Content Marketing Case Study - The ClickUp Content Marketing Strategy

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Today, when you search for ‘best project management platforms’ on Google at least 5 of the top 10 resources that appear, mention ClickUp. ClickUp has achieved this in just the first 5 years of its journey. Apart from having a great product, content marketing seems to have been a game changer for this SaaS company. ClickUp's approach to content marketing is very different from the traditional B2B content marketing tactics. In this content marketing case study, we've tried to get a closer look at the company's take on content and product-led growth. Some key characteristics of ClickUp's content plan that you'll find in this slideshow are - - Product-led growth and product-led content marketing all the way - Eyes on the right audience personas - User insights to help deliver better content - Resources and videos for ClickUp users - Turning ClickUp alternatives into a competitive advantage - Engaging users on YouTube and Social media - B2C marketing tactics for a B2B company Read the complete article - https://blog.narrato.io/content-marketing-case-study-why-the-clickup-content-marketing-strategy-clicked/

Marketing

Product-led growth and product-led
content marketing all the way
01
Every post on their blog is product-led content
A dedicated Product category on the blog shares use cases,
case studies, and more on the product.
narrato

With clear audience personas, ClickUp can leverage the
right keywords to meet users’ search intent.
Helps target relevant prospects
02
Eyes on the right audience personas
narrato

User insights to help deliver better content
03
ClickUp constantly gathers user feedback to improve
their product and achieve product-market fit
User insights help create valuable content too
narrato

04
Resources and videos for ClickUp users
ClickUp has a huge library of resources – self-serve
demos, tutorials, on-demand webinars, etc.
Also, a video library to help users get started
narrato

Turning ClickUp alternatives into a competitive
advantage
05
The website has a host of comparison pages comparing
ClickUp with competitors
Comparison pages help the website rank for keywords that
their competitors are ranking for
narrato

06
Engaging users on YouTube and Social
media
A wide range of content on YouTube - a mix of
education and entertainment
Social media content that's a perfect fit for each
channel and the audience on it.
narrato

B2C marketing tactics like billboards and bus ads to catch
the attention of individual users.
Individual users can introduce the product to their
organizations/teams.
B2C marketing tactics for a B2B company
07
narrato

THANK YOU
Read the full article: https://blog.narrato.io/content-marketing-case-study-why-
the-clickup-content-marketing-strategy-clicked/
narrato
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Content Marketing Case Study - The ClickUp Content Marketing Strategy

1. CONTENT MARKETING CASE STUDY: WHY THE CLICKUP CONTENT MARKETING STRATEGY CLICKED narrato https://narrato.io/

2. Contents Product-led growth and product- led content marketing all the way Eyes on the right audience personas User insights to help deliver better content 01 Resources and videos for ClickUp users 04 02 Turning ClickUp alternatives into a competitive advantage 05 03 Engaging users on YouTube and Social media 06 B2C marketing tactics for a B2B company 07 narrato

3. Product-led growth and product-led content marketing all the way 01 Every post on their blog is product-led content A dedicated Product category on the blog shares use cases, case studies, and more on the product. narrato

4. With clear audience personas, ClickUp can leverage the right keywords to meet users’ search intent. Helps target relevant prospects 02 Eyes on the right audience personas narrato

5. User insights to help deliver better content 03 ClickUp constantly gathers user feedback to improve their product and achieve product-market fit User insights help create valuable content too narrato

6. 04 Resources and videos for ClickUp users ClickUp has a huge library of resources – self-serve demos, tutorials, on-demand webinars, etc. Also, a video library to help users get started narrato

7. Turning ClickUp alternatives into a competitive advantage 05 The website has a host of comparison pages comparing ClickUp with competitors Comparison pages help the website rank for keywords that their competitors are ranking for narrato

8. 06 Engaging users on YouTube and Social media A wide range of content on YouTube - a mix of education and entertainment Social media content that's a perfect fit for each channel and the audience on it. narrato

9. B2C marketing tactics like billboards and bus ads to catch the attention of individual users. Individual users can introduce the product to their organizations/teams. B2C marketing tactics for a B2B company 07 narrato

10. THANK YOU Read the full article: https://blog.narrato.io/content-marketing-case-study-why- the-clickup-content-marketing-strategy-clicked/ narrato https://narrato.io/

Content Marketing Case Study - The ClickUp Content Marketing Strategy

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