This is a short 6-minute talk about how to accelerate your word-of-mouth marketing endorsements. Content is king whether it's online or offline, written or spoken!

1. Content is King
Tips for Spreading the Word About Your Business!
Joan Witte
Raven Loon Communications
December 19, 2012

2. Content is King
Spread the word!
• Words matter
• Easy to share
• Tell a story
Dec. 19, 2012 P. 2

3. Words Matter
Test yourself: www.wordle.net
Dec. 19, 2012 P. 3

4. Easy to Share
90 percent of word of mouth happens offline (Keller Fay Group)
• Be real and generous (memorable)
• Tap emotions
• Speak to 8th grade level
• Lead with intrigue
• Keep relevant
• Story--results
Dec. 19, 2012 P. 4

5. Tell a Story
• Beginning
• Middle
• End
• Result (the punch line)
Engage people
Dec. 19, 2012 P. 5

6. www.theravenloon.com
734-646-0038