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Where do I start with my product design
This document outlines 6 questions to consider when turning a product idea into reality. The questions address determining a business and product name, identifying customer needs, evaluating commercial viability, prototyping the idea, creating a business plan that defines the vision, mission, customers, funding, marketing and schedule. Developing answers to these questions helps establish the legitimacy and commercial potential of a product idea.
Where do I start with my product design
- 1. 6 questions toask when turning your product idea into something real Swipe to find out
- 2. Do you havea name for your business & product? If you have settled on a business and product name, have you registered the business name? What about a trademark? A domain name? Social handles? Do this early to save yourself hassle & money when it's time to launch! #1
- 3. What need /problem are you trying to solve? Is there a product on the market that already exists? Who would your competitors be? Do your research to make sure you can answer these questions. What problem are you trying to solve? #2
- 4. Who are they?How will they engage with this product? Do they REALLY need/want it? How and where will they purchase it? How much will they spend? Have you determined who your future customer is? #3
- 5. How much willyour product cost to design, manufacture and dispatch? How long will it take to make a return on investment? How will you fund this venture? (Hint: We can sense-check your idea and its execution to determine if your idea is commercially viable) Is your idea commercially viable? #4
- 6. By getting youridea down on paper, or creating a prototype you can evaluate and critique the legitimacy of your idea. There are loads of factors to consider - material selection, manufacturing techniques, user safety, the environment it will be exposed to... The list goes on! Can you sketch your idea or create a mock-up? #5
- 7. What is yourvision, mission and product solution? Who is your customer? How are you going to fund this venture? What is your marketing plan? What are you KPI's? What is your schedule & go-to-market plan? Get your plan down on paper. Make a business case for it. There are loads of free resources available online to help you generate a business plan. Have you got a plan? #6
- 8. Even if youhaven't ticked all these boxes we have Starter Packages that can help you take your idea further. Hit us up to find out more!