Introduction John Dickens Internet Consultant Company Godjira, websites and interesting things on the Internet Run you through an introduction as to what Social media is, how it works and how you can use it
What are the things that define what a social media? Create an online network or community with which you can interact
Twitter 140 character micro-blogging service Funded by venture capital Broadacst to the world, tweets automatically appear in your friend's feed or stream Searchable and run saved searches Use in desktop applications like tweetdeck or on mobile devices (phones)
Facebook way to contact friends share links and update your current activities Facebook have provided pages for business. They want you to use these. Links to your website, photos events and news. Less formal. The imperative is they want you to buy Adverts (more on that later)
LinkedIn Business oriented social network. Status feed, groups within which you can interact with others. Recently brought out a business page, aping Facebook. Business description, services, products, events. Premium membership to make more contacts Adverts (more on that later).
Minority Report Tom Cruise, full size hologram offering a product based on his identity by retinal scan Facebook and LinkedIn
Social Media What is it? How can I use it? How does it work?
You get a network of friends and followers What's the same? You get a feed of the latest news You can broadcast your latest status to your friends You can repeat your friends status
Searchable live data Feed of news Publish links to news articles Run saved searches Global Helpdesk Use other applications
Personal Page Business Page Events Adverts Play the game by their rules
Profile Page Groups Business oriented Business page Events Adverts
What's the point? It doesn't matter what you think The Question is do your customers use it? If your customers are on Facebook, can you put your products or services in front of them? Starbucks have 19 million followers of their Facebook page Facebook has more than 600 million active users Twitter has 190 million users , generating 65 million tweets a day and handling over 800,000 search queries per day.
Networking You can use Social media for networking Expand your circle, make contacts, make allies Knowledge is power
You can use Social Media for Marketing Marketing Tell your customers, what you are doing Tell your customers what your latest offers are Demonstrate what makes you different Light, subtle touches that go towards converting prospects in to customers
You can use Social Media for advertising Advertising Demographically targeted advertising Interest targeted advertising Males aged 18-35 with an interest in Football in Wiltshire Pay per click advertising
What Should I do? Get a Facebook page for your business Update your LinkedIn profile and create a page for your Business Run some searches in Twitter and see what you think
How we can help Build your Facebook page Link your news feed to Twitter and Facebook Create a marketing campaign Give you Training