Content Strategy Basics. Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used

1. USAMA FAYYAZ
3830-FBAS/BSSE/F-18B

2. CONTENT STRATEGY

3. WHAT IS CONTENT STRATEGY?
“Content strategy means a high-level vision (plan) that guides
future content development to deliver against a specific business
objective. its main focus is creating and distributing valuable,
relevant, and consistent content to attract audience and earn
profitable customer action”.

4. WHY CONTENT STRATEGY IS
IMPORTANT?
If you skip the strategy and go straight to delivery,
you're in danger of creating content which could
either confuse or alienate our audience, or fail to
reach them at all thus impacting our brand

5. TO DEVELOP A CONTENT STRATEGY, WE FIRST
NEED TO DO OUR RESEARCH.

6. THERE ARE THREE TYPES OF
RESEARCH
1. COMPANY RESEARCH
2.CUSTOMER RESEARCH
3.COMPETITOR RESEARCH

7. COMPANY RESEARCH
This research is about the company we are working for
or are trying to promote. the things we try to find out in
this one is why what are our values and core strength
what is the main and objective of company and how to
achieve it

8. CUSTOMER RESEARCH
During the customer research phase, our
goal it to understand the wants, needs, and
purchasing journey of our customers. we
also want to understand more about how,
where and when they consume content.

9. Competitor research
In competitor research we try to find the weakness and
strong point of our rivals like what are their strategies how
much profit are they making and how they are
communicating to their customers all these help us in
devising our own counter plan.

10. TO DEVISE AN EFFECTIVE CONTENT
STRATEGY WE MUST CONSIDER A
FEW THINGS

11. 1. WHOM YOU'RE CREATING CONTENT FOR
2. THE PROBLEM IT IS GOING TO SOLVE FOR THE AUDIENCE
3. DISTINCTIVE FEATURE IN OUR CONTENT
4. FORMAT OF THE CONTENT
5. WHERE WILL CONTENT BE PUBLISHED
6. MANAGING CREATION AND PUBLICATION

12. THERE ARE SOME GOALS WHICH WE MUST
FOLLOW IN ORDER TO ACHIEVE OUR
AMBITIONS IN FIELD OF CONTENT
STRATEGY

13. DEFINE YOUR GOALS
LISTEN TO YOUR CUSTOMERS
AMPLIFY YOUR CONTENT
DEVELOP A DISTRIBUTION STRATEGY

14. Creating a great content strategy isn’t rocket science,
but it can be quite challenging to implement. Expect
to encounter a lot of challenges and hardships.
Once you have a recipe for success, though, all
you’ll have to do is rinse and repeat to see the kind
of audience growth you’ve always dreamed of.
CONCLUSION

15. THANK YOU
STAY BLESSED