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Buildinng and Keeping A Good Rep in the Web 2.0 World


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Presentation for the Georgia chapter of the Public Relations Society of America 2nd annual Practical Perspectives conference

Published in: Business, Technology
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Buildinng and Keeping A Good Rep in the Web 2.0 World

  1. 1. Presented by: Brent Leary, CRM Essentials
  2. 2. Social Computing – Web 2.0 – Business Web <ul><li>Social computing is a social structure in which technology puts power in communities, not institutions. </li></ul>
  3. 3. Web 2.0 keys <ul><li>social networking </li></ul><ul><li>bookmarking </li></ul><ul><li>tagging </li></ul><ul><li>mashups </li></ul><ul><li>direct communication </li></ul><ul><li>mass collaboration </li></ul><ul><li>rich content </li></ul><ul><li>easy syndication </li></ul><ul><li>search </li></ul><ul><li>mobile </li></ul>
  4. 4. Web 2.0 - 21 st Century Networking
  5. 5. Growth of Social Media
  6. 6. Relevance Matters
  7. 7. Quick Ways to Build Your Rep <ul><li>Commenting </li></ul><ul><li>Profiling </li></ul><ul><li>Participating </li></ul>
  8. 8. 6 of 8 people found the following review helpful
  9. 17. Web 2.0 Participation – An example <ul><li> </li></ul>
  10. 20. <ul><li>Social Bookmarking </li></ul><ul><li>Tagging </li></ul><ul><li>Community participation </li></ul>
  11. 23. Social Network for Entrepreneurs <ul><li>Social Bookmarking </li></ul><ul><li>Tagging </li></ul><ul><li>Small Business Community Participation </li></ul>
  12. 27. Participating in Industry Wikis <ul><li>Hanging with the experts </li></ul><ul><li>Guru-ing….. </li></ul><ul><li>Mass Collaboration </li></ul>
  13. 30. YouTube <ul><li>A video is worth 1,000,000 views </li></ul><ul><li>Yes… it IS for business </li></ul><ul><li>Watch Your Back!!! </li></ul>
  14. 34. <ul><li>The YouTube of Powerpoint Presentations </li></ul>
  15. 39. 2 nd Life <ul><li>Don’t Call Me Brent, call me….. </li></ul>Armmand Hammerer
  16. 41. Search: From Hunted to Hunter – What’s Your GQ? <ul><li>5.3 billion internet searches were performed in February 2006 </li></ul><ul><li>Average web user performed 43.1 searches </li></ul><ul><li>Businesses of all sizes are expected to spend $5 billion dollars advertising on search engines </li></ul><ul><li>When your site is shown in both organic and paid results for a search, searchers click one of your listings more than 90 percent of the time </li></ul><ul><li>43% of search engine users are seeking local merchants to buy something offline </li></ul>
  17. 43. RSS and Web 2.0 Blogs Wikis Social Tagging/ Bookmarking – [Folksonomies] Podcasts iTunes iPod Wiki updates New blog entries Newly tagged sites RSS Reader
  18. 44. Blogging + Podcasts + RSS = REACH! Blogging Podcasting RSS
  19. 50. Power of Web 2.0 <ul><li>Where’s Newsweek? </li></ul><ul><li>Who’s Jeff Nolan? </li></ul>
  20. 57. New tools of the trade
  21. 63. Thank You! <ul><li>Brent Leary </li></ul><ul><li>[email_address] </li></ul><ul><li>Corporate Website </li></ul><ul><ul><li>WWW.CRM-ESSENTIALS.COM </li></ul></ul><ul><li>Blog </li></ul><ul><ul><li>WWW.BRENTLEARY.COM </li></ul></ul><ul><li>Radio Show Website </li></ul><ul><ul><li> </li></ul></ul>
  22. 64. <ul><li>Saturdays @ 4PM on 1160AM WCFO Atlanta </li></ul><ul><ul><li>OR </li></ul></ul><ul><ul><li> </li></ul></ul>For More Show Info: