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About Method Marketing
- 2. CONTENTS Who We Are Meet the Team What We Do What Is Content Marketing? The Content Marketing Process Case Study Next Steps
- 3. Method Marketing CONTENT MARKETING THAT DRIVES RESULTS Mission To help organisations use content strategically. We want to maximise your revenue and minimise waste. Values Sustainable & Ethical Honest Approachable Quality Expert 1. 2. 3. 4. 5.
- 4. Meet the Team CONTENT MARKETING PROFESSIONALS WITH MORE THAN 25 YEARS OF EXPERIENCE Lucy Mowatt Founder As a former magazine editor and journalist, Lucy has worked alongside brands such as Center Parcs, AGA and Moneywise. During her 15-year career, she has created strategies and marketing plans for several brands and produced articles, podcasts and videos for a plethora of organisations. Claire Price Content Marketing Executive With more than 10 years' experience working as an editor and content marketing executive, Claire has created marketing materials for a wide range of platforms. Her specialism is creating long-form, thought-leadership content.
- 5. Ensuring businesses achieve their full potential with online and offline content Content Marketing Strategy Helping you engage your audiences across a range of platforms Social Media Strategy Creating high-quality, accurate copy for a range of platforms, both online and off. Content Production & Copywriting Enabling your business to successfully implement its marketing plan External Marketing Manager What We Do
- 6. What Is Content Marketing? A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content
- 7. CONVERSION RATES higher for businesses that use content marketing Kapost data 6X
- 8. We work with you to identify objectives, opportunities and industry trends. Marketing Audit The Content Marketing Process HOW DOES IT WORK? We generate a strategy to reach your objectives within a realistic time frame. Strategy Development We create a content marketing plan able to deliver results on time and on budget. Tactics Defined
- 9. Position 1 for key search term Increased search visibility by 18% 6% increase in organic traffic 169% increase in linking domains Case Study HATCH BRENNER SOLICITORS THE RESULTS Hatch Brenner has a small marketing team managing a large number of platforms. As such, it struggles to maintain a presence on key channels. The company engaged Method Marketing to provide content marketing support, with the main aim of ranking in top positions for key local search terms. THE CHALLENGE Audit current activities Identify content optimisation opportunities Improve content on key pages Secure backlinks Provide social media support THE SOLUTION
- 10. Want To Know More? Method Marketing, St George's Works, 51 Colegate, Norwich, NR3 1DD 0330 0430 736 hello@methodmarketing.org methodmarketing.org GET IN TOUCH TO FIND OUT HOW METHOD MARKETING CAN HELP YOU