This social media class covers Facebook and Twitter. For Facebook, it discusses the difference between pages and profiles, types of content to post, tools like ads and apps, and design elements. It also covers administering a page. For Twitter, it discusses what Twitter is, how to set up a profile, how to gain followers by sharing content, and examples of effective Twitter accounts. The class includes lectures, Q&A sessions, and workshops for both Facebook and Twitter.

1. Social Media Class:
Facebook & Twitter
Wednesday, April 17, 2013

2. Facebook Lecture

3. Pages & Profiles
• What’s the difference between a page & a profile?

4. Content
• Posting frequency
• Posting types
– Photos
– Links
– Video
– Events
– Tagging
– Sharing
• Dos & Don’ts
• Sharing Content
– Friends
– Other pages
– Social networks

5. Tools
• Ads & promoted posts

6. Tools
• Custom apps

7. Tools
• Offers, events, polls

8. Admin
• Highlighting & pinning
• Analytics
• Adding Admins
• Admin settings
– Admin panel
– Moderating
– Messages
• Liking other pages

9. Design
• Cover photo
• Profile picture
• Tabs
• Rules, regulations

10. Facebook Q & A

11. Facebook Workshop

12. Take a break!

13. Twitter Lecture

14. What is Twitter?
• Why you should use it

15. How to set up a profile
• Choosing a twitter handle
• Profile
– Photo
– Header
– Name, location, bio
• Design
– Background
– Colors

16. Populating
• Where to find content
• How to post content
– Hashtags
– Short Links
– @ replies
– ReTweeting
– DMs

17. How to gain followers
• Follow people
• Mention people
• Retweet other people’s tweets
• Share quality content

18. Examples
• Personality, humor
• Customer services
• Expert
• Chats
• Tips

19. Examples
• Southwest Airlines

20. Twitter Q & A

21. Twitter Workshop

22. Thank You!
@theabbiagency
@connieaguilar
@nicolerosedion
@tywhitaker