From Stacy Minero, Managing Director of Content Strategy / Mindshare / Twitter: @slminero Captures Inspirational and thought provoking points of view about the content marketing space, from storytelling to audience development. Includes comments and quotes from industry thought leaders including Adam Bain (Twitter), Shane Snow (Contently), Rob Master (Unilever), Erin McPherson (Maker Studios), Rich Antoniello (Complex Media), Robert Kyncl (YouTube) and Jon Steinberg from BuzzFeed. All of these rich points of view are visualized to telegraph the statement or sentiment.

1. PHOTO
BY
XAVIER
FLORENSA
/
UPLOADED
ON
FLICKR
7
FOR
AMAZING CONTENT QUOTES
FOR YOUR NEXT COCKTAIL PARTY
Stacy Minero / Managing Director / Content Strategy
Mindshare

2. NUMBER ONE
RULE OF
STORYTELING:
MAKE ME
CARE.
SHANE SNOW, CONTENTLY

3. THE BEST WORK
ENGAGES AND INSPIRES
AND MOVES PEOPLE
NOT JUST THE METRICS.
ADAM BAIN, TWITTER

4. EVEN THOUGH WE’RE
LIVING IN AN INFINITELY
MORE COMPLEX…
TECHNOLOGICALLY
ADVANCED TIME
NOTHING WILL EVER
REPLACE THE POWER
OF A GREAT IDEA.
ROB MASTER, UNILEVER
ROB MASTER, UNILEVER

5. PHOTO
BY
KEITH
LLOYD
DAVENPORT
MOBILE IS THE ONLY THING
THAT MATTERS.
AND MOBILE REQUIRES
GREAT CONTENT MARKETING.
JON STEINBERG,
BUZZFEED

6. YOU HAVE TO FOCUS ON
AUDIENCE DEVELOPMENT
AS MUCH AS YOU FOCUS ON
CREATING CONTENT.
ROBERT KYNCL, YOUTUBE

7. WE’RE CREATING
CONTENT AROUND
SUB-CULTURES
NOT CONTENT
THAT’S GENERIC
AND UBIQUITOUS.
RICH ANTONIELLO,
COMPLEX MEDIA

8. LICENSED
VIA
GETTY
IMAGES
WE ARE IN THE MIDST OF
A GLOBAL MEDIA
TRANSFORMATION
AS TRADITIONAL
CREATION & DISTRIBUTION
MOVES TO SCALABLE,
DIGITAL-FIRST PLATFORMS
ERIN McPHERSON,
MAKER STUDIOS

9. SOURCES
Shane Snow, Contently [@shanesnow] // BOLO Conference (2013)
Adam Bain, Twitter [@adambain] // SXSW Interview with Simon Bond (2013)
Rob Master, Unilever [@robj76] // “Online All-Star Marketers,”MediaPost (2011)
Jon Steinberg, BuzzFeed [@jonsteinberg] // NewsCred Content Marketing Summit
(2013)
Robert Kyncl, YouTube [@rkyncl] // “YouTube Channel Guide Robert Kyncl Talks
About What’s Working, What Isn’t,” AllThingsD (10/7/2012)
Rich Antoniello, Complex Media [@richantoniello] // Business Insider (9/13/2013)
Erin McPherson, Maker Studios [@erin_mcpherson] // “Yahoo Video Head
McPherson Heads for Maker Studios,” AllThingsD (11/11/2013)
Curated by Stacy Minero [@slminero}