The document defines a job and role, focusing on the responsibilities of a marketing manager and sales manager within an organization. It outlines the sales process, key contributions to self and organization, and tasks related to market analysis and marketing strategy development. Moreover, it emphasizes the importance of relationship-building, customer journey management, and the establishment of a marketing-led ethos.

3. DEFINATION
 JOB: A related set of tasks carried out by a
person to achieve a purpose.
 Role: A set of expected behaviour
patterns attributed to someone occupying
a given position in organization

4. Job Role
 As a marketing manager, it would be your job to
plan the best ways of promoting your employer's
products, services or brand. If you’re organized
and love communicating messages and ideas,
this could be the job for you

5. The sales process
1. Prospecting & Qualifying
2. Pre approach (pre call planning )
3. Approach
4. Presentation & Demonstration
5. Overcoming Objections
6. Trial close / Closing the sale
7. Follow –up and Service.

6. Contribution to Self
 Planning
 Organizing
 Training
 Motivating
 Controlling
 Leading

7. Contribution to Organization
 A sales manager is responsible
for meeting the sales targets
of the organization through effective
 He is the one who takes major
decisions for his team. He should
act as a pillar of support for them
and stand by their side at the hours
of crisis planning and budgeting.
 As a sales manager, one should
maintain necessary data and records
for future reference.

8. Contribution to Social
 Meet new people – Set goals to increase
your team’s followers/connections by
“x” people weekly.
 Learn about others and begin to develop
relationships – As you connect with others,
you will have full access to their social profiles.
Engage (converse) with them on this platform.
 Educate – Share with your connections
educational articles regarding your product or
services that can be found on your website in
addition to industry educational articles that
can be found on other trusted source sites.

9. The types of tasks
 Researching and analyzing market trends
 Identifying target markets and how best to reach them
 Coming up with marketing strategies
 Planning campaigns and managing budgets
 Organizing the production of posters and brochures
 Designing social media strategies
 Attending trade shows, conferences and sales meetings
 Making sure that campaigns run to deadline and are on
budget
 Monitoring and reporting on the effectiveness of
strategies and campaigns
 Managing a team of marketing executives and
assistants

10. Responsibility
 Installing a marketing led ethos throughout
the business
 Understanding current and potential
customer
 Managing the customer journey
 Developing the marketing strategy and plan
 Managing agencies
 Measuring success
 Managing budget
 Enduring timely delivery
 Developing guidelines
 Making customer focused desicions

11. As Sales Manager
• S-specific
• M-measurable
• A-achievable
• R-realistic
• T-time bound