The document provides 12 steps for top executives to become social leaders on LinkedIn. It recommends executives create an effective LinkedIn profile, control privacy settings, and efficiently connect with important contacts. It also suggests using LinkedIn to demonstrate leadership, accelerate sales by connecting with customers, and gain industry insights by staying informed and scouting talent and competitors. The overall goal is to empower executives to leverage LinkedIn for business benefits while maintaining their privacy and priorities.
Marketing Value Proposition and Positioning of Early Stage Technology: Five L...Kikuyu Daniels
Is the communication of value important in the licensing of patented inventions?
Most technology transfer professionals would answer that it is indeed important. When these same professionals are asked how much time they spend marketing patented inventions relative to their involvement in other licensing related activities, there is often hesitation before an answer is offered. Most technology transfer professionals really do not think of the work they perform as involving “marketing” per se. The daily demands of evaluating invention disclosures, patenting inventions, and negotiating license agreements often overshadow the outreach or communication efforts necessary to find new companies suitable to license the inventions. Even so, the importance of identifying and communicating the value of the intellectual property to companies who demonstrate the ability to turn the inventions into commercially successful products as a part of the overall licensing business model simply cannot be overstated.
The specific subset of marketing that involves communication of value for the purposes of demand creation is called marketing communications. This presentation highlights close yet often overlooked relationships between basic concepts of traditional B2B marketing communications and the marketing of early stage technology for purposes of licensing inventions for use in the market as new products and processes. It was developed with University Technology Transfer in mind, but the concepts and techniques presented may prove useful for non-profits, government agencies, and others who license their intellectual property to companies for further development into commercial products.
I gave this presentation in a workshop format at the Massachusetts Institute of Technology TLO (Technology Licensing Office) in April of 2009. I have since revised it and placed here for public viewing. I am interested in any feedback and comments, especially from tech transfer and technology marketing professionals. Please post your comments or private message me with your thoughts regarding this topic and on the presentation itself.
Many thanks to Jane Muir, Associate Director of the Office of Technology Licensing at University of Florida, for sharing with me her wealth of experience in teaching marketing and communications to Technology Transfer Professionals.
How to Create a Strong Value Proposition Design for B2B - It's all about the ...Daniel Nilsson
You need to stand out in 3 seconds - The competition is fierce and you need to be able to catch interest in less than 3 seconds and then keep it. This is true no matter if you are creating a message for a presentation, the web, a speech or a video.
Most likely you do the following misstakes today
- You start a presentation with a company overview
- You start a presentation about your product
- Your webpage is all about your product
ä You have more then 10 words on your power point slide
Tools the super professionals use will be yours
In this presentation you will learn how to create amazing B2B Value Propositions Designs that will not only say what you need to say but will catch the interest of the person you are trying to reach in a totally new way. I will show you 4 tools that the super professionals use and how to use them.
I created this presentation after doing extensive research on how to create a strong value proposition. The data I have reviewed are from marketing experts, Gartner, reports and my own personal experience creating value propositions.
The purpose of the presentation is to share my conclusions on how to build a strong value proposition.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To view a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
Start-ups today rely on ‘maybe’ and ‘I-feel-so’ factors rather on validated data. If you have a ‘great’ product your greatest proof is number of sales. This presentation's objective is to ensure tha you are building your marketing plan in the right direction with the right elements.
Would be glad to hear your thoughts out!
Cheat Sheet Guide to Setting Up Successful LinkedIn Ad CampaignsTodd Hentnick
This guide will help you get a grip on your LinkedIn ad campaigns - covering targeting, your offer, image creation, ad copy, budgeting, and performance evaluation.
How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
Two fundamental truths exist when marketing a startup.
“Nothi Ng kills a bad compaNy faster thaN good marketiNg.”
OnE iS THAT A grEAT PrODUCT ALOnE iS nOT EnOUgH TO SUCCEED.
THE OTHEr iS THAT nO AMOUnT OF MArKETing WiLL MAKE A CrAP PrODUCT gAin A MASS AUDiEnCE.
Marketing Value Proposition and Positioning of Early Stage Technology: Five L...Kikuyu Daniels
Is the communication of value important in the licensing of patented inventions?
Most technology transfer professionals would answer that it is indeed important. When these same professionals are asked how much time they spend marketing patented inventions relative to their involvement in other licensing related activities, there is often hesitation before an answer is offered. Most technology transfer professionals really do not think of the work they perform as involving “marketing” per se. The daily demands of evaluating invention disclosures, patenting inventions, and negotiating license agreements often overshadow the outreach or communication efforts necessary to find new companies suitable to license the inventions. Even so, the importance of identifying and communicating the value of the intellectual property to companies who demonstrate the ability to turn the inventions into commercially successful products as a part of the overall licensing business model simply cannot be overstated.
The specific subset of marketing that involves communication of value for the purposes of demand creation is called marketing communications. This presentation highlights close yet often overlooked relationships between basic concepts of traditional B2B marketing communications and the marketing of early stage technology for purposes of licensing inventions for use in the market as new products and processes. It was developed with University Technology Transfer in mind, but the concepts and techniques presented may prove useful for non-profits, government agencies, and others who license their intellectual property to companies for further development into commercial products.
I gave this presentation in a workshop format at the Massachusetts Institute of Technology TLO (Technology Licensing Office) in April of 2009. I have since revised it and placed here for public viewing. I am interested in any feedback and comments, especially from tech transfer and technology marketing professionals. Please post your comments or private message me with your thoughts regarding this topic and on the presentation itself.
Many thanks to Jane Muir, Associate Director of the Office of Technology Licensing at University of Florida, for sharing with me her wealth of experience in teaching marketing and communications to Technology Transfer Professionals.
How to Create a Strong Value Proposition Design for B2B - It's all about the ...Daniel Nilsson
You need to stand out in 3 seconds - The competition is fierce and you need to be able to catch interest in less than 3 seconds and then keep it. This is true no matter if you are creating a message for a presentation, the web, a speech or a video.
Most likely you do the following misstakes today
- You start a presentation with a company overview
- You start a presentation about your product
- Your webpage is all about your product
ä You have more then 10 words on your power point slide
Tools the super professionals use will be yours
In this presentation you will learn how to create amazing B2B Value Propositions Designs that will not only say what you need to say but will catch the interest of the person you are trying to reach in a totally new way. I will show you 4 tools that the super professionals use and how to use them.
I created this presentation after doing extensive research on how to create a strong value proposition. The data I have reviewed are from marketing experts, Gartner, reports and my own personal experience creating value propositions.
The purpose of the presentation is to share my conclusions on how to build a strong value proposition.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To view a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
Start-ups today rely on ‘maybe’ and ‘I-feel-so’ factors rather on validated data. If you have a ‘great’ product your greatest proof is number of sales. This presentation's objective is to ensure tha you are building your marketing plan in the right direction with the right elements.
Would be glad to hear your thoughts out!
Cheat Sheet Guide to Setting Up Successful LinkedIn Ad CampaignsTodd Hentnick
This guide will help you get a grip on your LinkedIn ad campaigns - covering targeting, your offer, image creation, ad copy, budgeting, and performance evaluation.
How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
Two fundamental truths exist when marketing a startup.
“Nothi Ng kills a bad compaNy faster thaN good marketiNg.”
OnE iS THAT A grEAT PrODUCT ALOnE iS nOT EnOUgH TO SUCCEED.
THE OTHEr iS THAT nO AMOUnT OF MArKETing WiLL MAKE A CrAP PrODUCT gAin A MASS AUDiEnCE.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
A minimum viable product (MVP) is a product with just enough features to gain insight about the product and its future. If you're trying to launch a tech-enabled startup or build a mobile application to solve a problem that matters, the lean startup methodology is an ideal resource for any entrepreneur. It's imperative to run lean because your initial vision is built largely on untested assumptions. In this guideline, you'll learn what entrepreneurs should consider doing before launching an MVP in a timely and cost-effective fashion.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Advertising, PR- Components of the client briefMamata Sampath
This presentation makes an attempt to describe the need for a brief from the client while executing a project ( PR)
It explains the necessary components of the brief.
Startup marketing mistakes and key points of startup Evolution Curve by Donatas Jonikas (PhD), the author of Startup Evolution Curve.
Startup Evolution Curve (https://goo.gl/hDKP0t) is a startup marketing manual based on global research of 1,447 startups and nearly 500 in-depth interviews. This practical book was highly evaluated by 30 international experts.
How to Build Marketing Presentations for Webinarstodd.lewis
Marketing webinars can build awareness of your company, help advance prospects along the sales cycle and establish you as a thought leader in your field. Or they can frustrate and annoy your audience so that they never want to hear from you again!
Join Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest.
In this one-hour, interactive webinar you'll:
* Find out how to hook an audience quickly and make them want to pay attention.
* Learn the commonly used presentation technique that actually works against you in a webinar.
* Get examples of proper structure and flow for a marketing webinar.
* Hear much more practical advice on building engaging webinar presos.
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
12 Steps To Become a Social Leader
Around the world and across industries, top executives who were once convinced that social media wasn’t worth their time, now consider their participation in these networks as essential to their role.
As a result, more and more top executives see the benefits of being open and transparent and take part in the social revolution.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
A minimum viable product (MVP) is a product with just enough features to gain insight about the product and its future. If you're trying to launch a tech-enabled startup or build a mobile application to solve a problem that matters, the lean startup methodology is an ideal resource for any entrepreneur. It's imperative to run lean because your initial vision is built largely on untested assumptions. In this guideline, you'll learn what entrepreneurs should consider doing before launching an MVP in a timely and cost-effective fashion.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Advertising, PR- Components of the client briefMamata Sampath
This presentation makes an attempt to describe the need for a brief from the client while executing a project ( PR)
It explains the necessary components of the brief.
Startup marketing mistakes and key points of startup Evolution Curve by Donatas Jonikas (PhD), the author of Startup Evolution Curve.
Startup Evolution Curve (https://goo.gl/hDKP0t) is a startup marketing manual based on global research of 1,447 startups and nearly 500 in-depth interviews. This practical book was highly evaluated by 30 international experts.
How to Build Marketing Presentations for Webinarstodd.lewis
Marketing webinars can build awareness of your company, help advance prospects along the sales cycle and establish you as a thought leader in your field. Or they can frustrate and annoy your audience so that they never want to hear from you again!
Join Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest.
In this one-hour, interactive webinar you'll:
* Find out how to hook an audience quickly and make them want to pay attention.
* Learn the commonly used presentation technique that actually works against you in a webinar.
* Get examples of proper structure and flow for a marketing webinar.
* Hear much more practical advice on building engaging webinar presos.
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
12 Steps To Become a Social Leader
Around the world and across industries, top executives who were once convinced that social media wasn’t worth their time, now consider their participation in these networks as essential to their role.
As a result, more and more top executives see the benefits of being open and transparent and take part in the social revolution.
Steps To Become a Social Leader: A) Take part and take control. B) Demonstrate your leadership. C) Accelerate sales. D) Gain distinctive industry insights.
Steps To Become a Social Leader:
A) Take part and take control.
B) Demonstrate your leadership.
C) Accelerate sales.
D) Gain distinctive industry insights.
Natural farming @ Dr. Siddhartha S. Jena.pptxsidjena70
A brief about organic farming/ Natural farming/ Zero budget natural farming/ Subash Palekar Natural farming which keeps us and environment safe and healthy. Next gen Agricultural practices of chemical free farming.
Artificial Reefs by Kuddle Life Foundation - May 2024punit537210
Situated in Pondicherry, India, Kuddle Life Foundation is a charitable, non-profit and non-governmental organization (NGO) dedicated to improving the living standards of coastal communities and simultaneously placing a strong emphasis on the protection of marine ecosystems.
One of the key areas we work in is Artificial Reefs. This presentation captures our journey so far and our learnings. We hope you get as excited about marine conservation and artificial reefs as we are.
Please visit our website: https://kuddlelife.org
Our Instagram channel:
@kuddlelifefoundation
Our Linkedin Page:
https://www.linkedin.com/company/kuddlelifefoundation/
and write to us if you have any questions:
info@kuddlelife.org
WRI’s brand new “Food Service Playbook for Promoting Sustainable Food Choices” gives food service operators the very latest strategies for creating dining environments that empower consumers to choose sustainable, plant-rich dishes. This research builds off our first guide for food service, now with industry experience and insights from nearly 350 academic trials.
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business Venturesgreendigital
Willie Nelson is a name that resonates within the world of music and entertainment. Known for his unique voice, and masterful guitar skills. and an extraordinary career spanning several decades. Nelson has become a legend in the country music scene. But, his influence extends far beyond the realm of music. with ventures in acting, writing, activism, and business. This comprehensive article delves into Willie Nelson net worth. exploring the various facets of his career that have contributed to his large fortune.
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Introduction
Willie Nelson net worth is a testament to his enduring influence and success in many fields. Born on April 29, 1933, in Abbott, Texas. Nelson's journey from a humble beginning to becoming one of the most iconic figures in American music is nothing short of inspirational. His net worth, which estimated to be around $25 million as of 2024. reflects a career that is as diverse as it is prolific.
Early Life and Musical Beginnings
Humble Origins
Willie Hugh Nelson was born during the Great Depression. a time of significant economic hardship in the United States. Raised by his grandparents. Nelson found solace and inspiration in music from an early age. His grandmother taught him to play the guitar. setting the stage for what would become an illustrious career.
First Steps in Music
Nelson's initial foray into the music industry was fraught with challenges. He moved to Nashville, Tennessee, to pursue his dreams, but success did not come . Working as a songwriter, Nelson penned hits for other artists. which helped him gain a foothold in the competitive music scene. His songwriting skills contributed to his early earnings. laying the foundation for his net worth.
Rise to Stardom
Breakthrough Albums
The 1970s marked a turning point in Willie Nelson's career. His albums "Shotgun Willie" (1973), "Red Headed Stranger" (1975). and "Stardust" (1978) received critical acclaim and commercial success. These albums not only solidified his position in the country music genre. but also introduced his music to a broader audience. The success of these albums played a crucial role in boosting Willie Nelson net worth.
Iconic Songs
Willie Nelson net worth is also attributed to his extensive catalog of hit songs. Tracks like "Blue Eyes Crying in the Rain," "On the Road Again," and "Always on My Mind" have become timeless classics. These songs have not only earned Nelson large royalties but have also ensured his continued relevance in the music industry.
Acting and Film Career
Hollywood Ventures
In addition to his music career, Willie Nelson has also made a mark in Hollywood. His distinctive personality and on-screen presence have landed him roles in several films and television shows. Notable appearances include roles in "The Electric Horseman" (1979), "Honeysuckle Rose" (1980), and "Barbarosa" (1982). These acting gigs have added a significant amount to Willie Nelson net worth.
Television Appearances
Nelson's char
"Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for...MMariSelvam4
The carbon cycle is a critical component of Earth's environmental system, governing the movement and transformation of carbon through various reservoirs, including the atmosphere, oceans, soil, and living organisms. This complex cycle involves several key processes such as photosynthesis, respiration, decomposition, and carbon sequestration, each contributing to the regulation of carbon levels on the planet.
Human activities, particularly fossil fuel combustion and deforestation, have significantly altered the natural carbon cycle, leading to increased atmospheric carbon dioxide concentrations and driving climate change. Understanding the intricacies of the carbon cycle is essential for assessing the impacts of these changes and developing effective mitigation strategies.
By studying the carbon cycle, scientists can identify carbon sources and sinks, measure carbon fluxes, and predict future trends. This knowledge is crucial for crafting policies aimed at reducing carbon emissions, enhancing carbon storage, and promoting sustainable practices. The carbon cycle's interplay with climate systems, ecosystems, and human activities underscores its importance in maintaining a stable and healthy planet.
In-depth exploration of the carbon cycle reveals the delicate balance required to sustain life and the urgent need to address anthropogenic influences. Through research, education, and policy, we can work towards restoring equilibrium in the carbon cycle and ensuring a sustainable future for generations to come.
Characterization and the Kinetics of drying at the drying oven and with micro...Open Access Research Paper
The objective of this work is to contribute to valorization de Nephelium lappaceum by the characterization of kinetics of drying of seeds of Nephelium lappaceum. The seeds were dehydrated until a constant mass respectively in a drying oven and a microwawe oven. The temperatures and the powers of drying are respectively: 50, 60 and 70°C and 140, 280 and 420 W. The results show that the curves of drying of seeds of Nephelium lappaceum do not present a phase of constant kinetics. The coefficients of diffusion vary between 2.09.10-8 to 2.98. 10-8m-2/s in the interval of 50°C at 70°C and between 4.83×10-07 at 9.04×10-07 m-8/s for the powers going of 140 W with 420 W the relation between Arrhenius and a value of energy of activation of 16.49 kJ. mol-1 expressed the effect of the temperature on effective diffusivity.
UNDERSTANDING WHAT GREEN WASHING IS!.pdfJulietMogola
Many companies today use green washing to lure the public into thinking they are conserving the environment but in real sense they are doing more harm. There have been such several cases from very big companies here in Kenya and also globally. This ranges from various sectors from manufacturing and goes to consumer products. Educating people on greenwashing will enable people to make better choices based on their analysis and not on what they see on marketing sites.