Content marketing for your nonprofit doesn’t have to be difficult. You can reuse and repurpose content. You have more content at your fingertips that you realize. I promise. We’ll talk about how nonprofits can repurpose content from marketing materials, incorporate user-generated content, refresh older content, and more. In this media age everyone is a publisher -- even nonprofits. Blog Post here: https://givewp.com/content-hacks-nonprofits/

1. Content Hacks
for Nonprofits
@YouTooCanBeGuru

2. Repurpose Content by
Breaking It Down
@YouTooCanBeGuru

3. What marketing materials do you have? You may
have no marketing materials, and that’s okay. But
maybe your business creates flyers or mailers that
you send out. Those mailers and brochures are just
teeming with content that you can use on social or
your website.”
~ Alex Vasquez, Digisavvy
@YouTooCanBeGuru

4. Example:
“How do I get people to
watch all of these videos?”
@YouTooCanBeGuru

5. Get Interviews.
@YouTooCanBeGuru

6. “How many of you work for
nonprofit organizations that
impact human beings?”
@YouTooCanBeGuru

7. @YouTooCanBeGuru

8. Dust & Refresh.
@YouTooCanBeGuru

9. “Natural language, words and phrases
your audience would use when
searching for information lies at the
core of semantic search.”
~ Pawel Grabowski
@YouTooCanBeGuru

10. User-Generated Content
@YouTooCanBeGuru

11. @YouTooCanBeGuru

12. Brainstorming Session.
@YouTooCanBeGuru

13. @YouTooCanBeGuru
Thank You!
bridgetwillard.com