Garg, @vingar
  16. 16. Vinish Garg tcworld India Conference 2014, Bangalore. Disclaimers and Copyrights This presentation is a copyright work of vhite systems. All artwork and graphics used in this document are the property of their respective owners, and its use is purely for non-commercial use, solely for this presentation purpose. Questions? • Email: vinish.garg@vhite.com • Business Website: http://www.vhite.com • Blog: https://medium.com/you-too • Twitter: @vingar • LinkedIn: http://www.linkedin.com/in/vinishgarg • Location: Chandigarh, INDIA 15

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