Targeting Your Target
Audience with Twitter Data
Richard Baxter
Founder, SEOgadget.com
The not-very-inbound
way to market your site.
Crap marketing does
not work.
Let's do some real
marketing…
I want to find out where
my target market is
I want to find out what
they are sharing
I want to know who to
contact
I want my stuff to be a
success
Really targeted outreach
Who are
you
targeting?

What are
your target
audiences
sharing?

Identify +
recruit

Be there

in...
How SEOgadget uses
#RTO
50
45
40
35
30
25
20
15
10

5
0

Count of
Domain
30
25

20
15
10
5
0

Count Of
Occurrenc
e
80
70

60
50
40
30
20

Count
of
shares

10
0

Data: Websites shared by CTOs based in London on the 10th October 2013
800
600
400
200
0

instagram.com

facebook.com

youtube.com

foursquare.com

pinterest.com

twitpic.com

vine.co
Authentic websites.
Relevant audience.
Those sites are better for
SEO, too.
80
70
60
50

Twitter Shares

40

Google Search
Results

30
20
10
0
Average Domain Authority
Did you notice we
didn’t use Google?
Here's how to do it.
http://seogadget.com/tools/seogadget-for-excel/
Fetch your data.
GO TO: https://dev.twitter.com/apps/new
Find your audience
#MozCon
How do I find out what
these people are
sharing?
filter:links
from:someone
OR from:someone else
OR from:some other person
So, you just need to build
a search query in twitter.
http://bit.ly/followerwonkfetcher
Click run!
Now your analyst can
work with the data in
Excel.
http://bit.ly/seog48
Know who to contact.
Author

Followers

Tweet

User
Entity
Data

Shared
URL

Domain

Social
stuff
#MozCon
use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api
The results of my own
outreach with this
data…
0
blog.bufferapp.com
blog.mindjet.com
techcrunch.com
instagram.com
mashable.com
blogs.hbr.org
advanced-…
joel.is
news.blin...
You want your stuff to
be a success.
Don’t ask your
colleagues to share
your stuff.
Recruit the input of an
expert and do the
outreach first
Never Fail Outreach:

Discovery

Creative
Planning

Proof of
Concept

Stakeholder
Recruitment

http://seogadget.com/never-...
Thank you for listening!
seogadget.com/blog
makes no warranties, express, implied or statutory, as to the information in this presentation.
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
Really Targeted Outreach from Richard Baxter (SEOgadget)
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Really Targeted Outreach from Richard Baxter (SEOgadget)

  1. 1. Targeting Your Target Audience with Twitter Data Richard Baxter Founder, SEOgadget.com
  2. 2. The not-very-inbound way to market your site.
  3. 3. Crap marketing does not work.
  4. 4. Let's do some real marketing…
  5. 5. I want to find out where my target market is
  6. 6. I want to find out what they are sharing
  7. 7. I want to know who to contact
  8. 8. I want my stuff to be a success
  9. 9. Really targeted outreach Who are you targeting? What are your target audiences sharing? Identify + recruit Be there influencers Search: "really targeted outreach"
  10. 10. How SEOgadget uses #RTO
  11. 11. 50 45 40 35 30 25 20 15 10 5 0 Count of Domain
  12. 12. 30 25 20 15 10 5 0 Count Of Occurrenc e
  13. 13. 80 70 60 50 40 30 20 Count of shares 10 0 Data: Websites shared by CTOs based in London on the 10th October 2013
  14. 14. 800 600 400 200 0 instagram.com facebook.com youtube.com foursquare.com pinterest.com twitpic.com vine.co
  15. 15. Authentic websites. Relevant audience.
  16. 16. Those sites are better for SEO, too.
  17. 17. 80 70 60 50 Twitter Shares 40 Google Search Results 30 20 10 0 Average Domain Authority
  18. 18. Did you notice we didn’t use Google?
  19. 19. Here's how to do it.
  20. 20. http://seogadget.com/tools/seogadget-for-excel/
  21. 21. Fetch your data.
  22. 22. GO TO: https://dev.twitter.com/apps/new
  23. 23. Find your audience
  24. 24. #MozCon
  25. 25. How do I find out what these people are sharing?
  26. 26. filter:links from:someone OR from:someone else OR from:some other person
  27. 27. So, you just need to build a search query in twitter.
  28. 28. http://bit.ly/followerwonkfetcher
  29. 29. Click run!
  30. 30. Now your analyst can work with the data in Excel.
  31. 31. http://bit.ly/seog48
  32. 32. Know who to contact.
  33. 33. Author Followers Tweet User Entity Data Shared URL Domain Social stuff
  34. 34. #MozCon
  35. 35. use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api
  36. 36. The results of my own outreach with this data…
  37. 37. 0 blog.bufferapp.com blog.mindjet.com techcrunch.com instagram.com mashable.com blogs.hbr.org advanced-… joel.is news.blinkbox.com gawker.com venturebeat.com performinsider.com blog.lift.do saastr.com worldobserveronline… variety.com thenextweb.com kottke.org lifehacker.com zenhabits.net siliconangle.com blog.kissmetrics.com blog.kippt.com stratechery.com ibeconnects.com sfy.co jonyiveredesignsthin… en.wikipedia.org online.wsj.com science.time.com cmo.com brw.com.au twitpic.com business.time.com readwrite.com songza.com blog.hubspot.com isotropic.org unbounce.com blog.trendrr.com m.vanityfair.com econsultancy.com mobile.smashingma… exp.lore.com michaelhyatt.com hollykl.newsvine.com blog.capwatkins.com elitedaily.com resources.limelight.c… websuccessteam.com latinafatale.com vooza.com wronghands1.wordp… supportops.co e27.co blog.contentforest.com videos.digg.com jobs.bufferapp.com 50 45 40 35 30 25 20 Count of Domain 15 10 5
  38. 38. You want your stuff to be a success.
  39. 39. Don’t ask your colleagues to share your stuff.
  40. 40. Recruit the input of an expert and do the outreach first
  41. 41. Never Fail Outreach: Discovery Creative Planning Proof of Concept Stakeholder Recruitment http://seogadget.com/never-fail-content-promotion/ Production Placement
  42. 42. Thank you for listening! seogadget.com/blog
  43. 43. makes no warranties, express, implied or statutory, as to the information in this presentation.

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